Ammans Pickup


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New pickup concept presented to management in 2003, while employed at Ford Motor Company. Deemed too costly.

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  • Selling your ideas is challenging. First, you must get your listeners to agree with you in principle. Then, you must move them to action. Use the Dale Carnegie Training® Evidence – Action – Benefit formula, and you will deliver a motivational, action-oriented presentation.
  • Ammans Pickup

    1. 1. Presentation: New Ford/Mercury Pickup The Time Has Come to Explore A New Direction in Trucks Copyright 1996-98 © Dale Carnegie & Associates, Inc. By Ted Amman
    2. 2. Why Does the Leader in Trucks Need to Explore a New Direction? To STAY the Leader in Trucks! <ul><li>We plan to improve our truck fuel economy by 25% </li></ul><ul><li>High Center of Gravity Puts Safety of Pickups & SUV’s in Question </li></ul>
    3. 3. The Market is Ripe for a Versatile, Fuel Efficient New Concept… <ul><li>Versatility: </li></ul><ul><li>- 3 to 6 Passenger Seating </li></ul><ul><li>- Capable of Hauling 4X8 Sheets of Plywood or Drywall - FLAT </li></ul><ul><li>Fuel Efficient: </li></ul><ul><li>-Existing Platform; EPA 25 mpg Highway </li></ul><ul><li>-Here are a few rough sketches>>>>>>>> </li></ul>
    4. 6. Mercury Version?
    5. 7. And the Feature That Makes This Truck Most Versatile--
    6. 8. Closed position Open Position AN OPEN-BACK CAB Gas Struts 1 2 3
    7. 9. This concept is similar to the “Midgate” on the Chevy Avalanche, but easier to use because: <ul><li>No “removing” panels – they all fold on hinges; much more versatile and simple to operate </li></ul><ul><li>When the bed is opened, the front passenger </li></ul><ul><li>compartment can be closed off to the elements with…>>> </li></ul>
    8. 10. … a limousine style divider window. <ul><li>If you’ve ever taken your pickup down a dusty road with the rear window open, you’ll appreciate this! </li></ul>ISOLATION WALL SEALS OFF FRONT PASSENGER COMPARTMENT “ FLIP-DOWN” COMPARTMENTS ARTICULATING LINOUSINE WINDOW DVD SCREEN WATER / STAIN RESISTANT UPHOLSTRY IN REAR PASSENGER COMPARTMENT
    9. 11. With this articulating bed concept, we can start with a Crown Vic chassis… … which measures more than 48 inches between the wheel wells… 48+ Inches
    10. 12. … trim down the overall mass…
    11. 13. … lengthen the wheelbase, while shortening the overhangs… Relocate fuel tank ahead of axle, spare tire behind.
    12. 14. … and we have a tough new full frame pickup; <ul><li>Large enough to haul the 4X8 sheet flat </li></ul><ul><li>Small enough to be economical and maneuverable </li></ul>
    13. 15. Benefits <ul><li>By marketing this vehicle as a truck, it can help us achieve our Corporate Objective of 25% improvement in truck CAFÉ. </li></ul><ul><li>By using the EN/FN platform we use existing, proven architecture that would return a profit relatively soon. This also provides a full-size rear-wheel-drive Body-on-Frame configuration – Ideal for a Pickup. </li></ul><ul><li>The low center of gravity lends itself to not only better safety, but better handling </li></ul><ul><li>This truck has a virtual full size bed in a much more maneuverable, economical package </li></ul>
    14. 16. Additional Technology Potential- <ul><li>Two speed rear axle: </li></ul><ul><ul><li>Low ratio for low end performance </li></ul></ul><ul><ul><li>High ratio for freeway fuel economy </li></ul></ul><ul><li>All Wheel Drive </li></ul><ul><li>High Torque I-6 base engine </li></ul><ul><li>6 speed manual & automatic transmissions </li></ul><ul><li>Use lighter weight materials wherever possible </li></ul>
    15. 17. “ I Believe This Could Prove to Be the Most Versatile Crossover Vehicle on the Market… Full size capability, car-like handling and 25mpg- The Right Truck at the right time.” <ul><li>Ted Amman </li></ul><ul><li>Designer </li></ul><ul><li>Ford Motor Co. </li></ul><ul><li>October 11, 2003 </li></ul>