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Sustainability, the all fiber future


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Sustainability, the all fiber future

  1. 1. WELCOME TOTHE INAUGURAL EVENT FOR<br />Discussion: Sustainability, the all fiber future: -Increase Scalability -Reduce cost of Operations -Improve Constituents Services -Increase Profitability<br />Panelist: ADVA Optical Networking<br />FiberLight<br /> IP UtiliNET<br />Sunesys<br />Where: University of Phoenix 8200 Roberts Drive Suite 101 Sandy Springs, GA<br />
  2. 2. Thank You Cynthia JenkinsAnd The University of Phoenix!!!<br />
  3. 3. SOCIETY MISSION:<br />The Infrastructure Society’s mission is to become the expert resource for companies interested in locating their business within the state of Georgia.  We believe that maintaining a comprehensive technology report on Georgia's road, power, water, real-estate and fiber infrastructure, along with the services enabled by these resources, makes Georgia the logical choice for the next high-tech industry destination.<br />
  4. 4. SOCIETY BOARD MEMBERS<br />Joe Patton, ChairFiberlightJason Chartrand T5 Partners <br />Matt Cobb Cisco Systems Ralph GarciaSunyses<br />Butch Goldi Quality Tech Ron Hutchins Georgia Tech <br />Eric Klein SAGO Networks Rick Morgan Holder Construction <br />David Quinn IP UtiliNETBrenda Robbins Georgia Power <br />Brian Savory ADVA Optical Networking Mark Tibbets MC Dean <br />Benjamin Yampolsky Aventis Systems Melanie Brandt TAG Liaison<br />Heather Miner TAG Liaison<br />
  5. 5. 2011 TAG INFRASTRUCTURE SOCIETY EVENTS<br /><ul><li>June Wireless Technology and its uses in Georgia
  6. 6. July The Role of Technology and Public Safety
  7. 7. August Transportation and Technology – Using Technology to Solve Traffic Issues
  8. 8. September Technology at the World’s Busiest Airport – Now and Coming Soon
  9. 9. October How Technology is Changing the Energy Industry
  10. 10. November Inside the Network … A look at the most advanced Hardware solutions
  11. 11. December The High Tech Office of the Future, Coming to a Metro Atlanta Office Park Near You</li></li></ul><li>Georgia’s <br />Fiber <br />Network<br />
  12. 12.
  13. 13. The majority of the Fiber plant in Georgia is in the metro area.<br />
  14. 14. With significant fiber assets in some <br />of our larger cities throughout the state<br />
  15. 15. Benefits of Fiber Optic Networks:<br />• Virtually unlimited capacity• Lower cost for high bandwidth applications• Control your protocols, upgrades, routing from A to Z• Dedicated infrastructure improves reliability and performance<br /><ul><li>The most protected/secure network </li></li></ul><li>Sunesys<br />Sunesys offers a unique and different approach to providing Private Fiber Networks or dark fiber. We build fiber infrastructure from scratch, not sub-letting or leasing assets from other providers or carriers. Our approach is to lease the fiber or network for terms of up to 20 years. This has created effective and cost-efficient solutions to a variety of reputable institutions from coast-to-coast.<br />©2010 Sunesys, LLC.<br />11<br />
  16. 16. Why Fiber<br />Why consider a Private Fiber Optic Network.<br />Many entities are seeing an escalating need for cost effective bandwidth that will scale with their business instead of having to continue to “increase services” from their local telco provider. <br />Add this to security, reliability, and manageability and you have some of the benefits of Dark Fiber. <br />©2010 Sunesys, LLC.<br />12<br />
  17. 17. Benefits<br />There are 5 Major Benefits of Private Fiber Networks<br />Fixed-cost Pricing<br />Reliability <br />Security<br />Scalability<br />Simplicity<br />©2010 Sunesys, LLC.<br />13<br />
  18. 18. Fixed-Cost Pricing <br />Annual enterprise infrastructure costs never change, no matter how much bandwidth is needed. The only additional costs are changes or upgrades to the customer-owned equipment.<br />©2010 Sunesys, LLC.<br />14<br />
