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The following parameters confirm the uniqueness of the Kartezjusz research project on the Polish market:
Reaching very narrow and niche groups of Poles (low penetration of even 1% of the population); and, at the same time, maintaining a sample that is completely representative for the whole population of Poles.
The size of the research sample: 1000 interviews per day, 240 000 interviews per year. Such a large sample allows one to conduct representative research of very narrow groups during several or several dozens of days, which in turn allows one to conduct any kind of statistical analyses. Additionally, it is possible to conduct surveys concerning broad groups (penetration of 50%) within 1-2 days.
Method of conducting the project which collects complete demographic data about all the people who participate in the survey (and not only those who meet the research criteria, e.g., opening an account within the past three months). Such an approach allows one to precisely estimate the scale of the studied phenomenon in absolute figures (volumetrics).
Freedom of including or excluding the different issues in the conducted project—the idea behind the project assumes that the client has almost unlimited possibilities to modify the research tool during the subscription time that he/she chooses (6 months or a year). It is possible to monitor a given issue or several issues during the whole subscription period and/or add specific research blocks during shorter periods (e.g., a week or a month). Kartezjusz enables one to conduct all these elements simultaneously or interchangeably (depending on the current needs of our clients).
Despite the whole complexity of the project, our clients have access to the research results through a customized data browser on a constant basis.
Having all these parameters, the Kartezjusz project offers relatively low costs for the client.
None of the research agencies on the Polish market offer a similar research project with the following specifications.