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Trends in Clean Label Foods

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The lack of an agreed upon definition hasn’t slowed down the growth of the clean label platform. In fact, the clean label trend took center stage at IFT Food Expo 2015 and it continues to demand the spotlight well into the new year. Read more on our website http://www.ticgums.com/news-a-events/gum-guru-blog/1436-trends-in-clean-label-claims-in-foods.html

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Trends in Clean Label Foods

  1. 1. Trends in Clean Label Claims
  2. 2. Product Launches with Clean Label Claims 16.6% 13.2% 37.4% 19.5% 15.4% 22.3% 27.8% 24.1% 16.4% 16.4% 41.1% 18.9% 17.3% 18.4% 30.3% 25.4% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% Penetrationrate 2013 2014 Clean Label & the Consumer: What consumers are looking for, Innova Market Insights, Arnhem, The Netherlands, October 2015.
  3. 3. Global Food & Beverage Launches Tracked Per Clean Label Claim 0% 2% 4% 6% 8% 10% 12% 14% 16% GMO Free Natural No Additives No Preservatives Organic in%ofproductlaunches 2013 - H1 2014 - H1 2015 - H1 +2.5% +0.2% +0.9% +3.4% Top 10 Trends for 2016, Innova Market Insights, Arnhem, The Netherlands, February 2016.
  4. 4. Relative Product Launches: Dairy vs. Dairy Alternative Drinks Dairy Alternative Drinks, Sub-Category Report H1 2015, Innova Market Insights, Arnhem, The Netherlands, November 2015. 118 128 178 187 196 108 127 163 168 191 0 50 100 150 200 250 2010 2011 2012 2013 2014 2015 IndexedProductLaunches Dairy Alternative Drinks Dairy 100=664 100=664 14.4% 13.8% CAGR 2010-2015
  5. 5. Watch the Video click here
  6. 6. Download the Clean Label Reference Chart click here
  7. 7. Visit Our Website click here

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