Recently HSBC ran an advertisement with a message saying that “In the future, there will be no markets left waiting to emerge. By 2050, 19 of the 30 largest economies will be in countries we now call emerging”. We at TNS well understand this sentiment and recognise the limited lifespan of bringing out a publication focusing on the emerging markets. It is not surprising that as emerging markets unshackle and assert themselves, they will continue their march towards progress and provide better lives for their citizens as well as better opportunities to marketers.
In this issue of GEMS we present to you another set of insights from emerging markets. This time we focus on the BoP (Base of the Pyramid) consumers whose increased consumption could provide the emerging markets with a much-needed cushion against the turbulence in the developed economies. We hope you enjoy the articles.