ConsiderationsAdvertisers focus on the iPhoneSector & time considerations(low basket, impulse)m-commerce sites enable mobileoptimisation and happy customers... ...and happy affiliates
Follow the consumer• 17% of mobile phone users downloaded a voucher on their mobile device in Q1 2011• 32% of shoppers would not have bought it if they didn’t have a voucher• 10% MVC traffic through mobile... (Neilsen)
Voucher insights• High traffic, fewer sales• Female, high earners• iPhone/Android now neck and neck• Used to increase footfall & AOV• Connection speed issues• What impact will NFC have?• Strong offer = wider geographic reach: B&Q
Some final thoughts• Affiliates are becoming multi-channel: – Understand the range of activity• Incremental sales or minimising lost traffic?• Reporting requirements heightened• Tracking is a serious threat• Prioritise, test and optimise• Who knows how big mobile could be…?
Thank you!?Sign up for the Strategy Newsletterstrategy@affiliatewindow.comKevin Edwards, Affiliate Windowkevin.firstname.lastname@example.org 7553 0354