  19. 19. Reliability<br />Private Fiber Optic Networks are second to none. In these days of increased accountability, knowing that data never passes through any other service provider’s equipment or touches any other organizations traffic ensures high levels of reliability and privacy.<br />©2010 Sunesys, LLC.<br />15<br />
  20. 20. Security<br />Dark Fiber Networks are state-of-the-art, dedicated physical infrastructures that offer the highest levels of security for data transmission because there is no opportunity for interception of data within the network.<br />©2010 Sunesys, LLC.<br />16<br />
  21. 21. Scalability<br />Fiber Optic providers build and install all the fiber optic cable to connect the designated locations. These fiber builds are not sub-let from other telco’s or the LEC. The customer chooses the gear to light the network and maintains complete control of the protocol, platform and bandwidth. <br />©2010 Sunesys, LLC.<br />17<br />
  22. 22. Simplicity<br />Organizations no longer need individual services supplied to each location. Instead, services can be brought in through on location and distributed throughout the network. <br />©2010 Sunesys, LLC.<br />18<br />
  23. 23. Lighting Dark Fiber to Create Private Enterprise Networksthe next generation of networking …<br />Dynamic<br />Infrastructure<br />Brian Savory, Director Business Development TAG Infrastructure Society Meeting, May 11, 2011<br />
  24. 24. Agenda<br />Market drivers and industry trends<br />Network considerations<br />Connecting data centers over distance<br />How to implement a data center connectivity solution<br />Qualifications<br />The business case – a payback model<br />Partnering opportunities<br />Summary<br />About ADVA Optical Networking<br />
  25. 25. Market Drivers & Industry Trends<br />
  26. 26. Business Operations<br />Data Requirements<br />Data integrity requirements <br />Total loss of mission-critical data can destroy or at least severely impact a company’s future business<br />Cost of downtime <br />Revenue losses<br />Idle staff and <br />Damaged reputation <br />Can range from thousands of dollars per hour to millions<br />Government regulations <br />Sarbanes-Oxley (US)<br />Health Information Portability and Administration Act (HIPAA) <br />Large Capacity Requirements<br />Applications<br />Commodity Internet access<br />Metro Ethernet transport<br />Data Center connectivity<br />Cloud computing<br />Issues<br />Bandwidth<br />Latency<br />Security <br />Why Dark Fiber?<br />
  27. 27. 2 years: Records relating to food<br />PharmaceuticalsLife sciences<br />3 years: Records relating to drugs<br />5 years: Records relating to biological materials<br />5 years: All medical records<br />Healthcare(HIPAA)<br />21+ years: All medical records for minors from birth to 21<br />3 years: Financial statements<br />Financial services(SEC 17a-4)<br />End of account + 6 years: Trading accounts<br />End of life of enterprise: Member registration for brokers/dealers<br />Sarbanes-Oxley<br />4 years after audit: Correspondence public companies<br />Data retention timesInternational government requirements<br />5<br />10<br />15<br />0<br />Minimum retention period on compliant media (years)<br />
  28. 28. Downtime costWhen the disaster strikes!<br />Source: Contingency Planning Research and Dataquest<br />Preventing enterprises from downtime is the key driver<br />
  29. 29. Focus on Growth Challenges<br />“IPTV Service Revenue will grow from US$17.5 billion to US$46 billion in 2014.” <br />Multimedia Research Group, Inc. June 2010<br />“Global mobile data bandwidth usageincreased 68% in H1 2010 alone.” <br />Allott Communications,<br />September 2010<br />“The industry is poised for strong growth through 2014, when worldwide cloud services revenue is projected to reach $148.8 billion.”<br />Gartner, June 2010<br />Web 2.0 and Videodrive <br />CARRIER INFRASTRUCTURE <br />Mobile Broadband drives<br />ETHERNET ACCESS<br />Cloud Computing drives<br />ENTERPRISENETWORKS<br />Three solid growth trends drive expanding opportunities and sustainable demand<br />
