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Welcome Chamber of Commerce Hawaii Members      Social Media: What’s Old is New Again
Social Media Is About People
How much timedo youspend  on this?
Why would you miss the            You wouldn’t think of abusiness benefits of these?         business without these  “We do...
Social supports searchSocial increases peerrecognitionSocial is trackableSocial has highercredibility
We used to know this....                            or what media                           outlets wanted us             ...
Loves	 Farmers	         Markets                    Reads Only                          Not just who                       ...
What charities you supportWhat kinds of ads attractyour most likely customersHow you can engage youraudience and turn them...
But what if you could scale this invaluable insight?
But what if you could scale this invaluable insight?
Trust in businesses isfalling
But, you can dosomething aboutYOUR company’slevel of trust.
Building trust ispossible throughsocial media
Building trust ispossible throughsocial mediaIncorporate social mediawith regular employees(and proper training)
Building trust ispossible throughsocial mediaIncorporate social mediawith regular employees(and proper training)Work with ...
Building trust ispossible throughsocial mediaIncorporate social mediawith regular employees(and proper training)Work with ...
We no longer   only...               We can ALSO...
We no longer   only...               We can ALSO...
Now we knowWhereWho“90% of consume rs t r us t pee r re comme ndat ions”
Now we know        WhereWhereWho“90% of consume rs t r us t pee r re comme ndat ions”
Now we know        WhereWhere    WhoWho“90% of consume rs t r us t pee r re comme ndat ions”
Now we know        WhereWhere    WhoWho         Why“90% of consume rs t r us t pee r re comme ndat ions”
What will you hear if you listen?Competitor Mentions          Product Mentions             Brand Mentions
You CAN turncomplainers intoadvocates.RespondBe humble & thank themBe realBe ready with a solution
Everything you need to know aboutsocial media•   Be friendly•   Respond to negative feedback•   Be conversational•   Ask q...
What’s the ROI in     Nothing?The benefit to ignoringcustomers?The benefit to lessfeedback?The benefit to nottrying?
Find internal advocatesStand for somethingCelebrate with yourcommunityTrust in your communityMarketing is everyone’s job
Tara Coomans, Head Brainstormer                                            Akamai MarketingPresident, Social Media Club, H...
Why Social Media?
Why Social Media?
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Why Social Media?

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Presentation to Hawaii Chamber of Commerce members in preparation of a hand's on bootcamp style training. Social media empowers businesses today in a whole new way, this presentation tells the story.

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Why Social Media?

  1. 1. Welcome Chamber of Commerce Hawaii Members Social Media: What’s Old is New Again
  2. 2. Social Media Is About People
  3. 3. How much timedo youspend on this?
  4. 4. Why would you miss the You wouldn’t think of abusiness benefits of these? business without these “We don’t have a choice onwhether we DO social media, thequestion is how well we do it. “ -Erik Qualman
  5. 5. Social supports searchSocial increases peerrecognitionSocial is trackableSocial has highercredibility
  6. 6. We used to know this.... or what media outlets wanted us to know
  7. 7. Loves Farmers Markets Reads Only Not just who Ebooks they are... Travels inter- island 3-4X per Diving Posts online Travels to reviews at least the mainland 1X/week 3-4X/year Likes shoes.Drinks wine. A lot.A lot of wine. Has a Jack Russell Terrier Auntie World Traveler Loves sushi Wanna-be But who they want to be...
  8. 8. What charities you supportWhat kinds of ads attractyour most likely customersHow you can engage youraudience and turn them intofans
  9. 9. But what if you could scale this invaluable insight?
  10. 10. But what if you could scale this invaluable insight?
  11. 11. Trust in businesses isfalling
  12. 12. But, you can dosomething aboutYOUR company’slevel of trust.
  13. 13. Building trust ispossible throughsocial media
  14. 14. Building trust ispossible throughsocial mediaIncorporate social mediawith regular employees(and proper training)
  15. 15. Building trust ispossible throughsocial mediaIncorporate social mediawith regular employees(and proper training)Work with “influencers”in your community.
  16. 16. Building trust ispossible throughsocial mediaIncorporate social mediawith regular employees(and proper training)Work with “influencers”in your community.Develop ways toimplement and respondto customer feedback
  17. 17. We no longer only... We can ALSO...
  18. 18. We no longer only... We can ALSO...
  19. 19. Now we knowWhereWho“90% of consume rs t r us t pee r re comme ndat ions”
  20. 20. Now we know WhereWhereWho“90% of consume rs t r us t pee r re comme ndat ions”
  21. 21. Now we know WhereWhere WhoWho“90% of consume rs t r us t pee r re comme ndat ions”
  22. 22. Now we know WhereWhere WhoWho Why“90% of consume rs t r us t pee r re comme ndat ions”
  23. 23. What will you hear if you listen?Competitor Mentions Product Mentions Brand Mentions
  24. 24. You CAN turncomplainers intoadvocates.RespondBe humble & thank themBe realBe ready with a solution
  25. 25. Everything you need to know aboutsocial media• Be friendly• Respond to negative feedback• Be conversational• Ask questions• Be thankful• Ask nicelyyou learned in kindergarten
  26. 26. What’s the ROI in Nothing?The benefit to ignoringcustomers?The benefit to lessfeedback?The benefit to nottrying?
  27. 27. Find internal advocatesStand for somethingCelebrate with yourcommunityTrust in your communityMarketing is everyone’s job
  28. 28. Tara Coomans, Head Brainstormer Akamai MarketingPresident, Social Media Club, Hawaii Chapter Author, Akamai-Marketing.comROI and Analytics local Thought-LeaderProprietary ROI Model

Presentation to Hawaii Chamber of Commerce members in preparation of a hand's on bootcamp style training. Social media empowers businesses today in a whole new way, this presentation tells the story.

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