Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Karen Nahum, De Agostini @Bologna Book Fair 2015, TISP workshop

1,030 views

Published on

Karen Nahum, De Agostini @Bologna Book Fair 2015, TISP workshop

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Karen Nahum, De Agostini @Bologna Book Fair 2015, TISP workshop

  1. 1. DIGITAL CHILDREN BOOK EVOLUTION AND READERS ENGAGEMENT TISP MASTERCLASS - 31 MARCH 2015 Karen Nahum Digital Director De Agostini Libri - @KarenNahum
  2. 2. Digital book evolution Digital - Paper - Social ecosystem 1 - INTRO
  3. 3. Digital book evolution Social 2 - SOCIAL DeAgostini Libri DeAgostini YA Libromania Utet Scuola FOLLOWER: 6.928 FAN: 55.539 Target: parents
  4. 4. Timbuktu & DeAgostini 3 - TIMBUKTU + DEAGOSTINI About Timbuktu + DeAgostini
  5. 5. Timbuktu & DeAgostini 4 - TIMBUKTU + DEAGOSTINI 1° editorial case of combined presence: • paper books + digital animated books • cross iStorie app with games • digital books for iBooks Store (sound and animation) and Kobo (sound) Available from 21 October see the video
  6. 6. Timbuktu & iStorie 5 - TIMBUKTU + iSTORIE Timbuktu presented with a digital lab for kids: 18 October 2014, Open bookstore, Milano
  7. 7. Timbuktu & iStorie iStorie’s kiosk Timbuktu’s digital books will be available in the kiosk iStorie (ios e android). In iStorie there will be DeAgostini and WhiteStar’s ebook. First titles avaibles: • Timbuktu’s serie • Il Re delle meraviglie • Animali a metà • Le favole di Esopo 6 - TIMBUKTU + iSTORIE
  8. 8. WhiteStar & iStorie How does it work… From paper to ebook: Badge: ebook included Unlock with augmented reality 7 - WHITESTAR + iSTORIE
  9. 9. iStorie – How do we proceeded 8 - HOW DO WE PROCEEDED Define a platform: Define the project: Requirements, wireframe & flows Costant check with the vendor App in the stores: In the meanwhile: ebooks realization Graphical design: Collection of materials from the editorial staff: • Storyboard design • Interface design • Graphical adjustment and design • Realization in KBM Embed in the kiosk
  10. 10. Digital book evolution 9 - DIGITAL BOOK EVOLUTION Digital and Paper books paper books sign in website interactive digital book
  11. 11. Fiabe Preziose Fairytails paper books with digital extention 10 – FIABE PREZIOSE
  12. 12. Math & Tap From a school book to digital educational entertainment 11 – MATH + TAP A system of three apps together with the books to reinforce math, logic and language
  13. 13. At the end of contest (spring 2014) 4 interesting project and stories were identified to become interactive digital books: • Milano ad altezza di bambino • L’amore è un ravanello • Se fosse • Il vanto del vento Contest Create the book of the future 12 - CONTEST
  14. 14. 13 - CONTEST • city discovery: Milano in 10 steps • games and interactions • a kid as main character and guide Milano ad altezza di bambino see the video Contest Create the book of the future Among Apple best childrens books for 2014
  15. 15. Milano ad altezza di bambino 14 – MILANO AD ALTEZZA DI BAMBINO Milano ad altezza di bambino presented with a digital lab for kids: 14 March 2015, Milano
  16. 16. THANKS Follow us on: deagostinilibri.it /DeAgostiniLibri @DeAgostiniLibri

×