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Brm 3


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Brm 3

  1. 1. Chapter 3 The Business Research Process: An Overview 3-
  2. 2. Learning Objectives 3- <ul><li>Understand that research is decision- and dilemma-centered </li></ul><ul><li>The clarified research question is the result of careful exploration and analysis and sets the direction for the research project </li></ul>
  3. 3. Learning Objectives <ul><li>How value assessments and budgeting influence the process for proposing research, and ultimately, research design </li></ul><ul><li>What is included in research design, data collection, and data analysis </li></ul><ul><li>Which research process problems to avoid </li></ul>3-
  4. 4. The Research Process <ul><li>The primary purpose of research is to reduce the level of risk of a business decision </li></ul>3-
  5. 5. 3- Exhibit 3-1 The Business Research Process
  6. 6. Stage 1 Clarifying the Research Question <ul><li>Management-research question hierarchy </li></ul><ul><li>Begins with management dilemma </li></ul>3-
  7. 7. Exhibit 3-2 Management-Research Question Hierarchy 3-
  8. 8. Exhibit 3-3 Formulating the Research Question 3-
  9. 9. Types of Management Questions 3-
  10. 10. The Research Question 3- Determine necessary evidence Set scope of study Examine variables Break questions down Evaluate hypotheses Fine-Tuning
  11. 11. Investigative Questions 3- Performance Considerations © 2002 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Attitudinal Issues Behavioral Issues
  12. 12. Stage 2 Proposing Research <ul><li>Exhibit 3-7 </li></ul><ul><li>Budget Types </li></ul><ul><ul><li>Rule-of-thumb </li></ul></ul><ul><ul><li>Departmental </li></ul></ul><ul><ul><li>Task </li></ul></ul>3-
  13. 13. Exhibit 3-6 Gantt Chart 3- MindWriter Project Plan
  14. 14. Evaluating the Value of Research 3- Option Analysis Decision Theory Prior or Interim Evaluation Ex Post Facto Evaluation
  15. 15. The Research Proposal 3- Delivery Legally-binding contract Written proposals establish Methods Timing Budgets Extent Purpose Obligations
  16. 16. Stage 3 3- Designing the Research Project Research Design Sampling Design Pilot Testing
  17. 17. Stage 4 Data Collection <ul><li>Data Characteristics </li></ul><ul><li>Abstractness </li></ul><ul><li>Verifiability </li></ul><ul><li>Elusiveness </li></ul><ul><li>Closeness </li></ul>3-
  18. 18. Stage 5 Data Analysis and Interpretation 3- Reducing data to manageable size © 2002 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Developing summaries Looking for patterns Applying statistical techniques
  19. 19. Stage 6 Reporting the Results 3- Research Report Executive Summary Research Overview Technical Appendix Implementation Strategies
  20. 20. The Research Overview 3- Problem’s background Summary of exploratory findings Research design and procedures Conclusions
  21. 21. Research Process Issues <ul><li>The Favored-Technique Syndrome </li></ul><ul><li>Company Database Strip-Mining </li></ul><ul><li>Unresearchable Questions </li></ul><ul><li>Ill-Defined Management Problems </li></ul><ul><li>Politically Motivated Research </li></ul>3-
  22. 22. Everything must have a beginning <ul><li>Source: Cooper R. D. & Schindler, S. P. </li></ul><ul><li>(2006). Business Research Methods </li></ul><ul><li>9e. McGraw.Hill </li></ul>3-