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Walk in the shoes

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Walk in the shoes

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Walk in the shoes

  1. 1. WALK IN THE SHOES DEEPLYUNDERSTANDTHE USERBY BEINGTHE USERFORA WHILE 1
  2. 2. WHEN NEEDED RATIONALE WALK IN THESHOES Immerses oneself in the same context and do what the user normally does Develops a deep understanding of the user’s frustrations, delights, beliefs, aspirations Gives informed intuition from embodied experience, is complementary to observations Is first hand information, so cannot be filtered or interpreted by what others say about users or what users self-report (such as market research, focus groups) 2 I need to deeply understand the user’s pain points I want to feel what the user feels, see what the user sees
  3. 3. ESSENCE POINTERS WALK IN THESHOES Do what your users do, use attributes to become a more realistic version of your user E.g. when improving the hospital experience, become a patient, lie in a hospital bed, sit in the waiting area E.g. wear spectacles with greased-up glasses when becoming a person with vision disabilities Take pictures of what you go through, zoom in both on frustrations as well as moments of delight Develop empathy for your user (you can only truly appreciate and understand the user if you see through his eyes, feel with her heart). This is different from sympathy Reflect on your observations, discover 3 Deeply understand the user by being the user for a while Sources of Inspiration: IDEO method cards; Stanford d-school

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