Changing behavior from the inside out – the keys to effective employee engagement

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Changing behavior from the inside out – the keys to effective employee engagement

  1. 1. Trends in Sustainability Communication Employee Engagement ----------------------- CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  2. 2. We help companies define and leverage their sustainability commitment to gain a market advantage. CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  3. 3. CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  4. 4. Moving the Needle Through Employee Engagement CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  5. 5. Moving the Needle Through Employee Engagement Possibly the best route to making a sustainability impact CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  6. 6. Three Motivations CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  7. 7. Desire for alignment CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  8. 8. Desire for alignment CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  9. 9. Desire for behavior change CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  10. 10. Desire for behavior change CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  11. 11. Desire for improved recruitment and retention CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  12. 12. Desire for improved recruitment and retention CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  13. 13. How to implement a successful Employee Engagement program 2-minute drill CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  14. 14. Executive Management Sponsorship CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  15. 15. Connect to other initiatives (but don’t invite yourself to the party) CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  16. 16. Recognize where the company is on its journey CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  17. 17. Keep score – and tell people about it CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  18. 18. Enroll the sales team CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  19. 19. Ensure alignment between Corporate Communications, Brand and Sustainability CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  20. 20. Put it all together with a galvanizing idea CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  21. 21. Before you can change attitudes & behavior, you must change how people think. And in order to change how people think, you must know what they think right now. CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  22. 22. CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  23. 23. LIFTLeading Innovation For Tomorrow Boeing’s innovative spirit drives us to make changes that positively affect our employees, our work environment and the planet – not just for today but for years to come. Together, we can continue making responsible, sustainable improvements of which we can all be proud. CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  24. 24. LIFT for managers CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  25. 25. LIFT for corporate CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  26. 26. LIFT for Manufacturing CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  27. 27. LIFT for Knowledge CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  28. 28. LIFT for Convenience CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  29. 29. LIFT Buy-In CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  30. 30. CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  31. 31. Building a successful business doesn’t happen overnight. It takes time, elbow grease and a strong sense of responsibility. We believe that what we do either works – or doesn’t – based on how we do it. That’s why we try to do things the right way to keep our business humming. We do right by our people and by the planet we live on – because when those two things are taken care of, our performance takes care of itself. CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  32. 32. CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  33. 33. CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  34. 34. CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  35. 35. CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  36. 36. CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  37. 37. Motivations 1.  Alignment 2.  Behavior Change 3.  Recruit / Retention Tips 1.  Executive sponsorship 2.  Parallel other CSR 3.  Don’t overshoot 4.  Keep score 5.  Enroll sales team 6.  Harmonize 7.  Galvanizing idea Get Clarity 1.  Objectives 2.  Research 3.  Audience 4.  Outcomes / Actions CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION

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