Messaging365 Product Authenticity Control Feb 2011 Eng Li S


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Messaging365 Product Authenticity Control Feb 2011 Eng Li S

  1. 1. AUTHENTICITYCONTROL SYSTEM © Copyright Messaging365, 2011
  2. 2. “Estimates for the size of the counterfeit drugmarket range from $75 billion to $200 billion a year.The market is likely much bigger because many casesare hard to detect. And the problem is expected toget worse.” (USA Today, Sep 2010) © Copyright Messaging365, 2011
  3. 3. One of these drugs is fake. Can you tell which? © Copyright Messaging365, 2011
  4. 4. Are you worried what drugs your potentialcustomers would buy?Are you constantly losing your revenuebecause of counterfeit drugs?There are up to 15% of deadly drugs on themarket that kill people every day! © Copyright Messaging365, 2011
  5. 5. Messaging365 has a solution…
  6. 6. Messaging365 Authenticity Control is a mobile service designed for verification of product authenticity. The service is ideal to be used in the pharmaceutical industry toCongratulations! check authenticity of various medical products, and also in retail Your product is trade, especially for luxury and branded items. authentic. A customer can easily and free of charge verify authenticity of a product by dialing an advertised free phone number or by sending an SMS and entering the code printed on the packaging. A wholesale customer can also benefit from knowing the origin of supplies. © Copyright Messaging365, 2011
  7. 7. How it works using Call2Service:1. The user places a call from mobile phone (it can be a toll-free number or a number in international format like +353 1 526 29 28)2. The call will drop in order to avoid charges3. In response to the call the user receives a USSD Menu4. The user scratches a label printed on a package and inputs its authenticity code5. Receives a verification response via USSD Flash6. Receives a duplicate verification response via SMS 1 2 3 4 5 6 © Copyright Messaging365, 2011
  8. 8. How it works using Text2Service:1. The user sends SMS with the keyword CHECK to a service number (eg. +353 87 142 3333)2. In response to the SMS the user receives a USSD Menu and selects a Check Option (eg. 1)3. The user scratches a label printed on a package and inputs its authenticity code4. Receives a verification response via USSD Flash5. Receives a duplicate verification response via SMS 1 2 3 4 5 © Copyright Messaging365, 2011
  9. 9. The above examples are both available for live demo purposes:- For Call2Service please dial +353 1 526 29 28 and select option 4- For Text2Service please send the word CHECK to +353 87 142 3333 © Copyright Messaging365, 2011
  10. 10. The system opens up a channel for supplier to start direct marketingcommunication with the customer.The supplier gets a mobile phone number of the customer that later can be used inmobile marketing.The customer gets information about the product, the manufacturer or supplier, andthe current promotions (coupons, special offers, etc.).For example, the marketing channel can be used:- To deliver information about new arrivals, current and planned special promotions;- To deliver invitations, coupons, discounts, bonuses;- To sign up the customer for future special offers;- To host lotto, contests, quizzes, and other interactive events. © Copyright Messaging365, 2011
  11. 11. Requirements and costs.Integration of Messaging365 Authenticity Control System is very simple andcan be determined in a very short period of time.You only pay for:1. System integration (Once off payment)2. Code generator (Once off payment)3. Messages costs and USSD interaction (Ongoing payments)4. Technical maintenance and support (Ongoing payments) © Copyright Messaging365, 2011
  12. 12. Messaging365 is a developer and service provider of direct mobile marketing and mobile self-servicesolutions that enable businesses to connect with customers globally irrespective of country, network orhandset in order to boost sales.Messaging365 uniquely offers 3rd parties the capacity to benefit from the value proposition of the standardmobile text technologies known as Unstructured Supplementary Service Data (USSD) and Short MessageService (SMS).We develop mobile service applications based on USSD and SMS technologies that give businessesinteraction with end-users at the speed of Instant Messaging (IM), integration with all mobile phones,functionality of any Call Centre, and the simplicity of an Automated Teller Machine (ATM).Whats most important the service is FREE to use for end-users.The business was established in 2008 and located in the beautiful West of Ireland. Messaging365 is part ofTeqnoco Group headquartered in Warsaw, Poland. © Copyright Messaging365, 2011
  13. 13. For more details please contactStan Kuznetsovemail: stan@teqnoco.comskype: belarusy © Copyright Messaging365, 2011