  30. 30. In-House IT infrastructure<br />IT applications as a service<br />Scalable, secure and …<br /> Cloud computing<br /> Mega Data Centers<br /> Isolated Data Centers<br />Broadband Connectivity<br />… automated network<br />Resilient Computing<br />Cloud Computing Trend<br />… automated network<br />99.999<br /><ul><li>Rapid Elasticity
  31. 31. Resource virtualization
  32. 32. Service orientation
  33. 33. Investment risk
  34. 34. Dedicated resources
  35. 35. Hardware-centric</li></ul>The network becomes the most critical asset in the evolving ICT landscape<br />
  36. 36. Connecting data centersover distance<br />
  37. 37. Understanding business needs<br />Disaster strikes<br />Application back online<br />Last data backup<br />time<br />Recovery Point Objective (RPO)<br />Recovery Time Objective (RTO)<br />RPO<br />days<br />hours<br />Tape backup<br />Business <br />continuity<br />minutes<br />seconds<br />Disaster Recovery<br />seconds<br />minutes<br />hours<br />days<br />RTO<br />
  38. 38. Connecting Data CentersApplications, bandwidth, technologies and latency<br />SlowDisaster Recovery<br />Asnchronous CopyTape backup<br />IP / MPLS<br />FastDisaster Recovery<br />Synchronous Copy<br />SONET / Ethernet<br />Distance/Latency: 1 km to 10,000 km<br />Business <br />ContinuityServer ClusterGDPS®<br />DF, WDM<br />Bandwidth requirements Mbps to Tbps<br />
  39. 39. How to implement a data center connectivity solution<br />
  40. 40. Enterprise connectivity<br />Available in 2 flavors depending on dark fiber availability<br />Dark fiber available at reasonable cost<br />MAKE solution (from an Enterprise perspective)<br />Enterprise owns and operates the entire SAN environment incl. connectivity<br />Examples: Deutsche Bank in Australia, UBS in Singapore, MS and UBS in NYC<br />Dark fiber is not available at reasonable cost or at all<br />BUY solution (Enterprise is required to buy a managed service from a carrier<br />SAN is still owned by the Enterprise, but connectivity is provided by Carrier<br />Examples: AboveNet in NYC, PCCW Hong Kong, COLT, Level3 <br />MAKE<br />BUY<br />
  41. 41. Different solutions for different scenarios<br />YES for Metro!<br />Native Storage over WDM<br /><ul><li>Lowest Cost
  42. 42. Lowest latency
  43. 43. Highest throughput</li></ul>Fiber Channel Director<br />Fiber Channel Director<br />DWDM<br />DWDM<br />SAN Fabric<br />SAN Fabric<br />DWDM<br />Up to 200 Km<br />Storage over SONET/SDH Gateways<br />YES for LH!<br />Channel Extender<br />Gateway<br />Channel Extender<br />Gateway<br />Fiber Channel Director<br />Fiber Channel Director<br />SONET<br /> MSPP<br />SONET<br /> MSPP<br />SonetSDH<br />SAN Fabric<br />SAN Fabric<br />200 Km ++<br />Storage over IP<br />(FC/IP) Gateways<br />YES for LH!<br />Fiber Channel Director<br />Fiber Channel Director<br />FC/IP<br />Gateway<br />FC/IP<br />Gateway<br />Router<br />Router<br />IPMPLS<br />SAN Fabric<br />SAN Fabric<br />200 Km ++<br />
  44. 44. Typical Enterprise implementations<br />Optical networks for data center inter-connection<br />Network infrastructure to enable storage and server virtualization across data center sites<br />Static high-bandwidth connections for data transmission between processing and storage sites<br />Essential to exploit gains from statistical resource allocation and therefore increase efficiency<br />Data CenterNorth<br />Server FarmEast<br />Multi-siteNetwork<br />Storage Farm West<br />Data CenterSouth-West<br />Data CenterSouth-East<br />
  45. 45. ADVA SANconnectivity qualifications<br />
