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Wednesday,	
  4	
  June	
  /10:50	
  –	
  11:20	
  
	
  
Term	
  Mining	
  and	
  Terminology	
  Management	
  in	
  a	
  ...
Term	
  Mining	
  and	
  
Terminology	
  
Management	
  
A	
  Corporate	
  Setting	
  Perspective	
  
Awareness	
  
Globally	
  active	
  organizations	
  whose	
  core	
  
business	
  is	
  not	
  communications-­‐related	
...
Translation-­‐
oriented	
  
terminology	
  
Only	
  41%	
  of	
  localization-­‐mature	
  
organizations	
  have	
  some	
...
Scope	
  
•  Technical	
  documentation	
  
•  Controlled	
  languages	
  
•  Translation	
  and	
  localization	
  
•  Tr...
Integrations	
  
Documentation	
  
CMS	
   Website	
  
Marketing	
  
Service	
  &	
  Support	
  
LMS	
  
Term	
  Mining	
 ...
Costs	
  
(IDC,	
  2004)	
  
•  Productivity	
  of	
  knowledge	
  workers	
  
•  15%	
  to	
  35%	
  searching	
  for	
  ...
Terminology	
  
cost	
  multiplier	
  
(Jörg	
  Schütz/Rita	
  Nübel)	
  
Term	
  Mining	
  and	
  Terminology	
  Manageme...
Costs/Benefits	
  
•  Huge	
  costs	
  in	
  the	
  short	
  term	
  
•  $150	
  per	
  terminological	
  entry	
  (J.D.	
 ...
Accuracy	
  
Fundamental accuracy of statement is
the one sole morality of writing.	
  
Term	
  Mining	
  and	
  Terminolo...
Payback	
  
•  Cost	
  reduction	
  
•  Authoring,	
  localization,	
  training,	
  customer	
  service	
  
•  Overhead	
 ...
Controlled	
  
languages	
  
The	
  most	
  valuable	
  of	
  all	
  talents	
  is	
  that	
  of	
  
never	
  using	
  two...
Fatal	
  errors	
  
•  The	
  Linate	
  Airport	
  disaster	
  (Oct	
  8,	
  2001)	
  
•  Deficiencies	
  in	
  the	
  airp...
Keywords	
  
advertising	
  
Rem	
  tene,	
  verba	
  sequentur	
  
(Keep	
  to	
  the	
  subject,	
  words	
  will	
  fol...
The	
  long	
  tail	
  
Rerum	
  enim	
  copia	
  verborum	
  copiam	
  gignit	
  
(All	
  this	
  gives	
  rise	
  to	
  ...
Term	
  mining	
  
•  Complex	
  knowledge-­‐intensive	
  task	
  
•  Different	
  approach	
  for	
  different	
  scope	
  ...
Mining	
  terms	
  
•  Linguistic	
  approach	
  	
  
•  Based	
  on	
  rules	
  and	
  dictionaries	
  
•  Collocations	
...
TaaS	
  test	
  drive	
  
•  Building	
  a	
  Localization	
  Kit	
  
•  13688	
  words,	
  142	
  repetitions	
  
•  memo...
Terminology	
  
management	
  
in	
  the	
  cloud	
  
Pros	
  
•  Zero	
  TCO	
  
•  Availability	
  and	
  deployability	...
ROI	
  
The	
  proof	
  of	
  performance,	
  i.e.	
  ROI	
  
considerations,	
  of	
  terminology	
  
management	
  withi...
Thank	
  you	
  
Term	
  Mining	
  and	
  Terminology	
  Management	
  in	
  a	
  Corporate	
  Setting	
  Perspective	
  
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TaaS Workshop 2014, Term Mining and Terminology Management in a Corporate Setting Perspective, Luigi Muzii, sQuid

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he time spent looking for and not finding information cost an organization a total of $6 million a year, not including opportunity costs or the costs of reworking existing information that could not be located. Only 41% of localization-mature organizations have some terminology management policy in place, almost solely translation-oriented. Today we will talk about how terminology management works, demonstrate its power, through controlled languages, ontologies, search engine applications, content and knowledge management applications, and e-learning systems.

