TNS decided to launch Mobile 360 in order to provide the market with reliable and detailed market information on smartphone owners’ usages.
Not by asking people questions (the traditional way of doing market research), but by measuring actual behaviour. Via an application, we are now able to measure holistic statistics on smartphone usage.
We install this application for four weeks on smartphones and iPads of approximately 1200 respondents from our panel: TNS NIPObase.
This way, we are able to connect mobile usage with user information (from our panel) and ask them additional questions.