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Email & Mobile Theatre; Email’s Role in a World Gone “Mocial”

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Aren’t social and mobile both hotter than email?
What about the 2 billion?
Radacati Group
Email marketers must adopt, adapt and improve.
Email Marketing in a Mocial World Integration Context/Design Automation / Humanisation Triggers
Transition: Share>Find>Follow>Like
Impact on Email Marketing Integration Context/Design Automation / Humanisation Triggers
Going Mobile / Design OVERLOAD
Where is My Email Being Read?
The New Design Challenge Old mouse New mouse
Do Your Emails Have the Touch? Source: StyleCampaign.com, Litmus
Impact on Email Marketing Integration Context/Design Automation / Humanisation Triggers
Old Rule: Sell the sizzle, not the steak.
New Rule: Educate with grilling tips, recipes and wine pairing.
Let Customers Do the Selling
Impact on Email Marketing Integration Context/Design Automation / Humanisation Triggers
Social is the New Broadcast
Try Doing this with Social Media
Nurture Highly Transactional Personalised Email’s Strengths Triggered off Behaviour Dynamic Campaign Tracks
Low Volume, High ROI Volume of Emails sent Email Generated Revenue 4.1% Triggered Campaigns 40.2% Triggered Campaigns
Social vs Email Conversation Conversion Email drives the ROI in Mocial
Email is Healthier than ever.
What are you doing to advance your email programme in a world gone mocial?
About Silverpop • 1,400+ customers • Across 38 countries • 95% customer retention • >2B msgs sent per month across our customer base
• Resource Centre at silverpop.com – White papers – Webinars – Blogs – Case studies – Newsletters • Presentations on SlideShare – www.slideshare.net/Silverpop New Whitepaper: The State of the Social Universe
Thank you!

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Email & Mobile Theatre; Email’s Role in a World Gone “Mocial”

Editor's Notes

  1. No longer are we accessing the internet through a nice big desktop screenLaptops.. Netbooks are all growingAnd more are coming – ipad.. tablets.. And then there is mobile..
  2. By providing content that is educational in nature rather than promotional can lead to longer term growth in fans and active usersCamping retailer – when they focused on education their conversion rates generated went from 4% to 10% as opposed to a buy buybuy / discount messageShaving manufacturerFood mixerUGC plays into this
  3. By providing content that is educational in nature rather than promotional can lead to longer term growth in fans and active usersCamping retailer – when they focused on education their conversion rates generated went from 4% to 10% as opposed to a buy buybuy / discount messageShaving manufacturerFood mixerUGC plays into this