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TaaS Workshop 2014, Term Mining and Terminology Management in a Corporate Setting Perspective, Luigi Muzii, sQuid

  1. 1. Wednesday,  4  June  /10:50  –  11:20     Term  Mining  and  Terminology  Management  in  a  Corporate  Se@ng   PerspecCve    Luigi  Muzii,  sQuid   TaaS  Workshop  2014   4  June,  Dublin  (Ireland)   The  research  within  the  project  TaaS  leading  to  these  results  has  received  funding  from  the  European  Union  Seventh  Framework  Programme  (FP7/2007-­‐2013),  grant  agreement  no  296312  
  2. 2. Term  Mining  and   Terminology   Management   A  Corporate  Setting  Perspective  
  3. 3. Awareness   Globally  active  organizations  whose  core   business  is  not  communications-­‐related   (translation,  localization,  information   management,  etc.)  are  generally  unaware   of  the  benefits  of  performing  terminology   management.   Kara  Warburton,  LISA,  2001   Term  Mining  and  Terminology  Management  in  a  Corporate  Setting  Perspective  
  4. 4. Translation-­‐ oriented   terminology   Only  41%  of  localization-­‐mature   organizations  have  some  terminology   management  policy  in  place,  almost  solely   translation-­‐oriented   Term  Mining  and  Terminology  Management  in  a  Corporate  Setting  Perspective  
  5. 5. Scope   •  Technical  documentation   •  Controlled  languages   •  Translation  and  localization   •  Translation  automation   •  Content  and  Knowledge  Management   Systems   •  Knowledge  organization   •  Taxonomies  and  ontologies   •  Learning  Management  Systems   •  Knowledge  nugget  (knowledge  representation)   •  Self-­‐contained  reusable  educational  entities  (Learning  Object   Metadata,  IEEE  1484.12.1)   •  Marketing  management   •  Customer  service   •  SEM/SEO   •  Sentiment  analysis   Term  Mining  and  Terminology  Management  in  a  Corporate  Setting  Perspective  
  6. 6. Integrations   Documentation   CMS   Website   Marketing   Service  &  Support   LMS   Term  Mining  and  Terminology  Management  in  a  Corporate  Setting  Perspective   CVS  
  7. 7. Costs   (IDC,  2004)   •  Productivity  of  knowledge  workers   •  15%  to  35%  searching  for  information   •  Successfully  completed  50%  of  the  time  or  less   •  Only  21%  found  the  information  they  needed  85%  to  100%  of  the  time   •  $6  million  a  year  looking  for  and  not  finding  information   •  15%  of  time  for  duplicating  existing  information   •  Opportunity  costs   •  Reworking  existing  information  that  could  not  be  located   •  $12  million  a  year   Term  Mining  and  Terminology  Management  in  a  Corporate  Setting  Perspective  
  8. 8. Terminology   cost  multiplier   (Jörg  Schütz/Rita  Nübel)   Term  Mining  and  Terminology  Management  in  a  Corporate  Setting  Perspective   Product  data   Documentation  development   Authoring   Editing   Approval   Localization   Maintenance   0.1  -­‐  0.2   0.5   1.0   2.0   5.0   10.0   20.0  
  9. 9. Costs/Benefits   •  Huge  costs  in  the  short  term   •  $150  per  terminological  entry  (J.D.  Edwards,  2001)   •  The  practical  value  does  not  match  the   technical  value   Term  Mining  and  Terminology  Management  in  a  Corporate  Setting  Perspective  
  10. 10. Accuracy   Fundamental accuracy of statement is the one sole morality of writing.   Term  Mining  and  Terminology  Management  in  a  Corporate  Setting  Perspective  