  46. 46. ADVA FSP qualifications<br />Providing a bit level transport on optical layer is not enough<br />ADVA has to understand the applications and the impacts of conversion and distance transport<br />To verify our understanding and to make sure our customers get the full support of their storage equipment vendors we run an extensive qualification program<br />ADVA qualification partners:<br />
  47. 47. A Business Case – payback model<br />
  48. 48. Case Study CS1: DC Interconnect<br />60 Km<br />40 Km<br />Primary<br />Backup<br />Network Application – Data Center Interconnect<br />Diverse Fiber Routes<br />2x 60Km Strands<br />2x 40 Km Strands<br />Load-Balanced Router/Switch Interconnect<br />Total Initial Bandwidth 38 Gbps<br />3x10GE (over 60Km span)<br />8x1GE (over 40Km span)<br />Components of Dark Fiber Growth<br />Addition of 10Gbps Channel – Typical Turn-up Time – ½ day<br />System Capacity – 400 Gbps (40 x 10Gbps)<br />Nine Month Payback!<br />3x10GE<br />3x10GE<br />8xGE<br />8xGE<br />
  49. 49. CS1: DWDM ROI Summary<br />Static Network Growth – no Bandwidth increase over 5 years<br /><ul><li>Modest Network Growth – add 8xGE and 1x10GE in Year 3</li></ul>*<br />
  50. 50. CS1: Cash Flow – Static Network Model<br />Growth Assumptions<br />Most Conservative Model<br />Static Network Growth<br />
  51. 51. Partnerships<br />Lighting a dark fiber network requires a trifocal business partnership<br />Dark fiber provider<br />FiberLight<br />Sunesys<br />Data center or collocation facility<br />Quality<br />Peak10<br />Telx<br />Optical networking provider<br />ADVA Optical Networking <br />Networking equipment<br />Installation & maintenance<br />NOC services<br />
  52. 52. SummaryDid you know…. <br />E=mc²<br />Latency<br />…that some WDM systems are adding latency to the signal that equals up to 16km of „virtual“ fiber?<br />…that some WDM systems are consuming double the energy of others, which adds up to the price paid for the HW after 3 yrs?<br />…that some WDM systems need double the rack space of others<br />…that some WDM systems are up and running within one day where others need 3 days?<br />…that some WDM systems cannot support 8G FC – a standard which is available since 2008 !<br />…Fiber can be tapped at minimum cost and effort?<br />…that IBM will no take any support calls if a WDM system is used that is not qualified by IBM ?<br />Power Efficiency<br />Rack Space Efficiency<br />Simplicity<br />Investment Protection<br />Security<br />Qualifications<br />
  53. 53. Company Overview<br />Founded 1994<br />Significant changes since 2006<br /> $405M in 2010 (€293M)<br />65% DWDM<br />25% Ethernet Access<br />10% Global Services<br />Public company (FSE: ADV)<br />1,200 employees<br />300+ in North America<br />Atlanta NA headquarters<br />Optical R&D in ATL<br />Over 400 engineers<br />Diverse global customer base<br />Enterprise, R&E, Carrier<br />North American Business<br />29% of global 2010 revenue<br />80% DWDM<br />10% Ethernet Access<br />10% Professional Services<br />“Our mission is to be the trusted partner for innovative Optical+Ethernet transport solutions that ADVANCE next-generation networks for data, storage, voice and video services.”<br />Your solutions partner for Optical and Ethernet transport solutions<br />
  54. 54. Solution and Application SpaceOverview <br />e.g.<br />Transport networksfor mobile operators<br />Carrierbackboneinfrastructure<br />Transport networksforcableoperators<br />e.g.<br />Unified broadbandaccesssolutions<br />Celltowerbackhaul<br />Open Access andOffnet Access<br />e.g.<br />Business Continuity<br />Research and Education networks<br />Desaster Recovery<br />
