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Toni Wallace is the Director of Strategic Marketing at Columbia Records Creative Agency. She is responsible for brand partnerships and platform development initiatives for the west coast. Toni has spent the last ten years of her career in marketing and business development in technology, entertainment, and new media. Throughout her career Toni has always had a passion for music and has worked for a number of leaders in space including Warner Music, Beats by Dr. Dre, C3 Presents, and Billboard Magazine. Prior to working in the music industry, Toni worked at Microsoft in a variety of businesses including XBOX, Windows Mobile, and the Worldwide Partner Group. She also ran her own agency doing strategy and product development for startups in advertising and new media. Toni has a BA in Finance and Marketing from Northeastern University and an MBA in Entrepreneurship and Marketing from the University of Texas at Austin.