Hospital Diagnostic services outsourcing- A great Opportunity for improving Hospital and Patient
Laboratory MedicineLaboratory MedicineOut SourcingOut SourcingTara Prasad MohapatraTara Prasad MohapatraCEOCEOAsian Health AllianceAsian Health AllianceAsian Health MeterAsian Health Meter
The TrendThe Trend Increasingly Hospitals Outsource Laboratory &Increasingly Hospitals Outsource Laboratory &Pharmacy to Specialists Companies.Pharmacy to Specialists Companies. This trend is more visible in mid sized hospitalThis trend is more visible in mid sized hospital The younger generation doctors, practiceThe younger generation doctors, practiceevidence based medicine and hence theirevidence based medicine and hence theirtreatment is heavily dependent on reliable andtreatment is heavily dependent on reliable andquality diagnostics.quality diagnostics. Hospital focus on their core business on IP/OPHospital focus on their core business on IP/OPand hence Lab services suffer.and hence Lab services suffer.
IssuesIssues In Hospital Labs face huge challenge to maintainIn Hospital Labs face huge challenge to maintainspeed & quality in Diagnostic Service :speed & quality in Diagnostic Service : Lack of Trained Technician and ensuring theirLack of Trained Technician and ensuring theirpresence. Like Nurse, these staffs can quit abruptlypresence. Like Nurse, these staffs can quit abruptlyand bring the lab function to halt.and bring the lab function to halt. Regular monitoring of lab operation to ensureRegular monitoring of lab operation to ensurequality- most hospital leave the lab under thequality- most hospital leave the lab under theconcerned technician without adequate supervision.concerned technician without adequate supervision. Lack of PathologistLack of Pathologist
IssuesIssues Cost of operating the Lab is a nightmare for midCost of operating the Lab is a nightmare for midsize hospitalsize hospital Dependence on technicians on all lab affairsDependence on technicians on all lab affairs Pilferage of kits/expensive reagents- very commonPilferage of kits/expensive reagents- very commonin all hospitalsin all hospitals Loss of Revenue- outside samples are processedLoss of Revenue- outside samples are processedwithout the knowledge of Hospital Managementwithout the knowledge of Hospital Management
IssuesIssues Revenue leaks :Revenue leaks : Doctors, due to various reasons, technical orDoctors, due to various reasons, technical orotherwise, ask patients/hospital staff to get the testotherwise, ask patients/hospital staff to get the testdone by outside Labs.done by outside Labs. Enhancing Revenue :Enhancing Revenue : Though enhancing Lab revenue is not a significantThough enhancing Lab revenue is not a significantrevenue for Hospitals, proper marketing ofrevenue for Hospitals, proper marketing ofDiagnostic Services will increase Hospital IP/OPDiagnostic Services will increase Hospital IP/OPfootfalls. Most Hospitals CAN NOT do this well.footfalls. Most Hospitals CAN NOT do this well.
The SolutionThe Solution Leave the Lab service to specialists- the HospitalLeave the Lab service to specialists- the Hospitalservice quality and clinical quality will improveservice quality and clinical quality will improve Lab outsourcing would improve the HospitalLab outsourcing would improve the HospitalIP/OPIP/OP Hospital would gain from increased revenueHospital would gain from increased revenuefrom non hospital dependent sources- Thisfrom non hospital dependent sources- Thiswould otherwise would not have been possible.would otherwise would not have been possible.
Scope of AHMScope of AHM Equipment:Equipment: Biochemistry AnalyzerBiochemistry Analyzer Hematology AnalyzerHematology Analyzer Blood Gas( Depending on ICU requirement)Blood Gas( Depending on ICU requirement) ElectrolytesElectrolytes Coagulation ReaderCoagulation Reader Other machines such as Microscopes/Ovens/etcOther machines such as Microscopes/Ovens/etc
Scope of AHMScope of AHM 24x7 Service24x7 Service Test Reports under Pathology SupervisionTest Reports under Pathology Supervision Close Interaction with ConsultantsClose Interaction with Consultants Technicians, Marketing Staff (This would help theTechnicians, Marketing Staff (This would help theHospital too)Hospital too) Fully Integrated Information TechnologyFully Integrated Information Technology External & Internal Quality ControlExternal & Internal Quality Control Marketing and On site & Off Site Outreach ProgramMarketing and On site & Off Site Outreach Program Brochure/brand development materialsBrochure/brand development materials
Revenue Share & GoalRevenue Share & Goal The Hospital shall receive xx% of the netThe Hospital shall receive xx% of the netcollection of Laboratory Service :collection of Laboratory Service : Achieve the Lab Revenue to be increased by 25-Achieve the Lab Revenue to be increased by 25-50% within Three Years.50% within Three Years. Lab Marketing Team and Hospital MarketingLab Marketing Team and Hospital MarketingTeam (We can take up the Hospital marketingTeam (We can take up the Hospital marketingresponsibility too) to work as one team.responsibility too) to work as one team.
Next StepsNext Steps AgreementAgreement Project PlanningProject Planning ExecutionExecution Lab Start UpLab Start Up Total Time frame – 2 months from the date ofTotal Time frame – 2 months from the date ofAgreementAgreement
For Further Details, please contactFor Further Details, please contactMr. Tara Prasad Mohapatra, CEO,Mr. Tara Prasad Mohapatra, CEO,Asian Health Alliance, MobileAsian Health Alliance, Mobile94499704639449970463