Nsm 2011 national accounts final

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Nsm 2011 national accounts final

  1. 1. National Accounts On Premise
  2. 3. National Menu Labeling Law <ul><li>Restaurant chains with 20 or more units will be required by mid 2012 to have available nutritional labeling on what they serve. </li></ul><ul><li>It is still unclear as how it is to be done for wine by the glass. By the bottle will need to have it on the back label. </li></ul>
  3. 4. 2012 TRENDS
  4. 5. <ul><li>Power of Social Media </li></ul>
  5. 6. Have a Burger with our wine…. Burger Bars are here.
  6. 7. Organic Wines <ul><li>This trends continues to build as organic, sustainable and green are important to the guests and the buyers. Do you know our wineries that are certified sustainable? </li></ul>
  7. 8. <ul><li>National Accounts are looking at wine kegs to reduce cost of goods & trash. Shippers & bottles. For a case of wine generates 13lb of trash. </li></ul><ul><li>Gallo, TWE, Coppola, Mendocino Wine, The Wine Group, Diageo, Constellation are going to produce wine in kegs. </li></ul><ul><li>Not just low end wines. </li></ul><ul><li>Coppola Alexander Valley CS, 19 liter keg…$200 fob. </li></ul>
  8. 9. Promotion with a Purpose 2700 cases in 14 weeks
  9. 10. Norton Malbec BTG Over 163,200 Served
  10. 12. Social Media Posting to TGIC FB & Twitter
  11. 13. Salud
  12. 15. RISE- Santa Ema SB <ul><li>Santa Ema Select Terrior Sauvignon Blanc- By the glass in TGIF in Colorado, Minneapolis & Buffalo (22 units) in addition to Norton Malbec. </li></ul><ul><li>2012 expansion to 80 additional units </li></ul><ul><li>Paramount the RISE stores get visited and assist in sales. </li></ul>

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