Havas Match Study / SOCIAL TV from September 1st to November 17th 2013

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Reporting of 3 month of Social TV analysis in Partnership with HAVAS MEDIA

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Havas Match Study / SOCIAL TV from September 1st to November 17th 2013

  1. 1. MATCH STUDY SOCIAL TV STUDY FROM 01 SEPTEMBER TO 17 NOVEMBER 2013 SPORTS PROFILE POLITICAL 35 17 WOMEN TV WOMEN SOCIAL CANDIDATE SHOW 33 50 50 52 48 59 67 81 83 65 MEN TV MEN SOCIAL Qualification Coupe Du Monde, Croatie vs Belgique - 11/10 UEFA Champions League, Benfica vs Anderlecht - 17/09 C'est du belge: Rendez-vous Grand-Place - 27/09 Belgium's got talent - 22/09 Soirée CAP 48 - 13/10 UEFA Europa League, Standard vs Esbjerg FB - 19/09 Cyclisme, Championnats du monde sur route - 29/09 La nouvelle star - 31/10 Le meilleur pâtissier - 28/10 L'amour est dans le pré - 05/11 MAGAZINE 19 % Social & TV Data World Cup Qualifier, Kroatie – Belgie - 11/10 UEFA Champions League, Anderlecht vs Paris SG - 23/10 So you think you can dance - 13/10 Wielrennen, WK Wielrennen Firenze - 29/09 De slimste mens ter wereld - 31/10 Belgium’s Got Talent - 11/10 De zevende dag - 13/10 De grote sprong - 04/10 Het lichaam van coppens - 12/09 Cofidis cup, Oudenaarde vs Club Brugge - 25/09 5.751 5.553 4.307 3.717 2.542 2.140 2.110 780 741 707 TOP 10 VARIETY 36 41 56 57 64 +15% COMMUNITY +7% Facebook Twitter evolution +25% +92% +12% +13% BENCHMARK TYP E OF COM ITY +12% SO YOU THINK YOU CAN DANCE S05 OLD MUN +26% +15% GEUBELS EN DE BELGEN S01 NEW ASTRID IN WONDERLAND S04 TWITTER Total Messages Facebook & Twitter 78 TRACKING DAYS 11 CHANNELS 11 NEW PROGRAMS 43 PROGRAMS 423 BROADCASTS 107.324 MENTIONS 58 CANDIDATE SHOWS 29 SPORTS 36 PRIME TIME 32 POLITICALS 161 MAGAZINES 56 FICTIONS 87 VARIETIES 6.498 5.997 4.248 2.441 1.833 1.604 1.449 996 554 479 +24% +45% +26% ON N’EST PAS DES PIGEONS S04 FAcebook BELGIUM’S GOT TALENT RTL S02 INTERMEDIATE 43 44

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