AGENDA  FOR  TODAY                                                                  ...
targetjobs.co.uk  •  Visits  to  TARGETjobs  are  consistently     up  80%  YOY.  
targetjobs.co.uk  •  Organic  traffic  to  TARGETjobs  has     gone  up  114%  YOY  as  we  conBnue     to  improve  our  se...
targetjobs.co.uk  •  Traffic  from  TARGETjobs  to  client     vacancies  is  up  60%  YOY.  Employer     Insights  are  the...
targetjobs.co.uk  •  Our  new  responsive  design  means     targetjobs.co.uk  is  easily  accessible     on  tablet  and ...
The  database  •  The  TARGETjobs  database  post     yearly  cleanse  currently  stands  at     650,000.  Focused  markeB...
The  database  •  Over  the  next  12  weeks  we  are     abending  96  fresher’s  fairs  and     careers  fairs  across  ...
The  database  •  We  have  also  just  launched  our  first     Brand  Manager  programme  which     sees  18  dedicated  ...
CommunicaJon  •  Open  rates  of  our  emails  have     improved  by  10%  YOY  through     improvements  into  deliverabi...
CommunicaJon  •  Our  social  media  following  currently     stands  at  over  14,000,  60%  increase     YOY.  Our  sect...
CommunicaJon  •  The  Employer  Insights  app  has  been     downloaded  over  500  Bmes  and     gained  posiBve  reviews...
On  campus  •  Over  the  next  three  weeks  over     450,000  individual  copies  of  our     hard  copy  Btles  will  b...
On  campus  •  Sector  and  gender  specific  events     from  TARGETjobs  Events  will  deliver     high  value,  acBve  j...
• NEW!  Campus  event  invites  for  Autumn  2012  • Personalised  e  mails  to  students  interested  in  career  sectors...
•   Timely  reminders  • Bespoke  messages  to  campus  specific  students  • Deadline  focused  • Urgent  acBon  required!...
• Build  a  relaBonship  with  target  group  students  and  make  sure  they  abend  your  campus  events.  • Our  capaci...
UK  economy:  GDP  growth  Annual % change            6%            4%            2%            0%           -2%          ...
UK  economy:  recruitment  cycle  Annual % change          6%                                   GDP                       ...
UK  Economy:    GDP  &  Recessions                                    GDP  Index1021009896                                ...
World  economy:  oil  prices  $ per barrel    130    120    110    100     90     80     70     60     50     40     30   ...
UK  economy:  share  prices  FTSE 100     7,000     6,500     6,000     5,500     5,000     4,500     4,000     3,500
UK  Economy:  Retail  sales         Annual % change 10% 8% 6% 4% 2% 0% -2% -4% -6%
UK  economy:  house  prices  Annual % change        30%        25%        20%        15%        10%         5%         0% ...
UK  economy:  consumer  confidence  Balance       10           5           0        -5       -10       -15       -20       ...
UK  economy:  unemployment  % of workforce     9.0     8.5     8.0     7.5     7.0     6.5     6.0     5.5     5.0     4.5...
UK  economy:  job  vacancies   000s    750    700    650    600    550    500    450    400
UK  economy:  cost  of  labour  
UK  economy:  job  vacancies  by  sector  Annual  %  change  May-­‐July  2012                 Construction                ...
UK  economy:  new  graduate  unemployment  % of graduate workforce, 0-2 years   30   25   20   15   10    5    0
Future  prospects:  GDP  forecasts    3.5%  3.0%  2.5%  2.0%  1.5%  1.0%  0.5%  0.0%                                      ...
Profile  of  Freshers’  Intake                       Number of Acceptances to UK Universities550,000500,000450,000400,00035...
Profile  of  Freshers’  Intake    
Profile  of  Freshers’  Intake    
Have  you  increased,  or  are  you  planning  to  increase  your  markeJng  acJviJes  to  pre-­‐university  students  in ...
If  yes,  what  types  of  acJviJes  are  you  using?                71%                                        57%       ...
Have  you  increased,  or  are  you  planning  to  increase  your  markeJng  acJviJes  to  1st  year  university  students...
If  yes,  what  types  of  acJviJes  are  you  using?                81%                        55%                       ...
If  you  have  or  are  planning  to  increase  your  markeJng  acJviJes  at  an  earlier  stage,  what’s  the  main  reas...
How  much  of  your  budget  is  allocated  to    pre-­‐university  and  1st  year  engagement/markeJng  acJviJes?        ...
Do  you  offer  any  structured  work  experience  opportuniJes,  or  do  you  have  plans  to  do  so  for  pre-­‐universi...
Do  you  offer  any  structured  work  experience  opportuniJes,  or  do  you  have  plans  to  do  so  for  1st  year  stu...
Do  you  have  concerns  about  early  engagement?             Risk  that  we  might  miss  out  on  talented            g...
