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E Brochures Stu Ser


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E Brochures Stu Ser

  1. 1. eBrochures as modeled by Kalamazoo Community College
  2. 5. PDF and mailed brochure are identical <ul><li>Brochure contains information and graphics based on the responses submitted by the user. </li></ul>
  3. 6. Kalamazoo Results <ul><li>Thrilled with the program, ease of use </li></ul><ul><li>Fall enrollment up </li></ul><ul><ul><li>Certainly can’t attribute that completely to eBrochures, but aren’t counting it out </li></ul></ul><ul><li>In 6 months, over 1200 requests </li></ul><ul><ul><li>700 of those applied </li></ul></ul><ul><ul><ul><li>200 of those registered for Fall </li></ul></ul></ul>
  4. 7. Student Services Cooperation and Expertise is key <ul><li>Follow up calls are made by KVCC Student Services personnel </li></ul><ul><ul><li>Voice message, may have been scripted, asking </li></ul></ul><ul><ul><ul><li>If I’d received the brochure </li></ul></ul></ul><ul><ul><ul><li>If I had any questions </li></ul></ul></ul><ul><ul><ul><li>Encouraging me to phone her back if so </li></ul></ul></ul><ul><li>In the reception and use of the raw data after each online request is made </li></ul>