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The art of storytelling has become more important than ever before to connect with consumers and create meaning. Social media requires brands to tell their story or get lost in the noise. Billie Goldman is a pioneer in the brand storytelling landscape, winning an Emmy for her work on a series of films including The Beauty Inside and The Power Inside. Billie will be discussing the campaign’s HUGE success and the key factors to be considered when telling a compelling brand story on social media.