  55. 55. Service ExcellenceADVA offers a comprehensive service portfolio, ensuring“Best in Class” performance throughout customers' network life-cycle<br />Deployment<br />Design<br />Support<br />Training<br />SiteSurvey<br />Remote Technical Support<br />FSP 3000R7<br />Application Engineering<br />FSP 3000RE I / II<br />Fiber Characterization<br />Network Design<br />Spare Part Management<br />FSP 3000RR <br />Commissioning<br />Software Maintenance<br />FSP 150 <br />Turn-up / Testing<br />Documentation<br />Engineer on Site<br />FSP NMS<br />Remote Install Support<br />*All ADVA Products<br />Repair & Return<br />Professional Management<br />Program Management<br />Project Management<br />Service Category<br />Service Module<br />
  56. 56. Thank you<br />Brian Savory, Director Business Development (404) 512-9907 <br /><br />IMPORTANT NOTICE<br />The content of this presentation is strictly confidential. ADVA Optical Networking is the exclusive owner or licensee of the content, material, and information in this presentation. Any reproduction, publication or reprint, in whole or in part, is strictly prohibited. <br />The information in this presentation may not be accurate, complete or up to date, and is provided without warranties or representations of any kind, either express or implied. ADVA Optical Networking shall not be responsible for and disclaims any liability for any loss or damages, including without limitation, direct, indirect, incidental, consequential and special damages, alleged to have been caused by or in connection with using and/or relying on the information contained in this presentation.<br />Copyright © for the entire content of this presentation: ADVA Optical Networking.<br />
  57. 57. ABOUT IP UtiliNET<br />IP UtiliNET is a leading Veteran owned engineered solutions company that specializes in All Property Passive Optical Networks and Added Value Services. <br />We Deliver Sustainable, Cost Reduced All Property, All Fiber Networks that;<br />Dramatically Reduce CAPEX Cost<br />Eliminate OPEX and Long Term Operating Expense<br />Improve Security throughout campus environments<br />Our All-IP, All-Property, Campus oriented Operational Services Networks transform wired networks of all types to non-fragmented fiber optic utilities that span; <br />Data, Voice ( CAT x ), Video ( Coax ), Sensor ( Twisted Pair ), DAS ( Single Mode ), Security Systems ( Two Wire ) and more. … ( existing cable comes OUT ) <br />Our networks are centrally managed solutions that incorporate the highest security for wired and wireless connected IP seeking devices. We can operate on your behalf or support a self maintained effort. LANvisn™<br />We offer local support with a daily presence in 190 countries around the globe and offer a broad range of remote support services that include full lifecycle services for all electronic equipment. <br />David Quinn (404) 513-3283 or Tom Howell<br /> ,<br />
  58. 58. Passive Optical Networks<br />
  59. 59. FINANCIALLY DISRUPTIVE<br />Traditional LAN versus IP UtiliNET Passive Optical Network<br />
  60. 60. 49<br /> Real Savings<br />ENDLESS POTENTIAL <br />“There is not an elected official or budgetary decision maker that can justifiably ignore the numbers that are on this chart”<br />
  61. 61. 50<br />Next Gen - Sustainability<br />Target Markets<br /><ul><li>Higher Ed
  62. 62. Healthcare
  63. 63. Municipalities
  64. 64. Public Venues
  65. 65. Property Owners</li></li></ul><li>51<br />Broad Geographic Coverage<br />12.4 Mile<br />Radius<br />Newton County Public Schools as example – could be any campus<br /><ul><li>483.05 square MILES of coverage – each chassis
  66. 66. 179,200 Voice, Video, Data, and Sensor connections
  67. 67. A Single Management workstation for 25 chassis
  68. 68. 625 Terabits / 25 Terabits each AXS1800</li></ul>Traditional Structured Cabling Network<br /><ul><li>218 - L2/3 128 port 1Gb switches
  69. 69. 360,000 square feet of coverage
  70. 70. 27,686 data and voice users
  71. 71. 27 Terabits</li></li></ul><li>5/12/2011<br />52<br />Choice in Voice Services<br />VIRTUAL VOICE<br />SERVICES<br />
  72. 72. Delivered Results<br />Increased number of suites <br />per floor to <br />accommodate <br />20 more residents<br />
