The Future of CampaignSuccess:Making Sense of SocialConversations            Kimberley Wood             Strategic Consultant
2/3rd’s of Millennial’s won’t even consider making a purchase decision                  By 2017 Millennials will have    w...
Confidential and Proprietary. © 2012 Bazaarvoice, Inc.   3
`                                Trust Deficit                                      Consumerstoof           best you’ll be...
Confidential and Proprietary. © 2012 Bazaarvoice, Inc.   5
50% uplift   in onsite conversionConfidential and Proprietary. © 2012 Bazaarvoice, Inc.
Domino’s    learns from customers,    drives advocacy and scales               reach Confidential and Proprietary. © 2012 ...
Confidential and Proprietary. © 2012 Bazaarvoice, Inc.   8
White Stuff builds brand   awareness          around their core values  Confidential and Proprietary. © 2012 Bazaarvoice, ...
House of Fraser                         engage and                                          inspireConfidential and Propri...
Confidential and Proprietary. © 2012 Bazaarvoice, Inc.
One of the company’s current notebooks has 20 features that                   engineering changed from one generation of t...
Benefits from earned media . . .•   Consistent cross-channel messages•   Builds trust through brand    transparency•   Cre...
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The Future of Campaign Success: Making Sense of Social Conversations. Kimberley Wood, Client Success Director, Bazaarvoice

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Technology for Marketing & Advertising 2013, 26-27 February 2013, Earl's Court 2, London

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The Future of Campaign Success: Making Sense of Social Conversations. Kimberley Wood, Client Success Director, Bazaarvoice

  1. 1. The Future of CampaignSuccess:Making Sense of SocialConversations Kimberley Wood Strategic Consultant
  2. 2. 2/3rd’s of Millennial’s won’t even consider making a purchase decision By 2017 Millennials will have without information from friends and strangers greater spending power than any generation Bazaarvoice, 2012 Confidential and Proprietary. © 2012 Bazaarvoice, Inc. 2
  3. 3. Confidential and Proprietary. © 2012 Bazaarvoice, Inc. 3
  4. 4. ` Trust Deficit Consumerstoof best you’ll be invited in and you’ll get in Sources trust for “The days of controlling the message are absolutely over. At Decline trust 92% Of consumers 10.2 12x 24% co-create and participate with consumers.” information media consumer reviews TV advertising between trust earned are used by the average Wendy Clark - Senior Vice2009 than2011 advertising more and other Marketing above allIntegrated advertising President, brand Communications - The Coca-Cola make a decision shopper to Company Google ZMOT, 2012 Nielsen, 2012 Neilson, 2012 eMarketer, 2010 Confidential and Proprietary. © 2011 Bazaarvoice, Inc. 4Confidential and Proprietary. © 2012 Bazaarvoice, Inc. 4
  5. 5. Confidential and Proprietary. © 2012 Bazaarvoice, Inc. 5
  6. 6. 50% uplift in onsite conversionConfidential and Proprietary. © 2012 Bazaarvoice, Inc.
  7. 7. Domino’s learns from customers, drives advocacy and scales reach Confidential and Proprietary. © 2012 Bazaarvoice, Inc. 7
  8. 8. Confidential and Proprietary. © 2012 Bazaarvoice, Inc. 8
  9. 9. White Stuff builds brand awareness around their core values Confidential and Proprietary. © 2012 Bazaarvoice, Inc.
  10. 10. House of Fraser engage and inspireConfidential and Proprietary. © 2012 Bazaarvoice, Inc.
  11. 11. Confidential and Proprietary. © 2012 Bazaarvoice, Inc.
  12. 12. One of the company’s current notebooks has 20 features that engineering changed from one generation of the product to the next based on customer feedback “ We have a strong belief that customer feedback helps us improve products and services, and Bazaarvoice has given us a way to scale that process. For us, reviews were a very logical step in our journey to become more customer-centric.” Michael Buck, Executive Director, Global CSMB Online Marketing and Marketing StrategyConfidential and Proprietary. © 2012 Bazaarvoice, Inc.
  13. 13. Benefits from earned media . . .• Consistent cross-channel messages• Builds trust through brand transparency• Creates engagement and advocacy• Improves conversion• Helps with product improvement & developmentBazaarvoice • 13.8 Billion Impressions Served Monthly • 98+ Million Consumer Reviews • Deployed in 35+ Languages • 1,076 clients; 109 of Fortune 500 (20+%) • $125M+ revenue 13 Confidential and Proprietary. © 2012 Bazaarvoice, Inc. • 900+ employees

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