Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

GTI Breakfast News 14 March - '10 years of inspiring early talent professionals'

304 views

Published on

GTI Breakfast News 14 March - '10 years of inspiring early talent professionals'

Published in: Recruiting & HR
  • Be the first to comment

GTI Breakfast News 14 March - '10 years of inspiring early talent professionals'

  1. 1. Welcome and GTI update Simon Rogers Director, GTI
  2. 2. 2018 dates 14 March 24 May 27 September 5 December
  3. 3. We want to hear from you via twitter #BNews18
  4. 4. Todays agenda Welcome and GTI update Simon Rogers, Director, GTI The economic update Declan Curry, Broadcaster, Business and Economics Journalist Social mobility – employer perspectives Samuel Gordon, Research Analyst,Institute of Student Employers (ISE) Reaching the unreachable Andrew Baird, Director of Consulting,Blackbridge Communications Redressing the balance Rt Hon. David Lammy MP, Member of Parliament for Tottenham since 2000, former Minister of State for Innovation, Universities & Skills
  5. 5. Activity We engaged with (sent emails to) 590,000 students during February 2018 via email – including 134,102 final year students
  6. 6. Collecting more data than ever Diversity Ethnicity Country of origin Sexual orientation Disability Social mobility factor Education University Course including course name Graduation year Mode of study A-levels UCAS points School or college Work experience Sector Organisation Job title and position type Start date and duration Career preferences Sector Company size Location Salary expectations Other Extra curricular activities IT skills Strengths Languages spoken Driving licence Current and intended location
  7. 7. Proof SMART emails really do work This shows they both get similar number of opens but because SMART is more timely, it gets lots more clicks. Open Rate Increase: +59.36% Click Rate Increase: +107.43% So if you sent exactly the same number of emails, SMART would deliver twice as many clicks. -29.66% +12.09% +45.70%
  8. 8. Just delivered to schools last week during National Careers Week
  9. 9. The story so far 0 50000 100000 150000 200000 250000 Sep-15 Oct-15 Nov-15 Dec-15 Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 Jan-18 Sessions Pageviews
  10. 10. 95,000 students registered 49 school leaver events attended 60,893 jobs applications 7,000,000 emails sent 2017 email clicks triple 2016 299 advice articles published 25% market share of the school leaver careers site market
  11. 11. 2018 development Objective – Increase the reach and engagement of our school leaver products in order to deliver results for our clients + = • Tools and resources for teachers • Products for parents • High profile Clearing opportunities • Employer event and open day promotion
  12. 12. Thank you Simon Rogers Director, GTI
  13. 13. The Economic Update Declan Curry Broadcaster, Business and Economics Journalist
  14. 14. Thank you Declan Curry Broadcaster, Business and Economics Journalist
  15. 15. trendence Research David Palmer
  16. 16. The trendence Graduate Study 2018 73,517 students took part 127 universities surveyed Data collected on 400+ employers Detailed social diversity data
  17. 17. How can we usefully measure social profile?
  18. 18. How does social profile influence students’ career decisions?
  19. 19. Social profile and subject of study
  20. 20. Social profile and expected earning power Higher Socio- Economic: £27,616 Lower Socio- Economic: £24,108 £3,500 gap
  21. 21. Social profile and university type
  22. 22. Social profile and type of company
  23. 23. Social profile and specific company 1 Google 1 Google 2 J.P. Morgan 2 NHS Graduate Schemes 3 Goldman Sachs 3 MI6 - Secret Intelligence Service 4 PwC 4 Channel 4 Television 5 MI6 - Secret Intelligence Service 5 MI5 - The Security Service 6 Amazon 6 Civil Service Fast Stream 7 Deloitte 7 Local Government - (NGDP) 8 Civil Service Fast Stream 8 Teach First 9 Unilever 9 Amazon 10 L'Oréal 10 Jaguar Land Rover Lower Socio-Economic:Higher Socio-Economic:
  24. 24. Social profile and relocation Lower Socio- Economic: 36% Higher Socio- Economic: 59% What percentage of students want to move to London?
  25. 25. ‘I feel like my career options are determined by my social background’ Lower Socio-Economic: Higher Socio-Economic:
  26. 26. Social profile influences… Location Application Relocation
  27. 27. Social mobility – employer perspectives Samuel Gordon Research Analyst, Institute of Student Employers (ISE)
  28. 28. Overview Benchmarks and actionsMarket context
  29. 29. Employers offer many opportunities 20,614 11,016 2,5756,833 Graduates Apprentices Interns 570 Source: ISE Annual Survey 2017
  30. 30. 2018 brings competition and change -16% 3% 5% 7% 9% 9% 13% 13% 18% 22% 11% Retail Accountancy or professional services Banking or financial services Built Environment Engineering or industrial Law Energy, water or utilities Digital Public Overall predicted growth in graduate jobs FMCG Source: ISE Student Recruitment Pulse Survey 2017
