INNOVATION FOR ALL
THE HIDDEN GEMS
Maja Arnestad
Innovating for the disabled
or the differently abled?
Hidden gem no.1
People with special
needs
Incremental innovation:
A better pen
Radical innovation:
Alternative to the pen
Touch typing:
learning to write
as a blind person
Alexander
Graham
Bell:
Invention
for the
hard of
hearing
1876
Assistive technology
for war veterans
The story of Sniff:
A friend for all senses
Hidden gem no.2
Commercial
interests
Social
interestsArea for
Innovation
for all
The market of the “differently abled”:
- 5 years old - once, twice or always
- Only use of one hand – missing or busy
- No...
Who can tell us what «all» want?
Adults with small
children
Can the solution be used
with only one hand and
limited attent...
Creating a product that is understandable and
usable by older people, or disabled people in
general, means you have a prod...
For more information:
www.itfunk.org
http://nearfield.org/sniff/index.html
www.norskdesign.no (innovation for all)
Thank y...
Maja Arnestad: Innovation for All - the Hidden Gems
Maja Arnestad: Innovation for All - the Hidden Gems
Maja Arnestad: Innovation for All - the Hidden Gems
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Maja Arnestad: Innovation for All - the Hidden Gems

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Speech at TEDxPrague, 20th November 2010, in the session ReCyclation of Civilization and Its Values

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Maja Arnestad: Innovation for All - the Hidden Gems

  1. 1. INNOVATION FOR ALL THE HIDDEN GEMS Maja Arnestad
  2. 2. Innovating for the disabled or the differently abled?
  3. 3. Hidden gem no.1 People with special needs
  4. 4. Incremental innovation: A better pen
  5. 5. Radical innovation: Alternative to the pen
  6. 6. Touch typing: learning to write as a blind person
  7. 7. Alexander Graham Bell: Invention for the hard of hearing 1876
  8. 8. Assistive technology for war veterans
  9. 9. The story of Sniff: A friend for all senses
  10. 10. Hidden gem no.2 Commercial interests Social interestsArea for Innovation for all
  11. 11. The market of the “differently abled”: - 5 years old - once, twice or always - Only use of one hand – missing or busy - No use of any hand – paralyzed or otherwise occupied - Cannot read screen – due to sunshine or eyesight - Cannot understand text – language or any text - Cannot hear audio signals – noise, quiet, hearing loss - Cannot hit keys – big fingers or shaking transport - Need more time to respond in interactive systems - Cannot remember code and password – most of us?
  12. 12. Who can tell us what «all» want? Adults with small children Can the solution be used with only one hand and limited attention? Sight impaired Are the visual signals clear and unambiguous? Hearing impaired Is the visual information complete and audio signals clear and distinct? Children: Is it easy to understand? Can it be operated by small people with limited strength? Memory or reading problems Is the solution intuitive in use – without instructions or experience? Mobility impaired Testing access for wheels and «big size» Blind Evaluate tactile og auditive characteristics
  13. 13. Creating a product that is understandable and usable by older people, or disabled people in general, means you have a product that is understandable and usable, full stop. Inclusive design is just good design! Professor William Gaver, University of London. At least 60 % of the population will benefit from ”accessible technology” Forrester Research 2003
  14. 14. For more information: www.itfunk.org http://nearfield.org/sniff/index.html www.norskdesign.no (innovation for all) Thank you for your attention!

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