…In  summary      •  There  is  an  increased  level  of  engagement  with  both                    pre-­‐university  and ...
A  Bit  Boring  
Quite  interesBng  
Definitely  NOT  boring  
PotenBally  boring  
Slightly  disturbing  
Ridiculous  
Shameless  plug  
Celebs  =  not  boring  
Preaching  =  DEFINITELY  boring  
Trendy  Vicar  Syndrome  
Almost  ANYTHING  can  be  fun  
Slightly  less  boring  now  
Born  in  1994  
What  can  we  tell  from  90210?  
“Anything invented before your fifteenth birthday is the order ofnature. Thats how it should be. Anything invented betweeny...
The  fresher  of  2012  •    1994  –  Netscape,  Yahoo!  and  a  28.8  modem  costs  £400  •    Age  1  –  Amazon  and  eB...
You’ve  got  at  least  three  years  to  make  your  decision  
OpportuniBes  1.    Gain  compeBBve  advantage  2.    More  Bme  to  educate  your  audience  3.    Influence  student  dec...
Risks  1.    Dilute  markeBng  budget  2.    Overstretch  resources  3.    Damage  to  employer  reputaBon  4.    Create  ...
When  you  don’t  need  something  just  yet…    But  you  do  know  that  you’re  going  to.    
Why  does  it  work?  
Final  thoughts  •  It’s  how  you  use  the  channel  that  mabers    •  Give  them  something  that’s  useful  right  no...
TARGETjobs Breakfast News – Sept 2012
TARGETjobs Breakfast News – Sept 2012
TARGETjobs Breakfast News – Sept 2012
TARGETjobs Breakfast News – Sept 2012
TARGETjobs Breakfast News – Sept 2012
TARGETjobs Breakfast News – Sept 2012
TARGETjobs Breakfast News – Sept 2012
TARGETjobs Breakfast News – Sept 2012
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TARGETjobs Breakfast News – Sept 2012

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  • Actualizado 9/5
  • TARGETjobs Breakfast News – Sept 2012

    1. 1.   AGENDA  FOR  TODAY     Welcome  –  Simon  Rogers   The  economic  forecast  –  Bryan  Finn,  Business  Economics  Ltd.   A  comprehensive  analysis  of  the  macro  economic  factors     currently  affecBng  graduate  recruitment.     Engaging  earlier….  –  Carl  Gilleard,  CEO,  AGR   Does  the  old  adage  about  early  birds  catching  worms  apply  to  graduate  recruitment?  In  a  bespoke    survey  for  Breakfast  News,  Carl  has  asked  AGR  members  quesBons  around  early  engagement  with  students;  both   pre-­‐university  and  in  their  first  year  to  find  out  what  is  happening  and  why.     How  not  to  be  boring!  –  Sam  Delaney,  author,  journalist,     broadcaster  &  the  former  editor  of  Heat  Magazine   Sam  takes  subjects  that  young  people  might  find  boring  and  makes  them  sound  interesBng!       Fresher  Thinking  –  April  Bryce,  CreaBve  Director,  work   &  Tristan  Moakes,  Digital  CreaBve  Director,  work   Tristan  and  April  will  talk  about  the  unique  mindsets  of  first-­‐year  students,  what  makes     this  audience  different,  and  how  best  to  market  careers  to  them.  
    2. 2. targetjobs.co.uk  •  Visits  to  TARGETjobs  are  consistently   up  80%  YOY.  
    3. 3. targetjobs.co.uk  •  Organic  traffic  to  TARGETjobs  has   gone  up  114%  YOY  as  we  conBnue   to  improve  our  search  rankings  for   all  key  terms.  This  is  complimented   by  expertly  run  paid  search   campaigns  to  ensure  high  volumes   of  traffic     to  vacancies.  
    4. 4. targetjobs.co.uk  •  Traffic  from  TARGETjobs  to  client   vacancies  is  up  60%  YOY.  Employer   Insights  are  the  second  biggest   traffic  driver  to  vacancies,  first   being  a  recruiter  email.  
    5. 5. targetjobs.co.uk  •  Our  new  responsive  design  means   targetjobs.co.uk  is  easily  accessible   on  tablet  and  mobile.  
    6. 6. The  database  •  The  TARGETjobs  database  post   yearly  cleanse  currently  stands  at   650,000.  Focused  markeBng  at  the   top  universiBes  means  we  have  over   50%  of  students  at  the  top  30   universiBes  registered  to   TARGETjobs,  this  will  increase  to   60%  by  the  end  of  this  academic   year.  
    7. 7. The  database  •  Over  the  next  12  weeks  we  are   abending  96  fresher’s  fairs  and   careers  fairs  across  the  top  30   universiBes.  Through  autumn   events  alone  we  expect  to  register   over  45,000  students  across  all  year   groups  to  the  TARGETjobs  database.  