  11. 11. Payback   •  Cost  reduction   •  Authoring,  localization,  training,  customer  service   •  Overhead   •  Time  reduction  in  the  production  cycle   •  Immediate  1%  payback  for  larger  businesses   •  Productivity  increase   •  Time-­‐to-­‐market   •  Qualitative  improvements   •  Branding   •  Safety   Term  Mining  and  Terminology  Management  in  a  Corporate  Setting  Perspective  
  12. 12. Controlled   languages   The  most  valuable  of  all  talents  is  that  of   never  using  two  words  when  one  will  do.   Term  Mining  and  Terminology  Management  in  a  Corporate  Setting  Perspective  
  13. 13. Fatal  errors   •  The  Linate  Airport  disaster  (Oct  8,  2001)   •  Deficiencies  in  the  airport  layout  and  procedures   •  Violations  of  ICAO  regulations   •  Incorrect  signs  to  runway   •  Incorrect,  uncorrected  readback   •  Non-­‐standard  phraseology   •  Irrelevant  term  (extension)  leading  to  fatal  misunderstanding   Term  Mining  and  Terminology  Management  in  a  Corporate  Setting  Perspective  
  14. 14. Keywords   advertising   Rem  tene,  verba  sequentur   (Keep  to  the  subject,  words  will  follow)   Marcus  Porcius  Cato  (Cato  the  Censor)   Term  Mining  and  Terminology  Management  in  a  Corporate  Setting  Perspective  
  15. 15. The  long  tail   Rerum  enim  copia  verborum  copiam  gignit   (All  this  gives  rise  to  a  plethora  of  words)   Cicero   Term  Mining  and  Terminology  Management  in  a  Corporate  Setting  Perspective  
  16. 16. Term  mining   •  Complex  knowledge-­‐intensive  task   •  Different  approach  for  different  scope   •  Hard  to  grasp  in  a  corporate  setting  perspective   •  Business  intelligence   Term  Mining  and  Terminology  Management  in  a  Corporate  Setting  Perspective  
  17. 17. Mining  terms   •  Linguistic  approach     •  Based  on  rules  and  dictionaries   •  Collocations   •  One  language  at  a  time   •  Issues   •  Loans   •  Synonyms,  variants,   abbreviations   •  Ellipses   •  Improper  usage   •  Bitext   •  Knowledge  bases   •  Knowledge  discovery   •  Statistical  approach     •  Language  independent   •  Based  on  frequency   •  Repeated  sequences  of   syntagmas   •  The  frequency  threshold   must  be  specified   •  Frequency  does  not  necessarily   means  importance   •  Much  “noise”   •  Monolingual  corpus     •  Indices   •  Controlled  languages   •  Keywords   •  TQA   Term  Mining  and  Terminology  Management  in  a  Corporate  Setting  Perspective  
  18. 18. TaaS  test  drive   •  Building  a  Localization  Kit   •  13688  words,  142  repetitions   •  memoQ  Term  Extraction   •  Statistical  analysis   •  815  term  entries  from  the  English  document   •  647  term  entries  from  translation  memory   •  Tilde  Wrapper  System  for  CollTerm  (TWSC)   •  Linguistic  analysis  enriched  by  statistical  features   •  3046  term  entries   •  Kilgray  Terminology  extractor   •  Statistical  analysis   •  3218  term  entries   Term  Mining  and  Terminology  Management  in  a  Corporate  Setting  Perspective  
  19. 19. Terminology   management   in  the  cloud   Pros   •  Zero  TCO   •  Availability  and  deployability   •  Collaboration  features   Cons   •  Limited  scalability   •  Security  issues   •  Integration  costs   Term  Mining  and  Terminology  Management  in  a  Corporate  Setting  Perspective  
  20. 20. ROI   The  proof  of  performance,  i.e.  ROI   considerations,  of  terminology   management  within  the  corporate  setting   is  a  challenge  for  future  projects.   Stefan  Kremer,  2005   Term  Mining  and  Terminology  Management  in  a  Corporate  Setting  Perspective  
  21. 21. Thank  you   Term  Mining  and  Terminology  Management  in  a  Corporate  Setting  Perspective  

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