True sales planning is one of the most important things that a business can do each year. It forces business leaders to think through – in significant detail – what is necessary to accomplish their business goals. It’s about planning to sell profitably. Selling profitably is something that is not as straightforward as it seems. We see examples all the time, in companies big and small, that believe they are selling profitably and selling well–but simply are not.
We will explore the Who, What, Where, When and How of selling to the right customers in a profitable manner. https://goo.gl/JwT1jL