1. Indexfokus:
A cluster’s competitiveness as
perceived by stakeholders
Enrique Díaz Moreno
TCI Member & Mentor
Businessfokus CEO
Associate Professor at UPNA
Industrial Engineer
IESE MBA
“Building a common vision and multistakeholder commitment to
the national and European competitiveness agendas, and mobilizing support from
leaders across sectors, will help fulfil the ambitions of the Europe 2020 agenda.”
The Europe 2020 Competitiveness Report.

2. Components of the
Indexfokus
Perceptions:
(Gestalt)
“Organization, identification and
interpretation of sensory
information in order to represent
and understand of the
environment”
“The mind understands external
stimuli as whole rather than the
sum of their parts and It informs
us about the environment more
realistically to ensure our
survival”.
Networking and
Social Media:
“Social phenomenon
that reaches
professionals and
companies”.
“Huge potential
supported by
increasingly affordable
Technologies”.
2
Stakeholders:
We are interested to
them
They are interested in
us.
The relationship
between us must be
"win to win"
Businessfokus

3. Conceptual Model
of Indexfokus
3
Disruptive
strategy
Improvement strategy
Gaps of
Competitiveness
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4. The key milestones of
Indexfokus evaluation
1. Determining the “Factors of Competitiveness”
2. Weighting the “Factors of Competitiveness”
3. Calibrating the “Level of competitiveness” in each factor
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5. 5
The 12 Competitiveness Factors (WEF):
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6. Weighting the “Factors
of Competitiveness”:
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7. Calibrating the
“Competitive Position”
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If no weights are set
to the statements:

8. Individual
Competitiveness Index
Indexfokus assesses the competitiveness in two
phases corresponding to the two dimensions of
perception of any evaluator:
1. Weighting the importance of the Market Competitiveness
Factors. 10-15 minutes
2. Calibrating the Competitive Position in each factor:
Indexfokus presents 5 Best Practices for each factor, and
the evaluator graduates if are applied successfully by the
organization. 20-30 minutes.
3. Individual Indexfokus:
8Businessfokus

9. Stakeholder
Competitiveness Index
“Expert evaluators” means:
 Professionals who know our
organization and the market in
which we compete from their
particular approach.
“Working with perceptions”
means:
 Experts don’t need to handle special
documents, reports or data. Their
knowledge and experience are
enough in a fast assessment process.
9Businessfokus

10. Stakeholders Matrix
Assigning the experts to the stakeholders
Expert
J. K. X
G. H. X X
S. Y. X
H. H. X
R. M. x
L. J. X X
10
Businessfokus

11. Cluster
Competitiveness Index
11
Where z collects all
Indexfokus of the Groups
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12. Indexfokus graph.
The competitiveness gaps
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12
Gap in CF 9
Dark zone of competitiveness

13. Businessfokus 13
Businessfokus
A
B
The “hollows of competitiveness” sorted from
highest to lowest priority, tell us the main
factors on which to act:
C
D

14. Indexfokus tells us too which
good practices we must
improve in each factor:
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15. The kinds of Indexfokus graphs:
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16. The strategy: a virtuous spiral
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“Focus on priorities, act, measure and start again”.

17. Indexfokus
Indexfokus has being developed
through cloud computing

18. Businessfokus 18
Thanks
www.businessfokus.com