  31. 31. Diversity is on employer minds Top expected challenges in 2018 Change 1. Improving diversity +5 2. Budget constraints +4 3. Managing candidate experience/expectations equal 4. Managing organisational response to Levy +5 5. Responding to competition +3 6. Finding candidates with required STEM/tech skills +1 7. Attracting candidates -3 8. Responding to Brexit -7 9. Reneges -1 Source: ISE Annual Survey 2017
  32. 32. How they choose universities to visit 23% 24% 28% 35% 40% 61% 63% 66% University ranking in league table Part of Russell Group Degree subject ranking in league table Performance of previous intern recruits Diversity of student population Performance of previous graduate recruits Historical links Geographical location e.g. close to offices Source: ISE Annual Survey 2017
  33. 33. Social mobility is on the radar 12% 19% 36% 42% 60% 34% 40% 31% 32% 23% 24% 23% 17% 12% 8% 29% 19% 16% 13% 8% Sexual orientation Disability Social mobility Ethnicity Gender High priority Medium priority Low priority No priority Source: AGR Diversity & Inclusion Survey 2016. Priority of different forms of diversity within organisations.
  34. 34. More employers are tracking this 13% 16% 24% 26% 29% 2012 2013 2014 2015 2017 10% 21% 24% 24% Parental occupation Received free school meals State schooling First-generation graduate Source: ISE Annual Survey 2017 and previous AGR Surveys.
  35. 35. Review the benchmarks you could use Sources: 1. Trendence Graduate Study 2017 based on over 62,000 students. 2. HESA Student Record 2015/16 based on 742,730 students. 3. Department of Business, Innovation and Skills “Free school meals: pupil progression to higher education” 2015. 4. Note: unknown for 28% of the student population. Metric Category indicating low socio-economic status Estimated share of students in this category First-generation graduate The candidate’s parents did not go to university 50%1 Schooling The candidate’s secondary school was government-funded rather than privately funded 91%2 Free school meals The candidate was eligible for free school meals at age 15 due to their parent/guardian being in receipt of specific benefits 8%3 Parental occupation The candidate’s highest-earning parent/guardian undertakes routine work, semi-routine work or is long-term unemployed 22%2,4
  36. 36. Be aware: targets may need to change Source: “Pupils, Schools and their Characteristics”, Department for Education, June 2017
  37. 37. Compare who gets through selection 83% 64% 68% 70% 3% 7% 5% 14% 14% 17% 28% 11% 16% Parental occupation Received free school meals State schooled First-generation graduate Track but don't know Share of hires greater than share of applicants Equal share of applicants and hires Share of hires lower than share of applicants
  38. 38. Review actions you can take 8% 11% 12% 18% 24% 26% 33% 33% 42% 75% Used contexualised screening Coached applicants Tailored selection e.g. changed use of psychometric tests Used name-blind or university-blind recruitment Ran outreach events for first/second year university students Offered financial support for candidates to attend selection Tailored marketing materials/methods Ran outreach events for final year university students Ensured diverse campus representatives Took specific actions to improve diversity
  39. 39. Look for examples of best practice… Source: http://www.socialmobility.org.uk/social-mobility-employer-index-2017/
  40. 40. Questions? Email: samuel@ise.org.uk Phone: 020 7033 2465 Twitter: @ise_research
  41. 41. Thank you Samuel Gordon Research Analyst, Institute of Student Employers (ISE)
  42. 42. Reaching the unreachable Andrew Baird Director of Consulting, Blackbridge Communications
  43. 43. The business case 1. Access to a wider talent pool 2. Increased productivity and drive 3. Improved client relationships and therefore performance 4. Richer working lives for employees 5. Improved staff loyalty and engagement 6. Reduced recruitment costs 7. Enhanced brand and corporate reputation
  44. 44. Five social mobility marketing thoughts
  45. 45. Be upfront
  46. 46. Think beyond the careers services
  47. 47. Throw the windows open
  48. 48. Don’t speak the language of the privileged
  49. 49. ‘…that is easily understood by people who do not have prior knowledge of the area and avoids unexplained acronyms, industry terms, or vague competencies (e.g. ‘commercial awareness’) without explanation.’ Social Mobility Employer Index
  50. 50. Be brave, and PR will follow
  51. 51. Thank you Andrew Baird Director of Consulting, Blackbridge Communications
  52. 52. Redressing the balance Rt Hon. David Lammy MP Member of Parliament for Tottenham since 2000, former Minister of State for Innovation, Universities & Skills
  53. 53. Thank you Rt Hon. David Lammy MP Member of Parliament for Tottenham since 2000, former Minister of State for Innovation, Universities & Skills
  54. 54. Next event 24 May

×