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Mobile Marketing Tips&Tricks


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This brochure provides with very useful and helpful advises on how to use SMS and USSD marketing properly.

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Mobile Marketing Tips&Tricks

  1. 1. Businesses of all shapes and sizes love text messaging for its ability to play a key role in wowing their customers, whether through mobile marketing campaigns, direct response sales, pre- and after-sales support, self- service, and even customer loyalty programs. Benefits of going mobile: • There are 5 billion mobile phones on the planet out of 6.1 billion of total population, with a 1.2 billion subscribed only last year • There are now more mobile phone devices than TVs and Credit Cards combined • Mobile communication is very targeted and easy to group broadcast • Easily integrates with online and offline marketing channels • Mobile offers highly measurable and accurate reporting • There are cost savings versus traditional marketing methods There are only two mobile technologies that are capable to reach 100% audience because they are ubiquitous and supported by all mobile phones. They are: SMS – Short Message System USSD – Unstructured Supplementary Service Data Mobile Marketing [Tips & Tricks] November 2010 SMS marketing has 94% read rate and 15-45% response rate compared to only 1% for traditional media. USSD marketing has a 70-80% response rate with successful conversion rate of 10-15%. Copyright © 2010 Messaging365
  2. 2. FACT! 70% of consumers are happy to receive text messages if they are incentivised and in control 90% of consumers want to be heard by businesses & are willing to interact. The mobile phone has become a personal item and a 24/7 device. Remember:  To report a lost/stolen wallet takes 24 hours.  To report a lost/stolen mobile phone – 24 minutes! [average figures] ! Mobile! This is a device through which you can reach every customer, hear their preferences, drive sales and more. Copyright © 2010 Messaging365
  3. 3. Mobile Marketing (MM) using SMS or USSD (or combination of both) is proven the only tool that has high Return on Investment (ROI) due to low costs and a large customer demographic. But there are some rules that must always be followed in order to make the most out of your marketing campaigns. Some MM recommendations:  Be useful – make sure the content you want to deliver is relevant for a particular time and place  Use dead time – do not disturb customers while they are busy  Say thank you – always thank you your customers  Ask for feedback – the most important and valuable info to succeed in the future Trust and attention are keys to success but it takes time to build both! Copyright © 2010 Messaging365
  4. 4. Here are few examples of what relevant messages could look like. Copyright © 2010 Messaging365 After sales a follow up message will lead to loyalty increase and a greater chance for a new purchase in the future. A chance to win a free prize will generate an increased interest in your brand and will also grow your customer base. Be meaningful and friendly. Think of yourself as being your customer. Reward your customers with special treats, such as discount coupons. They always work, and they don’t have to use a scissors or to keep it safe. Create a Viral that will please your customer and will also generate additional interest for your business.
  5. 5. USSD Flash Copyright © 2010 Messaging365 USSD Flash is a perfect tool to deliver a message that requires a quick response from customers as it keeps a USSD session opened for up to 1 minute, therefore absolutely FREE for end-users to reply and browse your USSD Menu. Talk to us today to be amazed how exciting this tool is at 0949 067 077. And don’t forget to use USSD Flash messages. They are very convenient when announcing hot deals, confirming appointments, orders or bookings etc., generating quiz questions and other relevant information that doesn’t required to be stored on a mobile phone. Messages appear directly on a phone screen and will stay there until they are read. USSD Flash messages are more convenient and less intrusive for your customers as they normally don’t produce sound when arrive on the phone. USSD Flash is priced at a global flat rate and is cheaper than SMS
  6. 6. Always ask for customers permission to accept advertising – ask twice and provide clear options to opt-out in details Respect their privacy – do not be intrusive, do not bombard people with just a bunch of dead text messages Entertain – If it’s an SMS try to include a bit of a humour with it Stand out – Remember that customers could potentially receive text messages from a number of other businesses, so you must grab their attention initially, or else you will be forgotten Personalise your campaigns or follow ups – it is also pleasure for customers to see/hear their names Always deliver according to their preferences Make it easy to spread the word for you. Here are some useful rules: 100% result Copyright © 2010 Messaging365 100% result guaranteed
  7. 7. “Messaging 365 have an extremely broad range of services for marketing that have aided our business by targeting our existing customer and producing sales. The company is very progressive and constantly developing new initiatives that bring a great flair, style and individuality to their product range. The company is always completely on top of the brief. A pleasure to deal with.” Copyright © 2010 Messaging365 "We are very pleased with the business relationship we share with Messaging365. We have found their service to be reliable, dependable, friendly and flexible. Their attention to detail and willingness to listen to our needs are extremely important to our company. We have found texting our weekly special offers very beneficial to increasing individual product sales thus getting a stronger value message across to our customers in a more direct and cost efficient way” Here is what our clients say about us:
  8. 8. Messaging365 will work with you to create, implement, and manage your mobile marketing campaigns in order to boost sales, interact with customers, build brand awareness and increase your customers loyalty for FREE, as long as you keep using Messaging365. There are no setup fees, no long-term contracts, no other hidden costs – simply PAY AS YOU GO! [call us at 0949 067 077] [more at] Copyright © 2010 Messaging365 happy messaging this Christmas 