The Impact of the Internet on Media and User Behavior
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The document discusses trends in internet and media usage based on 8 years of research. It finds that while print, music, and film will still exist online, they may become smaller industries. Television is growing in importance and moving online. Younger generations trust peer opinions more, want to access content across devices freely, and see advertising as acceptable for free online content.
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The Impact of the Internet on Media and User Behavior
- 1. Surveying the Digital Future: The Impact of the Internet The Ever Changing New Media User: The Impact of the Internet Jeffrey Cole, Ph.D. Director, Center for the Digital Future at USC Annenberg School Microsoft
- 2. We are undertaking the study of the Internet that should have been conducted on television in the late 1940s
Editor's Notes
- Television is primarily Internet, like PP, affects all aspects of life