2011 Daniel Battiston: New technology for new digital age

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2011 Daniel Battiston: New technology for new digital age

  1. 1. 31. März 2014 © Copyright GfK Telecontrol AG New Technology for the New Digital Era Daniel Battiston, Managing Director Kiev, February 2011
  2. 2. 31. März 2014 © Copyright GfK Telecontrol AG© Copyright GfK Telecontrol AG Content 1. Where are we activ? 2. Measurement Technologies in the Digital Era 3. The perfect Measurement Approach for the Future is a Combination
  3. 3. 31. März 2014 © Copyright GfK Telecontrol AG 1 Where are we activ?
  4. 4. 31. März 2014 © Copyright GfK Telecontrol AG GfK Telecontrol - International Presence Argentina Armenia Australia Austria Belgium Bulgaria China Cyprus Czech Rep. Denmark France Georgia Germany Greece Hungary India Japan Liechtenstein Netherlands Norway Pakistan Portugal Puerto Rico Romania Russia Sweden Switzerland Spain UK Ukraine USA
  5. 5. 31. März 2014 © Copyright GfK Telecontrol AG 2 Measurement Technologies in the Digital Era
  6. 6. 31. März 2014 © Copyright GfK Telecontrol AG GfK Telecontrol Universal Meter System (UMS) 6 Data Central Data for analysis To measure: - TV (out of home) - Radio (at home, out of home) - Print - Cinema Mediawatch UMX To measure: Analogue and digital broadcasting, incl. Time-Shift. To measure: Internet , radio, TV (at home, out of home) USX To measure: TV (at home, out of home, e.g. camping, holiday homes, …) TV Logger
  7. 7. 31. März 2014 © Copyright GfK Telecontrol AG 2a UMX Fixmeter
  8. 8. 31. März 2014 © Copyright GfK Telecontrol AG The UMX Device 8 Announcement LED / external display 8 © Copyright GfK Telecontrol AG
  9. 9. 31. März 2014 © Copyright GfK Telecontrol AG 1. Method 9
  10. 10. 31. März 2014 © Copyright GfK Telecontrol AG Matching (1) 10
  11. 11. 31. März 2014 © Copyright GfK Telecontrol AG Matching (2) 11 Home UMX Audio samples Evaluation Centre Studio samples Institute Sound sampling unit (SSU) Usage data Radio and TV antenna
  12. 12. 31. März 2014 © Copyright GfK Telecontrol AG Matching (3) 12 06:00 h 12:00 h Data collected by UMX Data collected by the UMS central (24 hours) TV channel 1 TV channel 2 TV channel 3 TV channel 4 TV channel 5 TV channel 6 TV channel 7 TV channel 8 TV channel 9 TV channel 10 TV channel … – Live Viewing Data Data piece no. 1 00:00 h18:00 h Data match: TV channel 4 Data piece no. 2 TV channel 10 – Time-shift Data Data piece A TV channel 6 Data match: Data piece B TV channel 10
  13. 13. 31. März 2014 © Copyright GfK Telecontrol AG Matching (4) 13 Simplest UMX Installation UMX base unit with GSM/GPRS Modem TV Audio out
  14. 14. 31. März 2014 © Copyright GfK Telecontrol AG Matching (5) 14  Accepted method worldwide used  Independent of distribution vectors  Audio measurement, not picture matching  Time-shift data up to 7 days
  15. 15. 31. März 2014 © Copyright GfK Telecontrol AG 2. Method 15
  16. 16. 31. März 2014 © Copyright GfK Telecontrol AG Coding/Watermarking (1) 16
  17. 17. 31. März 2014 © Copyright GfK Telecontrol AG Coding/Watermarking (2) 17 Home cinema Code Broadcaster Radio TV UMX audio/video signal Code Receiver
  18. 18. 31. März 2014 © Copyright GfK Telecontrol AG Coding/Watermarking (3) 18 Simplest UMX Installation UMX base unit with GSM/GPRS Modem TV Audio out
  19. 19. 31. März 2014 © Copyright GfK Telecontrol AG Coding/Watermarking (4) 19  No recognition barriers  Independent of distribution vectors  Programme recognition possible  Cooperation with broadcaster is mandatory 19
  20. 20. 31. März 2014 © Copyright GfK Telecontrol AG 3. Method 20
  21. 21. 31. März 2014 © Copyright GfK Telecontrol AG Frequency Identification (1) 21
  22. 22. 31. März 2014 © Copyright GfK Telecontrol AG Frequency Identification (2) 22 Code generator Telecontrol device Code is injected on antenna signal on frequency F antenna in video out or sensor out Frequency found • Antenna signal Code TV is tuned to frequency F = ?
  23. 23. 31. März 2014 © Copyright GfK Telecontrol AG Frequency Identification (3) 23  Accuracy of measurement down to the second  For most TV markets still the best way to measure  Only for analogue TV less future orientated
  24. 24. 31. März 2014 © Copyright GfK Telecontrol AG 4. Method 24
  25. 25. 31. März 2014 © Copyright GfK Telecontrol AG TV Substitution (1) 25
  26. 26. 31. März 2014 © Copyright GfK Telecontrol AG TV Substitution (2) 26 tuner Antenna signal • Antenna signal • UMX tuner AV in Substitution = TV is used as monitor AV in AV in Set Top Box Set Top Box tuner
  27. 27. 31. März 2014 © Copyright GfK Telecontrol AG TV Substitution (3) 27  Replacement of analogue and digital TV tuner  Easy reconstruction of user habits  Simple handling  No additional remote control required  HDTV/HDMI connection implemented
  28. 28. 31. März 2014 © Copyright GfK Telecontrol AG 5. Method 28
  29. 29. 31. März 2014 © Copyright GfK Telecontrol AG Visual Recognition Technology – SIP 4 (1) 29
