TCI2013 Mountain Package – an ecosystem boosting innovation tourism


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By Monika Jönsson, Region Dalarna, Sweden, presented at the 16th TCI Global Conference, Kolding 2013.

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TCI2013 Mountain Package – an ecosystem boosting innovation tourism

  1. 1. Mountain Package – an ecosystem boosting innovation tourism Monika Jönsson Academic Summit: Clusters as entrepreneurial ecosystems 4 September 2013
  2. 2. Mountain Package -an ecosystem boosting innovation in tourism Monika Jönsson, PhD, Regional Adviser
  3. 3. Overview of the study • Out of a case Mountain package: – highlight a way of work, regional leadership and innovations in service sector. – make some theoretical connections concerning multilevel governance, cluster development and learning processes for innovation. • The aim of the paper is to: – Present a case and relate some finding to theoretical concepts of leadership and learning. – Suggest – how a cluster in the tourism sector can take lead in an ecosystem to boost innovation. 3
  4. 4. Overview of the study • Method: – Project plans – Interviews – OECD peer-review – Examples of theories – literature • Result: – A suggestion of an ecosystem boosting innovation in tourism – organized by a cluster • Question: – Are we on the right way? 4
  5. 5. Destination Dalarna Cluster in Dalarna
  6. 6. Cluster as a tool for regional development 6 Expected roles: Highlighting the branch strength and needs Representing the branch in Regional strategic plans Regional actor - Project portfolio - Commercialization - National connections An actor for innovation and processes for changes - Applied research - International connections
  7. 7. Mountain Package – A World Class Destination 7
  8. 8. 8 Project block: Local and municipal context Project block: Regional context Project block: National context Coordinating team Group of Project leaders from the tree blocks Support from Region Dalarna expertsLocal, regional and national leadership coordinated chairperson in Region Dalarna • Housing and service • Environment • Competence supply • Local infrastructure • Water, drainage, electricity and heating • Environmental testing • etc. • Cluster Destination Dalarna • Visit Dalarna • Travel and tourism courses College of Dalarna • Kurbits • Export maturity • etc. • Travel centers • Operation & maintenance of streets etc. • Signposting • Test arena E16 • Railway • County transport plan • etc. Efforts for local planning and business in the mountain area Developing business in Dalarna tourism sector Accessibility to the destina- tion of customer and gods
  9. 9. Campus Sälen 9
  10. 10. A biking product developed within the cluster 10
  11. 11. An upgrading of roads to the mountains 11
  12. 12. Innovation in a learning region • Mountain Package shows: – Multilevel governance for strategic questions: • To mobilize and organize public decision makers on local, regional and national level • A regional actor takes the lead – Region Dalarna – Multilevel governance for operative solutions • Multilevel ecosystem of actors for specific needs (SME) • A cluster takes the lead in learning processes – Destination Dalarna 12
  13. 13. OECD - rekommendations Strength and assets • Cultural and linguistic proximity • A common specialisation in tourism activities and some potential in forestry-related industries • Attractive and pristine natural areas • Presence of knowledge and support institutions oriented towards regional specialisations • Cluster policies to develop new knowledge-based niches of activities Opportunities • Growth of ‘nearby’ Oslo and Stockholm regions • Unique global brand for tourism based on sports, health and green assets • Openness to cross-border co-operation with more knowledge- intensive areas 13
  14. 14. OECD - rekommendations • Reducing or removing border obstacles: – Cross-border public health and care; Cross-border public transport; building and construction. • Cluster activities: – Business development SME; Visibility and profiling; Business development in National Parks. • Infrastructure: – Airport planning in Sälen-Idre-Trysil; • Facilitating innovations: – Education; research and building knowledge; Statistics and databases; networks collaboration and service management for SME; test-beds and labs. Recommendations for a future innovation strategy for a learning region – Dalarna/Hedmark. 14
  15. 15. Smart specialization strategy 15 EMC