TCI2013 Cluster growth opportunities through human insights

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By Tom Hynek, MADE, Luxembourg, presented at the 16th TCI Global Conference, Kolding 2013.

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TCI2013 Cluster growth opportunities through human insights

  1. 1. Cluster growth opportunities through human insights Tom Hynek Business Summit: Strategic Innovation Partnerships 4 September 2013
  2. 2. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013
  3. 3. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 Morten Basse Director Renewables | Offshoreenergy.dk Clusters are becoming the Emperor's New Clothes - we need to get some real clothes on soon.
  4. 4. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 TRIPLE HELIX BUSINESS GOVERNMENT UNIVERSITY
  5. 5. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 TRIPLE HELIX - WHERE IS THE CUSTOMER? BUSINESS GOVERNMENT UNIVERSITY ?
  6. 6. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 TRIPLE HELIX - REVENUE STREAMS BUSINESS GOVERNMENT UNIVERSITY
  7. 7. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 OLD QUESTIONS
  8. 8. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 OLD QUESTIONS BUSINESS GOVERNMENT UNIVERSITY How might we improve cooperation between government and business?
  9. 9. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 OLD QUESTIONS How might we let companies see the value of our research? BUSINESS GOVERNMENT UNIVERSITY
  10. 10. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 OLD QUESTIONS How might we fund our great projects? BUSINESS GOVERNMENT UNIVERSITY
  11. 11. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 It's all a bit inside out.
  12. 12. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 Design Thinking
  13. 13. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 Design Thinking
  14. 14. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 Being in the context
  15. 15. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 NEW QUESTIONS
  16. 16. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 How might we make customers - in new, emerging markets - want to by our products?
  17. 17. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013
  18. 18. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013
  19. 19. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 Customer empathy
  20. 20. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013
  21. 21. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 Opportunities for Grundfos Opportunities for Grundfos in China
  22. 22. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 How might we create growth in a mature, stagnated market?
  23. 23. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013
  24. 24. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013
  25. 25. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 Observations in context
  26. 26. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013
  27. 27. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013
  28. 28. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013
  29. 29. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 Iterative prototyping and testing in context
  30. 30. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 Revolutionary design
  31. 31. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 Double digit growth
  32. 32. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 How might we make a public service feel like a 5 star experience?
  33. 33. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013
  34. 34. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013
  35. 35. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 Gaining patient and staff insights
  36. 36. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 6 Patient principles
  37. 37. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 14 stage patient journey
  38. 38. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 Analogous situations
  39. 39. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 Analogous situations
  40. 40. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013
  41. 41. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013
  42. 42. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013
  43. 43. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 How might we transform a commoditized product category into a game changer?
  44. 44. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013
  45. 45. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 Conflicting stakeholder needs
  46. 46. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013
  47. 47. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013
  48. 48. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 TRIPLE HELIX – REMEMBER THE CUSTOMER? BUSINESS GOVERNMENT UNIVERSITY !
  49. 49. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 Thanks to our interview participants José Juez HEGAN – Basque aeronautics cluster Ricardo Antón Karraskan – Basque pre-cluster of cultural and creative industries Morten Basse Jensen Offshoreenergy.dk – Southern Denmark Preben Birr-Pedersen LEAN Energy – Southern Denmark
  50. 50. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 TAK! Tom Hynek Global Insights Lead tom@madedesign.dk +352 621 359 877

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