    8. 8. The  database  •  We  have  also  just  launched  our  first   Brand  Manager  programme  which   sees  18  dedicated  students  promote   TARGETjobs  on  their  campus  and   through  social  media.  
    9. 9. CommunicaJon  •  Open  rates  of  our  emails  have   improved  by  10%  YOY  through   improvements  into  deliverability,   design  and  content.  
    10. 10. CommunicaJon  •  Our  social  media  following  currently   stands  at  over  14,000,  60%  increase   YOY.  Our  sector  twiber  feeds   launched  this  summer  already  have   a  following  of  2,200  before  any   autumn  promoBon.  Also  this   autumn  we  are  running  a  NYC   compeBBon  on  Facebook  to   increase  page  likes.  We  expect  to   see  our  social  media  following  to   increase  to  20,000  by  the  end  of  the   year.  
    11. 11. CommunicaJon  •  The  Employer  Insights  app  has  been   downloaded  over  500  Bmes  and   gained  posiBve  reviews  in  its  first   year.  
    12. 12. On  campus  •  Over  the  next  three  weeks  over   450,000  individual  copies  of  our   hard  copy  Btles  will  be  distributed   to  the  UK’s  top  campuses.  
    13. 13. On  campus  •  Sector  and  gender  specific  events   from  TARGETjobs  Events  will  deliver   high  value,  acBve  job  seekers  to  the   TARGETjobs  database.  
    14. 14. • NEW!  Campus  event  invites  for  Autumn  2012  • Personalised  e  mails  to  students  interested  in  career  sectors  inviBng  them  to  recruiter  events  • Improve  awareness  /  abendance  at  individual  campuses      
    15. 15. •   Timely  reminders  • Bespoke  messages  to  campus  specific  students  • Deadline  focused  • Urgent  acBon  required!    
    16. 16. • Build  a  relaBonship  with  target  group  students  and  make  sure  they  abend  your  campus  events.  • Our  capacity  to  send  these  out  is  limited!  
    17. 17. UK  economy:  GDP  growth  Annual % change 6% 4% 2% 0% -2% -4% -6%
    18. 18. UK  economy:  recruitment  cycle  Annual % change 6% GDP 20% Recruit 4% 10% 0% 2% -10% 0% -20% -30% -2% -40% -4% -50% -6% -60%
    19. 19. UK  Economy:    GDP  &  Recessions   GDP  Index1021009896 1980s 1990s94 Current929088 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
    20. 20. World  economy:  oil  prices  $ per barrel 130 120 110 100 90 80 70 60 50 40 30 20 10 0
    21. 21. UK  economy:  share  prices  FTSE 100 7,000 6,500 6,000 5,500 5,000 4,500 4,000 3,500
    22. 22. UK  Economy:  Retail  sales   Annual % change 10% 8% 6% 4% 2% 0% -2% -4% -6%
    23. 23. UK  economy:  house  prices  Annual % change 30% 25% 20% 15% 10% 5% 0% -5% -10% -15% -20% -25%
    24. 24. UK  economy:  consumer  confidence  Balance 10 5 0 -5 -10 -15 -20 -25 -30 -35 -40
    25. 25. UK  economy:  unemployment  % of workforce 9.0 8.5 8.0 7.5 7.0 6.5 6.0 5.5 5.0 4.5 4.0
    26. 26. UK  economy:  job  vacancies   000s 750 700 650 600 550 500 450 400
    27. 27. UK  economy:  cost  of  labour  
    28. 28. UK  economy:  job  vacancies  by  sector  Annual  %  change  May-­‐July  2012   Construction Education Health  &  social  Services Public  admin Retail&Dist Hospitality Administration Professional Transport Man Entertainment Info  &  Comms Financial -­‐30% -­‐20% -­‐10% 0% 10% 20% 30% 40%
    29. 29. UK  economy:  new  graduate  unemployment  % of graduate workforce, 0-2 years 30 25 20 15 10 5 0
    30. 30. Future  prospects:  GDP  forecasts   3.5% 3.0% 2.5% 2.0% 1.5% 1.0% 0.5% 0.0% 2012 -0.5% 2013 -1.0% -1.5% -2.0%
    31. 31. Profile  of  Freshers’  Intake     Number of Acceptances to UK Universities550,000500,000450,000400,000350,000300,000 2006 2007 2008 2009 2010 2011 2012
    32. 32. Profile  of  Freshers’  Intake    
    33. 33. Profile  of  Freshers’  Intake    
    34. 34. Have  you  increased,  or  are  you  planning  to  increase  your  markeJng  acJviJes  to  pre-­‐university  students  in  the  past  two  years?   No     Yes 46%   54%
    35. 35. If  yes,  what  types  of  acJviJes  are  you  using?   71%   57%   47%   40%   26%   11%   3%   3%   3%   3%   3%   3%   3%  
    36. 36. Have  you  increased,  or  are  you  planning  to  increase  your  markeJng  acJviJes  to  1st  year  university  students?   Yes     No   48%     52%  
