Quaglino’s
Wednesday 7 May 2014
Swimming the channels
Director, GTI Media
Simon Rogers
Breakfast News in 2014
Today – Channel strategies
26 June – Messaging strategies
11 September – Sourcing and selection
27 ...
Agenda
Welcome – Simon Rogers
The economic forecast
Gemma Godfrey, Head of Investment Strategy,
TV Broadcaster, Quantum Ph...
• Web targetjobs.co.uk consistently over 1 million visits a month, unique 360
employer hubs including Inside Buzz profiles...
• The UK’s first quarterly graduate
confidence index
• Measures students’ confidence in
gaining graduate employment after
...
76
February 2014
74.7
May 2014
#MrToast
We want to hear from you
via twitter
Gemma Godfrey,
Head of Investment Strategy, TV
Broadcaster, Quantum Physicist
The Economic Forecast
Sweet Gets Sweeter
• Growth growing
• For the do-ers and savers
• Optimistic outlook.. for the next generation
Growth growing..
For the Do-ers and Savers..
For the Do-ers and Savers..
For the Do-ers and Savers..
Not yet doing enough..
Not yet doing enough..
Optimistic outlook..
Optimistic outlook..
Hard-Landing?..
Next generation..
Sweet Gets Sweeter
• Growth growing
• For the do-ers and savers
• Optimistic outlook.. for the next generation
APPENDIX
Benefit from both sides of the coin..
Stephen Isherwood, CEO,
Association of Graduate
Recruiters
Channelling your
investment
'Dumb down your
CV or bosses will
think you are too
qualified‘
Daily Mail Oct 2013
83 applicants per vacancy?
Graduated with a 1st or 2:1 240,000 (HESA)
24% have AAB+ 57,600 (UCAS)
Minus 14% going to furth...
Attract Screen Select Hire
£19m
What channel?
What channel?
Consulting vs Retail
£1,697 per hire vs £1,436 per hire
26-50 hires vs 500+ hires
£2,400 per hire vs £412 per hire
“I know half my advertising dollars
are wasted, I just don’t know which
half”
John Wanamaker
Anna Steele,
Head of Media, Work
Seeing through the
crowded market
The Big Question…
So What’s The Magic Formula?
There isn’t one. But consider:
• User Value
• Editorial Content
• Impact/Frequency
• Unique O...
‘A marketing channel is a social
system in which organisations and
individuals are linked by a common
goal, usually the pr...
'Swimming the Channels' TARGETjobs Breakfast News 7 May 2014
'Swimming the Channels' TARGETjobs Breakfast News 7 May 2014
'Swimming the Channels' TARGETjobs Breakfast News 7 May 2014
'Swimming the Channels' TARGETjobs Breakfast News 7 May 2014
'Swimming the Channels' TARGETjobs Breakfast News 7 May 2014
'Swimming the Channels' TARGETjobs Breakfast News 7 May 2014
'Swimming the Channels' TARGETjobs Breakfast News 7 May 2014
'Swimming the Channels' TARGETjobs Breakfast News 7 May 2014
'Swimming the Channels' TARGETjobs Breakfast News 7 May 2014
'Swimming the Channels' TARGETjobs Breakfast News 7 May 2014
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'Swimming the Channels' TARGETjobs Breakfast News 7 May 2014

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'Swimming the Channels' TARGETjobs Breakfast News 7 May 2014

  1. 1. Quaglino’s Wednesday 7 May 2014 Swimming the channels
  2. 2. Director, GTI Media Simon Rogers
  3. 3. Breakfast News in 2014 Today – Channel strategies 26 June – Messaging strategies 11 September – Sourcing and selection 27 November – Onboarding and retention
  4. 4. Agenda Welcome – Simon Rogers The economic forecast Gemma Godfrey, Head of Investment Strategy, TV Broadcaster, Quantum Physicist Channelling your investment Stephen Isherwood, CEO, Association of Graduate Recruiters Seeing through the crowded market Anna Steele, Head of Media, Work Meet the Bulldog – building a challenger brand in a competitive market Simon Duffy, co-founder, Bulldog
  5. 5. • Web targetjobs.co.uk consistently over 1 million visits a month, unique 360 employer hubs including Inside Buzz profiles, new for 2014 • Print TARGETjobs sector guides – 500,000 copies distributed across UK campuses including TARGETjobs Work Experience, the complete How to get hired guide for those looking for internships and placements • Rankings The Guardian UK 300 – voted for by over 27,000 students and over 100,000 copies distributed on campus directly and through careers services • Social media We engage with over 87,000 students and recent graduates through our social media platforms • Face to face events TARGETjobs Events – niche sector events offering unique engagement opportunities including IT’s not just for the boys, Engineer your future, City law for ethnic minorities • Competitions Undergraduate of the Year – 5 years of sourcing and celebrating the very best undergraduates in the UK • Direct search Brightest Minds – specific candidate searches to meet your unique needs including hard to reach specialisms
  6. 6. • The UK’s first quarterly graduate confidence index • Measures students’ confidence in gaining graduate employment after graduation • Results by gender, degree, location, career sector and university • Updated at each Breakfast News events to show trends and inform the market
  7. 7. 76 February 2014 74.7 May 2014
  8. 8. #MrToast We want to hear from you via twitter
  9. 9. Gemma Godfrey, Head of Investment Strategy, TV Broadcaster, Quantum Physicist The Economic Forecast
  10. 10. Sweet Gets Sweeter • Growth growing • For the do-ers and savers • Optimistic outlook.. for the next generation
  11. 11. Growth growing..
  12. 12. For the Do-ers and Savers..
  13. 13. For the Do-ers and Savers..
  14. 14. For the Do-ers and Savers..
  15. 15. Not yet doing enough..
  16. 16. Not yet doing enough..
  17. 17. Optimistic outlook..
  18. 18. Optimistic outlook..
  19. 19. Hard-Landing?..
  20. 20. Next generation..
  21. 21. Sweet Gets Sweeter • Growth growing • For the do-ers and savers • Optimistic outlook.. for the next generation
  22. 22. APPENDIX
  23. 23. Benefit from both sides of the coin..
  24. 24. Stephen Isherwood, CEO, Association of Graduate Recruiters Channelling your investment
  25. 25. 'Dumb down your CV or bosses will think you are too qualified‘ Daily Mail Oct 2013
  26. 26. 83 applicants per vacancy? Graduated with a 1st or 2:1 240,000 (HESA) 24% have AAB+ 57,600 (UCAS) Minus 14% going to further study 49,600 (DLHE) 10% want professional services 4,900 (Trendence) Professional services vacancies 5,300 (AGR) Shortfall 500
  27. 27. Attract Screen Select Hire £19m
  28. 28. What channel?
  29. 29. What channel?
  30. 30. Consulting vs Retail £1,697 per hire vs £1,436 per hire
  31. 31. 26-50 hires vs 500+ hires £2,400 per hire vs £412 per hire
  32. 32. “I know half my advertising dollars are wasted, I just don’t know which half” John Wanamaker
  33. 33. Anna Steele, Head of Media, Work Seeing through the crowded market
  34. 34. The Big Question…
  35. 35. So What’s The Magic Formula? There isn’t one. But consider: • User Value • Editorial Content • Impact/Frequency • Unique Opportunities
  36. 36. ‘A marketing channel is a social system in which organisations and individuals are linked by a common goal, usually the profitable and efficient distribution of goods or services.’ Or in our case the successful recruitment of high calibre graduate and young talent. (Dibb, Simkin, Pride & Ferrell; Marketing Concepts and Strategies, 2006)

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