  30. 30. 31. März 2014 © Copyright GfK Telecontrol AG Visual Recognition Technology – SIP 4 (2) 30  content  channel number  channel name  time Current measurement information, for example And new HD-content via HDMI-connector  resolution
  31. 31. 31. März 2014 © Copyright GfK Telecontrol AG Visual Recognition Technology – SIP 4 (3) 31  Independent of distribution vector/platform  Independent of STB and proprietary systems  Simple installation  No influence on TV-Installation  HDTV/HDMI is implemented
  32. 32. 31. März 2014 © Copyright GfK Telecontrol AG SIP 4 – Remote Access 32
  33. 33. 31. März 2014 © Copyright GfK Telecontrol AG Conclusion Technologies UMX Fixmeter 33 Matching/ Fingerprint Frequency Identification UMX Coding/ Watermarking Visual recognition technology (SIP 4) Internal substitution Fix/Portable meter technology External substitution
  34. 34. 31. März 2014 © Copyright GfK Telecontrol AG© Copyright GfK Telecontrol AG TV Logger 2b
  35. 35. 31. März 2014 © Copyright GfK Telecontrol AG The TV Logger Devices 3535 © Copyright GfK Telecontrol AG TV Logger Display Remote control
  36. 36. 31. März 2014 © Copyright GfK Telecontrol AG Cost-efficient Fixmeter 36  Cost-efficient system  Installation very easy  Possibility to increase quantity  Audio matching  Holiday homes, camping possibility to integrate TV Logger in the UMS System
  37. 37. 31. März 2014 © Copyright GfK Telecontrol AG Matching with the TV Logger 37 Home TV Logger Audio samples Evaluation Centre Studio samples Institute Sound sampling unit (SSU) Usage data Radio and TV antenna
  38. 38. 31. März 2014 © Copyright GfK Telecontrol AG Coding/Watermarking with the TV Logger 38 Home cinema Code Broadcaster Radio TV TV Logger audio/video signal Code Receiver
  39. 39. 31. März 2014 © Copyright GfK Telecontrol AG Matching with the TV Logger 39 Simplest TV Logger Installation TV Logger TV Audio out
  40. 40. 31. März 2014 © Copyright GfK Telecontrol AG TV Logger – Stand-alone or Integrated Use? 40 Usage of TV Logger as Stand-alone System Possibility of integration in the UMS System  Cost-efficient system  Increase of quantity possible at any time  Usage in holiday homes, camping…  Additional functionality according to customers needs
  41. 41. 31. März 2014 © Copyright GfK Telecontrol AG Portable Meters 2c
  42. 42. 31. März 2014 © Copyright GfK Telecontrol AG The Mediawatch Technology 42 Usage data Docking Station Evaluation Centre Institute Studio samples Radio and TV antenna Sound sampling unit (SSU) Household Docking Station Media Watch Overnight data Mobile Media Watch Audio samples Data after return
  43. 43. 31. März 2014 © Copyright GfK Telecontrol AG Data Comparison 43 Results of the Comparison One of the radio stations was recognised on the basis of the data gathered by the watch – in this example Radio DRS 1 Output: Time delay correlation radio programme Example: 4.79 sec. 0.54 DRS 1 Data on all radio stations recorded in minute X of day Y Radio programme data 10 sec. Comparison In a number of steps, the data gathered by the watch is compared with the data from the various radio stations Data collected by the watch The “fingerprint” of minute X of day Y Mediawatch data 4 sec.
  44. 44. 31. März 2014 © Copyright GfK Telecontrol AG Place of Consumption 44 in car at work cinema RF signal at home
  45. 45. 31. März 2014 © Copyright GfK Telecontrol AG USX 2d
  46. 46. 31. März 2014 © Copyright GfK Telecontrol AG USX – Internet Research Technology 46  USB-Stick  Useable as normal portable data storage device  Software to measure internet usage  Measurement: URL/matching  Data transmission: UMX/Internet  Ready for cross-media analysis Patent pending
  47. 47. 31. März 2014 © Copyright GfK Telecontrol AG The USX Technology 47 Usage data Evaluation Centre Institute Studio samples Sound sampling unit (SSU) Audio samples Mobile USX Radio and TV antenna
  48. 48. 31. März 2014 © Copyright GfK Telecontrol AG 3 The perfect Measurement Approach for the Future is a Combination
  49. 49. 31. März 2014 © Copyright GfK Telecontrol AG Cross-media Measurement with UMS 49 TV Computer Billboards Cinema Radio Print TV
  50. 50. 31. März 2014 © Copyright GfK Telecontrol AG Conclusion 50 SSUs Radio and TV antenna Data analysis central Correlation & data correction Panel for radio, print and TV out of home Panel for internet, radio and TV Encoder Monitoring Docking station Permanent panel for TV Broadcaster Permanent panel for TV
  51. 51. 31. März 2014 © Copyright GfK Telecontrol AG 0 25 50 75 100 0 25 50 75 100 Measurement Technologies – UMS System 51 Matching Substitution of devices Visual recognition technology Coding/Watermarking Measurement of frequency Out of home viewing/public viewing Internet streaming/ PC tuner card Holiday homes, camping Common Systems Client'sneeds 100 % UMS System 100 %
  52. 52. 31. März 2014 © Copyright GfK Telecontrol AG The fully customizable new Media Measurement System 52 www.telecontrol.ch UM S

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