TBN Members Day 2011 - Anne Horrobin - Just Cards [case study]

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Anne Horrobin gave a case study of Just Cards, a company producing greetings cards making an amazing impact in Africa

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TBN Members Day 2011 - Anne Horrobin - Just Cards [case study]

  1. 2. Greeting Card Industry <ul><li>Worth £1.39 billion per year in the UK </li></ul><ul><li>Each person sends on average 31 cards per year </li></ul><ul><li>More than 800 card publishers in the UK </li></ul><ul><li>1 in 6 retailers stock cards </li></ul><ul><li>85% of cards are bought by women! </li></ul>
  2. 3. Just Cards Direct Aims <ul><li>1. To provide sustainable employment in card projects in Rwanda, Kenya & South Africa </li></ul><ul><li>2. To raise money for mission in Africa </li></ul>
  3. 7. Just Cards Direct Today <ul><li>Turnover in 2010 £90,000 </li></ul><ul><li>£24,000 donated to charities since 2007 </li></ul><ul><li>Challenges: </li></ul><ul><ul><li>To find new customers & markets </li></ul></ul><ul><ul><li>To maintain growth </li></ul></ul><ul><ul><li>Access the secular market </li></ul></ul>
  4. 8. Karabo, South Africa <ul><li>Set in Mamelodi Township, Pretoria </li></ul><ul><li>2 million people </li></ul><ul><li>40% unemployed </li></ul><ul><li>25% HIV </li></ul>

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