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Cluster crowd: how will the modern entrepreneur
be supported by open innovation, crowdsourcing
and clusters
Christoph Beer...
Cluster crowd: how will the modern
entrepreneur be supported by open
innovation, crowdsourcing and clusters
Seite 2
Christ...
Seite 3
Question
Why do we not use more tools like the
cluster-crowd for our innovation
activities?
Seite 4
Innovation Process
Idea Generation
Realisation
Market Integration
Seite 5
Type of Innovation
Crowd
Sourcing
Implemen-
tation
Market
Integration
Innovation Philosophy in use
• Open Innovation
• Closed Innovation
Seit...
Seite 7
Challenges of Innovation
Time to Market
Cost reduction
Communication
Globalization
Socal media
Mass customization
...
Solutions
• New thinking in innovation like
openInnovation, design thinking
• Crowd-Sourcing as a tool for clusters and th...
Cluster-Crowd
Social Innovation Crowd = more
than20'000 creative
thinkers
Web 2.0 Software
Who is the crowd?
• You don’t know
• Behaviour of a swarm / Collective Intelligence
• Fully open Crowd / Public Crowd
• Cl...
Cluster-Crowd
Seite 14
Cluster-Crowd.com
Example Parking meter
Seite 15
Cluster-Crowd.com
Example Parking meter
Competition with duration of 3 weeks
generated 479 ideas
Seite 16
Cluster-Crowd.com
Example Parking meter
Seite 17
Cluster-Crowd.com
Example Parking meter
Seite 18
Cluster-Crowd.com
Example Parking meter
Feedback Parkeon
• New Method – New results
• New ideas, which not before where known
• “Inspiration”
• A helpful Tool
Sei...
Summary
• openInnovation is a “newer” philosophy
• Crowd-Sourcing is a potential tool
• www.Cluster-Crowd.com is a concret...
Successful Innovations
Seite 21
Successful
implemented
Innovations
Seite 22
Contact
tcbe.ch – ICT Cluster Bern, Switzerland
mundi consulting ag
Christoph Beer
Cluster-Manager, CEO
Phone: +4...
TCI 2013 How will the modern entrepreneur be supported by open innovation, crowdsourcing and clusters
TCI 2013 How will the modern entrepreneur be supported by open innovation, crowdsourcing and clusters
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TCI 2013 How will the modern entrepreneur be supported by open innovation, crowdsourcing and clusters

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By Christoph Beer, tcbe.ch - ICT Cluster Bern, Switzerland, presented at the 16th TCI Global Conference, Kolding 2013.

Published in: Technology, Business
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TCI 2013 How will the modern entrepreneur be supported by open innovation, crowdsourcing and clusters

  1. 1. Cluster crowd: how will the modern entrepreneur be supported by open innovation, crowdsourcing and clusters Christoph Beer Cluster Lab: Cluster facilitator’s toolbox 4 September 2013
  2. 2. Cluster crowd: how will the modern entrepreneur be supported by open innovation, crowdsourcing and clusters Seite 2 Christoph Beer, mundi consulting ag / ICT Cluster Bern christoph.beer@tcbe.ch / christoph.beer@mundiconsulting.com
  3. 3. Seite 3 Question Why do we not use more tools like the cluster-crowd for our innovation activities?
  4. 4. Seite 4 Innovation Process Idea Generation Realisation Market Integration
  5. 5. Seite 5 Type of Innovation
  6. 6. Crowd Sourcing Implemen- tation Market Integration Innovation Philosophy in use • Open Innovation • Closed Innovation Seite 6 Idea Generation Implemen- tation Market Integration
  7. 7. Seite 7 Challenges of Innovation Time to Market Cost reduction Communication Globalization Socal media Mass customization New Markets / New Players Partnering Focus on Valuechain
  8. 8. Solutions • New thinking in innovation like openInnovation, design thinking • Crowd-Sourcing as a tool for clusters and their members • Change in innovation culture Seite 8
  9. 9. Cluster-Crowd Social Innovation Crowd = more than20'000 creative thinkers Web 2.0 Software
  10. 10. Who is the crowd? • You don’t know • Behaviour of a swarm / Collective Intelligence • Fully open Crowd / Public Crowd • Closed Crowd / Known Team • A cluster is Half- public Crowd Seite 12
  11. 11. Cluster-Crowd
  12. 12. Seite 14 Cluster-Crowd.com Example Parking meter
  13. 13. Seite 15 Cluster-Crowd.com Example Parking meter Competition with duration of 3 weeks generated 479 ideas
  14. 14. Seite 16 Cluster-Crowd.com Example Parking meter
  15. 15. Seite 17 Cluster-Crowd.com Example Parking meter
  16. 16. Seite 18 Cluster-Crowd.com Example Parking meter
  17. 17. Feedback Parkeon • New Method – New results • New ideas, which not before where known • “Inspiration” • A helpful Tool Seite 19
  18. 18. Summary • openInnovation is a “newer” philosophy • Crowd-Sourcing is a potential tool • www.Cluster-Crowd.com is a concrete solution Seite 20
  19. 19. Successful Innovations Seite 21 Successful implemented Innovations
  20. 20. Seite 22 Contact tcbe.ch – ICT Cluster Bern, Switzerland mundi consulting ag Christoph Beer Cluster-Manager, CEO Phone: +41 31 326 76 76 Mobile: +41 79 608 18 13 Christoph.Beer@tcbe.ch

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