    37. 37. If  yes,  what  types  of  acJviJes  are  you  using?   81%   55%   45%   19%   3%   3%   3%   3%  
    38. 38. If  you  have  or  are  planning  to  increase  your  markeJng  acJviJes  at  an  earlier  stage,  what’s  the  main  reason?   It  should  be  less  crowded   4%   To  help  student  with  their  career  decisions   4%   Reducing  the  level  of  NEETS  in  local   4%   communiBes.   To  abract  a  greater  diversity  of  applicants   4%   Building  a  talent  pipeline  earlier  than  University   27%   Early  idenBficaBon  of  top  talent   19%   Raise  brand  awareness  earlier  on   38%  
    39. 39. How  much  of  your  budget  is  allocated  to    pre-­‐university  and  1st  year  engagement/markeJng  acJviJes?   25  –  50%  of  budget   6%   50  –  75%  of  budget     More  than  75%  of  budget   0%   0%   0  –  25%  of  budget   94%  
    40. 40. Do  you  offer  any  structured  work  experience  opportuniJes,  or  do  you  have  plans  to  do  so  for  pre-­‐university  students?   Yes     54%   No     46%  
    41. 41. Do  you  offer  any  structured  work  experience  opportuniJes,  or  do  you  have  plans  to  do  so  for  1st  year  students?   Yes     57%   No     43%  
    42. 42. Do  you  have  concerns  about  early  engagement?   Risk  that  we  might  miss  out  on  talented   graduates  who  defer  their  career  decision   24%   Concerns  about  the  lack  of  career  focus  of   33%   younger  students   Unhelpful/resistant  insBtuBons   3%   DifficulBes  in  making  contact  with  target   30%   audience  and  building  relaBonships   Other  resource  constraints   75%  
    43. 43. …In  summary   •  There  is  an  increased  level  of  engagement  with  both                pre-­‐university  and  1st  year  students   •  Employers  are  using  a  range  of  acBviBes  to  engage,  however  these  tend   to  be  mainly  tradiBonal,  largely  an  extension  what  they  are  already   doing   •  There  is  no  real  focus  on  doing  things  ‘for  the  common  good’     •  The  main  obstacle  to  early  engagement  is  a  lack  of  resources,  although   there  is  a  prevailing  concern  about  the  lack  of  career  focus  amongst   younger  students        
    44. 44. A  Bit  Boring  
    45. 45. Quite  interesBng  
    46. 46. Definitely  NOT  boring  
    47. 47. PotenBally  boring  
    48. 48. Slightly  disturbing  
    49. 49. Ridiculous  
    50. 50. Shameless  plug  
    51. 51. Celebs  =  not  boring  
    52. 52. Preaching  =  DEFINITELY  boring  
    53. 53. Trendy  Vicar  Syndrome  
    54. 54. Almost  ANYTHING  can  be  fun  
    55. 55. Slightly  less  boring  now  
    56. 56. Born  in  1994  
    57. 57. What  can  we  tell  from  90210?  
    58. 58. “Anything invented before your fifteenth birthday is the order ofnature. Thats how it should be. Anything invented betweenyour 15th and 35th birthday is new and exciting, and you mightget a career there. Anything invented after that day, however, isagainst nature and should be prohibited.” Douglas Adams
    59. 59. The  fresher  of  2012  •  1994  –  Netscape,  Yahoo!  and  a  28.8  modem  costs  £400  •  Age  1  –  Amazon  and  eBay  •  Age  3  –  First  “Web  log”    •  Age  5  –  Napster  •  Age  7  –  Wikipedia    •  Age  10  –  Facebook    •  Age  11  –  YouTube  launched  •  Age  13  –  First  iPhone  goes  on  sale  •  Age  16  –  iPad    
    60. 60. You’ve  got  at  least  three  years  to  make  your  decision  
    61. 61. OpportuniBes  1.  Gain  compeBBve  advantage  2.  More  Bme  to  educate  your  audience  3.  Influence  student  decisions  in  later  years  4.  A  chance  to  be  more  adventurous  and  test  new   ideas  
    62. 62. Risks  1.  Dilute  markeBng  budget  2.  Overstretch  resources  3.  Damage  to  employer  reputaBon  4.  Create  a  pipeline  skewed  to  early-­‐movers  
    63. 63. When  you  don’t  need  something  just  yet…    But  you  do  know  that  you’re  going  to.    
    64. 64. Why  does  it  work?  
    65. 65. Final  thoughts  •  It’s  how  you  use  the  channel  that  mabers    •  Give  them  something  that’s  useful  right  now    •  Keep  the  conversaBon  going  

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