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TAUS Global Content Summit Amsterdam 2019 / Automatic for the People by Dominique Puls (tsd) and Tony O’Dowd (KantanMT)

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Automatic for the People by Dominique Puls (tsd) and Tony O’Dowd (KantanMT)

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TAUS Global Content Summit Amsterdam 2019 / Automatic for the People by Dominique Puls (tsd) and Tony O’Dowd (KantanMT)

  1. 1. © 2019 tsd Technik-Sprachendienst GmbH & Kantan MT - All rights reserved AUTOMATIC FOR THE PEOPLE Evolution of Translation A presentation by Dominique Puls and Tony O’Dowd
  2. 2. © 2019 tsd Technik-Sprachendienst GmbH & Kantan MT - All rights reserved The Imitation Game Alan Turning – Can machine think? Paper: Computer Machinery and Intelligence 1950
  3. 3. © 2019 tsd Technik-Sprachendienst GmbH & Kantan MT - All rights reserved The Neural Impact We’re on the cusp of a revolution!
  4. 4. © 2019 tsd Technik-Sprachendienst GmbH & Kantan MT - All rights reserved 37 21 13 24 10 21 24 21 34 19 28 25.2 37 58 53 56 62 53.2 0 10 20 30 40 50 60 70 English->Chinese English->Japanese English->German English->Italian English->Spanish All Ranking Comparison of NMT to SMT Same SMT NMT • Paper: Empirical Evaluation of NMT and PBSMT Quality for large-scale translation production. Publication: The Annual Conference of European Association for Machine Translation
  5. 5. © 2019 tsd Technik-Sprachendienst GmbH & Kantan MT - All rights reserved 95 79 74 68 64 96 81 78 72 68 60 65 70 75 80 85 90 95 100 HT Kantan TNN Kantan CNN Kantan RNN Kantan SMT Neural Model Performance – Adequacy/Fluency Adequacy Fluency Reference : Joint Evaluation – eBay Corporation & KantanMT Online: https://kantanmtblog.com/2019/01/14/joint-study-confirms-kantan-tnn-delivers-remarkable-quality-scores/
  6. 6. © 2019 tsd Technik-Sprachendienst GmbH & Kantan MT - All rights reserved -100 -80 -60 -40 -20 0 20 40 60 80 100 MISTRANSLATION OMMISSION GRAMMAR WORD ORDER WORD FORM AGREEMENT Error Difference (Kantan TNN vrs Kantan SMT)
  7. 7. © 2019 tsd Technik-Sprachendienst GmbH & Kantan MT - All rights reserved Evolving Roles
  8. 8. © 2019 tsd Technik-Sprachendienst GmbH & Kantan MT - All rights reserved Do your remember this Album? • Released October 5, 1992 • Sold 18 Million Copies A milestone in the bands history – a new direction of sound !
  9. 9. © 2019 tsd Technik-Sprachendienst GmbH & Kantan MT - All rights reserved Meet the band!  Lead Singer aka Translator  Guitarist aka Project Manager  Drummer aka IT guy  Band Manager aka the Manager Our Band is successful but bored. They want to stay in the game and try something new… What to do? Hire a new band member to modify and amplify their sound!  The Keyboarder aka the MT (guy)
  10. 10. © 2019 tsd Technik-Sprachendienst GmbH & Kantan MT - All rights reserved This used to be our bands target audience…
  11. 11. © 2019 tsd Technik-Sprachendienst GmbH & Kantan MT - All rights reserved And now they are looking to expand and reach out to this audience
  12. 12. © 2019 tsd Technik-Sprachendienst GmbH & Kantan MT - All rights reserved Guitarist aka Project Manager “Drives the sound of the band!” Traditional Role • Knows his cords and melodies: deterministic, predictable, easy plans • Business Model mostly based on TMS Workflows Emerging Role • Working with translation of everything (TOE) • Adaption to new Business Model • Challenging (?) to make project plan – or not?
  13. 13. © 2019 tsd Technik-Sprachendienst GmbH & Kantan MT - All rights reserved Lead Singer aka Translator “Heart and soul of the band” Traditional Role This is what the fans envision when they think of the bands sound • Translate & Review Emerging Role With the new technological enhancements adaption is required • Translate & Review & Post-Edit • New skill- and mind set required • Not every Post Editing job is “created equal”
  14. 14. © 2019 tsd Technik-Sprachendienst GmbH & Kantan MT - All rights reserved Drummer aka Localisation Engineer “The one that holds to sound together” Traditional Role • Drum kit mainly consists of tools that help the lead singer (translator) perform, like TMS Solutions, but also Term base applications • Supports all the other band member i.e. the project manager Emerging Role • Good Data is more important than the quantity of data: Data and TM hygiene • Learn to build, improve and evaluate MT systems
  15. 15. © 2019 tsd Technik-Sprachendienst GmbH & Kantan MT - All rights reserved Keyboarder aka MT Guy “dawning of a new era” Whole new Role • Enables the creation of a new sound • MT, specifically an integration of a NMT System is a great possibility to • boost productivity and • provide services that were unavailable before • Its all in the mix – depending on the different workflow requirements you need to process as a service provider it is super important to • think outside of the box and • mix approaches (i.e. customized MT )
  16. 16. © 2019 tsd Technik-Sprachendienst GmbH & Kantan MT - All rights reserved “It’s the end of the world as we know it and I feel fine” - REM
  17. 17. © 2019 tsd Technik-Sprachendienst GmbH & Kantan MT - All rights reserved We got a new sound – now what? Get the people together • Use cases and requirements of how to work with the “new sound” are diverse - which one makes most sense for you? • Include everyone in the process, especially your lead singer! • Listen to what your fans (customers) have to say and what they want to hear (buy). Your new band needs to combine all tools available – integrate, iterate, evaluate, measure!
  18. 18. © 2019 tsd Technik-Sprachendienst GmbH & Kantan MT - All rights reserved Think , talk, organise! In Essence: take the people into account!  if you do, your process and product will be kick ass  if you don’t you will fail no matter what kind of path you chose
  19. 19. © 2019 tsd Technik-Sprachendienst GmbH & Kantan MT - All rights reserved Why are we successful? approx. 600.000 words on average per month computing time of 300-400 hours per month Goal: building engines with min. 60% Blue score Goal: Every 5th segment (~20%) should not need any PE anymore Statistics for our largest client on MT (+PE)
  20. 20. © 2019 tsd Technik-Sprachendienst GmbH & Kantan MT - All rights reserved “People who shut their eyes to reality simply invite their own destruction, and anyone who insists on remaining in a state of innocence long after innocence is dead turns himself into a monster” – James Baldwin
  21. 21. © 2019 tsd Technik-Sprachendienst GmbH & Kantan MT - All rights reserved You want to contact Dominique or Tony? Dominique Puls Chief Communication Officer dominique.puls@tsd-int.com www.tsd-int.com Tony O'Dowd Chief Architect tonyod@kantanmt.com www.KantanMT.com

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