Email & Mobile Theatre; Email’s Role in a World Gone “Mocial”

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  • No longer are we accessing the internet through a nice big desktop screenLaptops.. Netbooks are all growingAnd more are coming – ipad.. tablets.. And then there is mobile..
  • By providing content that is educational in nature rather than promotional can lead to longer term growth in fans and active usersCamping retailer – when they focused on education their conversion rates generated went from 4% to 10% as opposed to a buy buybuy / discount messageShaving manufacturerFood mixerUGC plays into this
  • By providing content that is educational in nature rather than promotional can lead to longer term growth in fans and active usersCamping retailer – when they focused on education their conversion rates generated went from 4% to 10% as opposed to a buy buybuy / discount messageShaving manufacturerFood mixerUGC plays into this
  • Email & Mobile Theatre; Email’s Role in a World Gone “Mocial”

    1. 1. Aren’t social andmobile both hotter than email?
    2. 2. What about the2 billion?
    3. 3. Radacati Group
    4. 4. Email marketers mustadopt, adapt and improve.
    5. 5. Email Marketing in a Mocial World Integration Context/Design Automation /Humanisation Triggers
    6. 6. Transition: Share>Find>Follow>Like
    7. 7. Impact on Email Marketing Integration Context/Design Automation /Humanisation Triggers
    8. 8. Going Mobile / Design OVERLOAD
    9. 9. Where is My Email Being Read?
    10. 10. The New Design ChallengeOld mouse New mouse
    11. 11. Do Your Emails Have the Touch? Source: StyleCampaign.com, Litmus
    12. 12. Impact on Email Marketing Integration Context/Design Automation /Humanisation Triggers
    13. 13. Old Rule:Sell the sizzle, not the steak.
    14. 14. New Rule:Educate with grilling tips, recipes and wine pairing.
    15. 15. Let Customers Do the Selling
    16. 16. Impact on Email Marketing Integration Context/Design Automation /Humanisation Triggers
    17. 17. Social is the New Broadcast
    18. 18. Try Doing this with Social Media
    19. 19. Nurture Highly TransactionalPersonalised Email’s StrengthsTriggered off Behaviour Dynamic Campaign Tracks
    20. 20. Low Volume, High ROIVolume of Emails sent Email Generated Revenue 4.1% Triggered Campaigns 40.2% Triggered Campaigns
    21. 21. Social vs Email Conversation ConversionEmail drives the ROI in Mocial
    22. 22. Email is Healthier than ever.
    23. 23. What are you doing toadvance your email programme in a world gone mocial?
    24. 24. About Silverpop• 1,400+ customers• Across 38 countries• 95% customer retention• >2B msgs sent per month across our customer base
    25. 25. • Resource Centre at silverpop.com – White papers – Webinars – Blogs – Case studies – Newsletters• Presentations on SlideShare – www.slideshare.net/Silverpop New Whitepaper: The State of the Social Universe
    26. 26. Thank you!

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