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Lean UX - a suggestion


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How we really should work with UX.

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Lean UX - a suggestion

  1. 1. Lean UX
  2. 2. All assumptions based on My humble experience Verified by this book:
  3. 3. WHAT IS UX?
  4. 4. The ISO definition “a person's perceptions and responses that result from the use or anticipated use of a product, system or service (...) user experience includes all the users' emotions, beliefs, preferences, perceptions, physical and psychological responses, behaviors and accomplishments that occur before, during and after use “ From ISO 9241-210 !5
  5. 5. The web definition User experience is not an absolute size. The sum of the experiences the user have after interaction with the service over time. But the user experience starts before the actual visit to the site. It continues after the user has left the site. And affects largely into the user comes back "The Elements of User Experience” by Jesse J. Garrett !6
  6. 6. What affect good user experience User Needs Company Resources Business Goals !7
  8. 8. UX processes is always lean Act on the result Do something Test it somewhere !9
  9. 9. UX processes is always lean Learn Build Measure !10
  10. 10. We act like water !11
  11. 11. We act like water !12
  12. 12. A typical work plan ID GD FE BE !13
  13. 13. Learn Build UX Measure The big leap of faith Review Implement Development Test !14
  14. 14. How to do it Lean Start with Design thinking - and spread it all around the organization Add Agile software development Mix it up with Lean Startup methodology !15
  15. 15. Design thinking “innovation powered observation of what people want and need in their lives and what they like or dislike about the way particular products are made, packaged, marketed, sold, and sup- ported...[It’s] a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.” Tim Brown, CEO and president of IDEO !16
  16. 16. Agile principles for UX Individuals and interactions over processes and tools. Working software over comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a plan !17
  17. 17. Principles from Lean Startup Remove waste from the UX process so we only create the design artifacts the project actually needs Harmonize the system and bring nondesigners into the process so we get transparent cross-functional collaboration Remove the need for a hero designer by iterating through experimentation !18
  18. 18. The result is a set of principles Responding to change over following a plan Continuous Discovery Small, Dedicated, Colocated GOOB: the new UserCentricity Progress = outcomes, not output Shared Understanding Problem-Focused teams Anti-Pattern: Rockstars, gurus, and ninjas Removing Waste Externalizing Your Work Small Batch Size Making over Analysis Learning over growth Getting out of the Deliverables Business Permission to Fail !19
  19. 19. Another result ID GD FE BE !20
  20. 20. HOW IT IS DONE
  21. 21. A drawing of a process Declare assumptions Feedback and research Create an MVP Run an experiment !22
  22. 22. Declare assumptions Feedback and research Create an MVP Run an experiment !24
  23. 23. Declare assumptions Find a common understanding Run a group exercise Use problem statements and focus on outcomes !25
  24. 24. [Our service/product] was designed to achieve [these goals]. We have observed that the product/ service isn’t meeting [these goals], which is causing [this adverse effect] to our business. How might we improve [service/product] so that our customers are more successful based on [these measurable criteria]? !26
  25. 25. Effect map - strategy in 1-2-3 Measurement Item 1 Aim Why are we going to do this? Who creates the desired effects? Target Group 1 What do the target group want/value? Usage Goal 1 How should the future product be shaped? Action 1 Target Group 2 Target Group 3 Usage Goal 2 Action 2 Action 3 Measurement Item 2 Action 4 Action 5 Action 7 Action .. Action .. !27
  26. 26. Declare assumptions Feedback and research Create an MVP Run an experiment !28
  27. 27. Collaborative design Workshops for designing elements All team members must attend Everyone should sketch Preferably on paper, but do what suits you best !29
  28. 28. Menus Content Call to action Flow Optimization
  29. 29. Build a styleguide
  30. 30. Who do what? ID sketches on mobile and partially on desktop GD design desktop and create the style guide FE makes it responsive !32
  31. 31. Who do what? Mobile Tablet Desktop Interaction Design X x x Graphic Design x Front-end X X X X !33
  32. 32. Declare assumptions Feedback and research Create an MVP Run an experiment !34
  33. 33. Always demo the MVP Feedback from team members Support from stakeholders Real knowledge from customers !35
  34. 34. Declare assumptions Feedback and research Create an MVP Run an experiment !36
  35. 35. Observe and report It has to be done together Lead by the researcher Knowledge for everyone! !37
  36. 36. !38
  37. 37. Declare assumptions Feedback and research Create an MVP Run an experiment !39
  38. 38. The overall workflow I Ux Development Sprint 1 Sprint 2 Sprint 3 Sprint 4 Sprint X Sprint 1 Sprint 2 Sprint 3 Sprint 4 Sprint X Sprint .. !40
  39. 39. The overall workflow II !41
  40. 40. WHY IT WON’T WORK
  41. 41. The big picture !43
  42. 42. Slide fra Gmail !44
  43. 43. Highest Paid Person's Opinion
  44. 44. The anticipation for perfection
  45. 45. ?