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Cluster crowd: how will the modern entrepreneur
be supported by open innovation, crowdsourcing
and clusters
Christoph Beer
Cluster Lab: Cluster facilitator’s toolbox
4 September 2013
Cluster crowd: how will the modern
entrepreneur be supported by open
innovation, crowdsourcing and clusters
Seite 2
Christoph Beer,
mundi consulting ag / ICT Cluster Bern
christoph.beer@tcbe.ch / christoph.beer@mundiconsulting.com
Seite 3
Question
Why do we not use more tools like the
cluster-crowd for our innovation
activities?
Seite 4
Innovation Process
Idea Generation
Realisation
Market Integration
Seite 5
Type of Innovation
Crowd
Sourcing
Implemen-
tation
Market
Integration
Innovation Philosophy in use
• Open Innovation
• Closed Innovation
Seite 6
Idea
Generation
Implemen-
tation
Market
Integration
Seite 7
Challenges of Innovation
Time to Market
Cost reduction
Communication
Globalization
Socal media
Mass customization
New Markets / New Players
Partnering
Focus on Valuechain
Solutions
• New thinking in innovation like
openInnovation, design thinking
• Crowd-Sourcing as a tool for clusters and their
members
• Change in innovation culture
Seite 8
TCI 2013 How will the modern entrepreneur be supported by open innovation, crowdsourcing and clusters
TCI 2013 How will the modern entrepreneur be supported by open innovation, crowdsourcing and clusters
Cluster-Crowd
Social Innovation Crowd = more
than20'000 creative
thinkers
Web 2.0 Software
Who is the crowd?
• You don’t know
• Behaviour of a swarm / Collective Intelligence
• Fully open Crowd / Public Crowd
• Closed Crowd / Known Team
• A cluster is Half- public Crowd
Seite 12
Cluster-Crowd
Seite 14
Cluster-Crowd.com
Example Parking meter
Seite 15
Cluster-Crowd.com
Example Parking meter
Competition with duration of 3 weeks
generated 479 ideas
Seite 16
Cluster-Crowd.com
Example Parking meter
Seite 17
Cluster-Crowd.com
Example Parking meter
Seite 18
Cluster-Crowd.com
Example Parking meter
Feedback Parkeon
• New Method – New results
• New ideas, which not before where known
• “Inspiration”
• A helpful Tool
Seite 19
Summary
• openInnovation is a “newer” philosophy
• Crowd-Sourcing is a potential tool
• www.Cluster-Crowd.com is a concrete solution
Seite 20
Successful Innovations
Seite 21
Successful
implemented
Innovations
Seite 22
Contact
tcbe.ch – ICT Cluster Bern, Switzerland
mundi consulting ag
Christoph Beer
Cluster-Manager, CEO
Phone: +41 31 326 76 76
Mobile: +41 79 608 18 13
Christoph.Beer@tcbe.ch

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