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Who's been naughty and who's been nice? 5 December 2018

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Who's been naughty and who's been nice? 5 December 2018

  1. 1. Welcome and GTI update Simon Rogers Director, GTI
  2. 2. 2018 dates 14 March 24 May 25 September 5 December
  3. 3. We want to hear from you via twitter #BNews18
  4. 4. Todays agenda Welcome and GTI update Simon Rogers, Director, GTI The economic update – a review of 2018 and look forward to 2019 Declan Curry, Broadcaster, Business and Economics Journalist The employer view Stephen Isherwood, CEO, Institute of Student Employers and Kath Ennis, Regional Head Graduate Recruitment, Deutsche Bank AG Is being good, good business? Mike Hanbidge, Senior Consultant, Blackbridge Communications Three gifts for Christmas The Reverend Richard Coles, Cleric, Broadcaster & former Communard
  5. 5. TARGETconnect is being used by more and more universities 75 and growing
  6. 6. Promoting for your apprentice or school leaver programme. Careers Packs distributed to schools for National Careers Week, March 2019.
  7. 7. Facts and figures
  8. 8. Update on some live projects
  9. 9. Our partnerships A case study: The student experience and wellbeing at university for LGBT+ people Objectives: To explore the student experience, university support services and employability from the perspective of LGBT+ students. To understand issues uniquely faced by LGBT+ students and recent graduates to identify ways that universities and employers could adapt to create a more inclusive environment. Sample: 3,000 current UK undergrads and graduates ‘in work’ 100+ HEPs ~1,500 identifying as LGBT+
  10. 10. Our partnerships Themed projects Students: Value for Money The OfS partnered with 31 SU’s to understand whether students feel they are receiving value for money from their HE experience – and if not, why not and what needs to change. Sample: 6,000 UG and graduates from 133 HEPs, c.400 year 12 & 13 school students Students: Living & Lifestyle 26 UK Students’ Unions came together to learn more about a number of student living and lifestyle issues including accommodation, wellbeing, and travel Sample: 8,000 undergraduates from 124 HEPs
  11. 11. Our partnerships Themed project:  Wellbeing, employee experience & personal values Objectives: 10x Psychology are pioneering a new approach to workplace psychology. Going beyond core psychometrics (eg: ability and personality) to encompass areas including wellbeing, the employee experience and values. Trendence have investigated the links between work experience, satisfaction, relationships, financial security and wellbeing in this brand new study to help 10x inform their approach. Sample: • 1,928 recent graduates (at different stages of employment) • 120 HEPs
  12. 12. Thank you Simon Rogers Director, GTI
  13. 13. The Economic Update Declan Curry Broadcaster, Business and Economics Journalist
  14. 14. Thank you Declan Curry Broadcaster, Business and Economics Journalist
  15. 15. The employer view Stephen Isherwood, CEO, Institute of Student Employers Kath Ennis, Regional Head Graduate Recruitment, Deutsche Bank AG
  16. 16. #PositiveImpact
  17. 17. Thank you Stephen Isherwood, CEO, Institute of Student Employers
  18. 18. Is being good, good business? Mike Hanbidge Senior Consultant, Blackbridge Communications
  19. 19. Today’s session • Survey with 1,523 respondents • 96 universities over all year groups • Do undergraduates care about ethics? • Should we be worried about it in recruitment? • What are the five things that you need to know that will make your Christmas?
  20. 20. Point 1: Students care
  21. 21. Point 1: Students care “Before it was this glorious, magical place to work… Now just because it does what you want doesn’t mean it’s doing good.” Computer science student “Surprisingly, a lot my friends now say they don’t really want to work for Facebook [due to] privacy stuff, fake news, personal data, all of it.” Computer science student “I don’t believe in the product because, with Facebook, the baseline of everything they do is a desire to show people more ads.” Engineering student
  22. 22. And they really mean it
  23. 23. Point 2: Defining ethics
  24. 24. Point 2: The “Labraphant”
  25. 25. Point 2: The triggers “Charity” “Tax” “Carbon footprint” “Gender pay gap” “Automation” “Zero-hour contracts” “Pay transparency” “Politics” “Board member indiscretions” Causes a stir Not a ripple “Dividends” “Headcount” “Brexit”
  26. 26. Point 2: Long memories “Deepwater Horizon” “Oil spill (if I recall correctly)” “Not dealing with Russian bots creating false news” “We all know they are up to something that never benefits our welfare” “The private data scandal involving President Trump ” “Cambridge Analytica” “Tax evasion” “2008 housing crash. They knew what was happening and decided to make more money off it”
  27. 27. Point 3:
  28. 28. Point 3: Death and Eastenders
  29. 29. Point 3: Ethics affect recruitment
  30. 30. PAM: P is for ‘Perceptions’ 49% hurts CV 38% less training 50% better work 31% less money 72% helps CV 54% more training
  31. 31. PAM: A is for ‘Actions’
  32. 32. PAM: M is for ‘Morality premium’ aka money! • 41% people expect more money • Meaning £5,650 extra per person • £500,000 extra salary costs per 100 graduate hires
  33. 33. Point 4: Reputation not a campaign
  34. 34. Point 4: The LIST Rank Employer % 1 Facebook 70.1% 2 Amazon 55.7% 3 McDonald's 41.4% 4 BP 30.4% 5 Google 27.8% 6 Nestlé 25.4% 7 Oxfam 16.8% 8 British Airways 16.7% 9 Barclays 12.2% 10 Boots 9.8% 11 Unilever 9.7% 12 Network Rail 8.0% 13 Goldman Sachs 7.8% 14 Lidl 7.1% 15 BAE Systems 6.6% 16 HSBC Bank plc 6.3% 17 Bank of America Merrill Lynch 5.9% 18 MI5, MI6 and GCHQ 5.9% 19 J.P. Morgan 5.6% 20 Microsoft 4.1%
  35. 35. Point 5: Ethics can be a key part of your story
  36. 36. Point 5: Ethics can be a key part of your story Authenticity Point of difference Culture
  37. 37. New Year’s to do list • Make people aware that ethics is important • Make a plan (get close to PR, Marketing) • Be prepared (have an answer for candidates and make it relevant) • Re-examine how you communicate your values • Build advocacy internally
  38. 38. Thank you Mike Hanbidge Senior Consultant, Blackbridge Communications
  39. 39. Three gifts for Christmas The Reverend Richard Coles, Cleric, Broadcaster & former Communard
  40. 40. Thank you The Reverend Richard Coles, Cleric, Broadcaster & former Communard
  41. 41. 2019 dates Available in the New Year

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