Essentials of a Fundraising Pitch Deck

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This is a quick deck that covers the three questions every startup fundraising deck has to answer.

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Essentials of a Fundraising Pitch Deck

  1. 1. AN INNOVATIVE AND DYNAMIC APPROACH TO VENTURE CAPITAL AND INCUBATION Three Questions Your Pitch Deck Has to Answer?
  2. 2. The 3 Questions • What makes your market attractive? • What makes your product/service a killer app? • Why is your team uniquely qualified to do this? AN INNOVATIVE AND DYNAMIC APPROACH TO VENTURE CAPITAL AND INCUBATION
  3. 3. Remember… •A pitch isn’t about raising money, it is about selling •If the audience is an investor, what do they want to hear? •Go in to every pitch with a plan
  4. 4. Market Attractiveness • Size • 10% of a $1B Market = $100M/year = IPO, baby • Openness • Don’t bother creating a new desktop OS • Willingness to try new things • Financials will do anything for an advantage • Successful analogous startups • If Yahoo, then Google; if MySpace, then Facebook AN INNOVATIVE AND DYNAMIC APPROACH TO VENTURE CAPITAL AND INCUBATION
  5. 5. The Killer App • A major pain (especially in the wallet) • Aspirin, not vitamin (VMware) • A new crack (cocaine, not plumber) • Viral and/or addictive (Facebook, Angry Birds) • An affordable indulgence/convenience • Same, but not the same (Macbook Air) • Magic • Like nothing that came before (iPad) AN INNOVATIVE AND DYNAMIC APPROACH TO VENTURE CAPITAL AND INCUBATION
  6. 6. Unique Qualifications • Relevant, successful prior experience • General startup experience • Team has the complete set of required skills • The first…the leading…the only… • Relationships with key market players Stuff that isn’t as important • Academic degrees • Unrelated prior experience AN INNOVATIVE AND DYNAMIC APPROACH TO VENTURE CAPITAL AND INCUBATION
  7. 7. Stuff I didn’t mention • Competition • Patents • Go-to-market • Business Plan • Financials These are critical, but if you can’t answer the Top 3 questions, irrelevant. AN INNOVATIVE AND DYNAMIC APPROACH TO VENTURE CAPITAL AND INCUBATION
  8. 8. Things That Really Bother Me • “We are the XXXXX of YYYYYYY” • “No one has ever done XXXXXXXXX.” • “We will have a partnership with {INSERT LARGE COMPANY}” AN INNOVATIVE AND DYNAMIC APPROACH TO VENTURE CAPITAL AND INCUBATION

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