Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
The Future of CampaignSuccess:Making Sense of SocialConversations            Kimberley Wood             Strategic Consultant
2/3rd’s of Millennial’s won’t even consider making a purchase decision                  By 2017 Millennials will have    w...
Confidential and Proprietary. © 2012 Bazaarvoice, Inc.   3
`                                Trust Deficit                                      Consumerstoof           best you’ll be...
Confidential and Proprietary. © 2012 Bazaarvoice, Inc.   5
50% uplift   in onsite conversionConfidential and Proprietary. © 2012 Bazaarvoice, Inc.
Domino’s    learns from customers,    drives advocacy and scales               reach Confidential and Proprietary. © 2012 ...
Confidential and Proprietary. © 2012 Bazaarvoice, Inc.   8
White Stuff builds brand   awareness          around their core values  Confidential and Proprietary. © 2012 Bazaarvoice, ...
House of Fraser                         engage and                                          inspireConfidential and Propri...
Confidential and Proprietary. © 2012 Bazaarvoice, Inc.
One of the company’s current notebooks has 20 features that                   engineering changed from one generation of t...
Benefits from earned media . . .•   Consistent cross-channel messages•   Builds trust through brand    transparency•   Cre...
Upcoming SlideShare
Loading in …5
×

The Future of Campaign Success: Making Sense of Social Conversations. Kimberley Wood, Client Success Director, Bazaarvoice

3,302 views

Published on

Technology for Marketing & Advertising 2013, 26-27 February 2013, Earl's Court 2, London

Published in: Technology
  • Be the first to comment

The Future of Campaign Success: Making Sense of Social Conversations. Kimberley Wood, Client Success Director, Bazaarvoice

  1. 1. The Future of CampaignSuccess:Making Sense of SocialConversations Kimberley Wood Strategic Consultant
  2. 2. 2/3rd’s of Millennial’s won’t even consider making a purchase decision By 2017 Millennials will have without information from friends and strangers greater spending power than any generation Bazaarvoice, 2012 Confidential and Proprietary. © 2012 Bazaarvoice, Inc. 2
  3. 3. Confidential and Proprietary. © 2012 Bazaarvoice, Inc. 3
  4. 4. ` Trust Deficit Consumerstoof best you’ll be invited in and you’ll get in Sources trust for “The days of controlling the message are absolutely over. At Decline trust 92% Of consumers 10.2 12x 24% co-create and participate with consumers.” information media consumer reviews TV advertising between trust earned are used by the average Wendy Clark - Senior Vice2009 than2011 advertising more and other Marketing above allIntegrated advertising President, brand Communications - The Coca-Cola make a decision shopper to Company Google ZMOT, 2012 Nielsen, 2012 Neilson, 2012 eMarketer, 2010 Confidential and Proprietary. © 2011 Bazaarvoice, Inc. 4Confidential and Proprietary. © 2012 Bazaarvoice, Inc. 4
  5. 5. Confidential and Proprietary. © 2012 Bazaarvoice, Inc. 5
  6. 6. 50% uplift in onsite conversionConfidential and Proprietary. © 2012 Bazaarvoice, Inc.
  7. 7. Domino’s learns from customers, drives advocacy and scales reach Confidential and Proprietary. © 2012 Bazaarvoice, Inc. 7
  8. 8. Confidential and Proprietary. © 2012 Bazaarvoice, Inc. 8
  9. 9. White Stuff builds brand awareness around their core values Confidential and Proprietary. © 2012 Bazaarvoice, Inc.
  10. 10. House of Fraser engage and inspireConfidential and Proprietary. © 2012 Bazaarvoice, Inc.
  11. 11. Confidential and Proprietary. © 2012 Bazaarvoice, Inc.
  12. 12. One of the company’s current notebooks has 20 features that engineering changed from one generation of the product to the next based on customer feedback “ We have a strong belief that customer feedback helps us improve products and services, and Bazaarvoice has given us a way to scale that process. For us, reviews were a very logical step in our journey to become more customer-centric.” Michael Buck, Executive Director, Global CSMB Online Marketing and Marketing StrategyConfidential and Proprietary. © 2012 Bazaarvoice, Inc.
  13. 13. Benefits from earned media . . .• Consistent cross-channel messages• Builds trust through brand transparency• Creates engagement and advocacy• Improves conversion• Helps with product improvement & developmentBazaarvoice • 13.8 Billion Impressions Served Monthly • 98+ Million Consumer Reviews • Deployed in 35+ Languages • 1,076 clients; 109 of Fortune 500 (20+%) • $125M+ revenue 13 Confidential and Proprietary. © 2012 Bazaarvoice, Inc. • 900+ employees

×