  73. 73. Support and Recognition<br />US General Services Admin. <br />In January of 2011, US Department of Homeland Security awarded a $2.6B, 10 year task order that SPECIFIED Passive Optical LAN. GSA recognizes Passive Optical LAN for “energy reductions as much as 80%. GSA now recognizes ability to exceed federal sustainability requirements for LEED and Energy Star ratings – Article: Homeland Security Today, Jan 2011<br />US DOD JITC Certification<br />“Passive Optical LAN (POL) solution has received a Joint Interoperability Test Command (JITC) certification from the U.S. Department of Defense. JITC certification allows for Motorola’s POL to be deployed as a fixed element in Department of Defense's Information Systems Networks, ultimately helping reduce the agency’s network complexity, improve security, and reduce total network life cycle costs. The JITC certified POL solution is an economically disruptive LAN solution that greatly simplifies complex multi-tiered data networks by eliminating the local distribution switches and associated power, cooling and battery backup and dedicated telco closet space needed to support a traditional data network” – Motorola PR - March 3, 2011<br />Find Passive Optical LAN on GSA schedule 70<br />
  74. 74. 55<br />USE OF EARTHS RESOURCES<br />
  75. 75. 56<br />ENVIRONMENTAL IMPACT<br />
  76. 76. Excerpts from October 2008 Research Paper <br />“Greenest WiFi ”<br /><ul><li>Motorola has the greenest Wi-Fi equipment
  77. 77. The company coupled such features as;
  78. 78. hybrid architecture
  79. 79. controller-less remote offices
  80. 80. load balancing of 802.11n power requirements
  81. 81. built-in protection against obsolesence
  82. 82. ...a very strong internal green initiative that includes quantifiable carbon footprint goals</li></ul>EVEN the WIRELESS is GREEN<br />
  83. 83. Case Review – Federal Facility<br />
  84. 84. THE FUTURE WORKFORCE<br />
  85. 85. New Workforce Needs<br />PON Architect<br />PON System Operator <br />PON Support Professional <br />PON Compliance Expert / Energy Auditor <br />
  86. 86. If Time: Cable Plants and Code Changes <br />IP UtiliNET, 1-877-901-6947 (MYIP),<br />61<br />“See your LAN in a whole new light”<br />Questions?<br />
  87. 87. Toxicity, A First Responder Threat<br /><ul><li> Cable Plants as Toxic Weapons:
  88. 88. An estimated 45 Billion feet of telecom and signal wire is installed in US buildings today, this exceeds power wire. Some 8.5 million miles fo this cable is abandoned.
  89. 89. Cables that are abandoned in ceilings, building risers, air handling systems, ventilation systems, stairwells and more are a fuel source for fire, smoke, and lethal toxic fumes that can incapacitate and kill
  90. 90. Between 1991 and 1998, cable production and implementation grew at an annual average rate of 46%. Much of this cable was simply placed on top of existing cable, thereby adding additional fuel for fire. Between 2001 to 2008, cable production exploded again as a result of the move to mobility.
  91. 91. Residents and Firefighters face a toxic stew of carcinogens that are released in daily in-building circulated air and in fires. Hazardous toxins include Lead, PVCs, Halogens ,Cadmium, Dioxin, Teflon, </li></ul>Neoflon FEP, and more. <br />
  92. 92. National Electrical Code Changes <br /><ul><li>The National Fire Protection Agency (NFPA ) modified the National Electrical Code (NEC) in 2002 via NFPA-70. It was reinforced in 2005.
  93. 93. In 2002, NFPA issued a 31½ page Article 725 which identified excessive cable in ducts and plenums as a fire hazard and took action to direct the reduction in available fuel, especially in plenums.
  94. 94. The 2002 NECArticle 800 Communications Circuits defines abandoned cable as “Installed communications cable that is not terminated at both ends at a connector or other equipment and not identified for future use with a tag.”
  95. 95. The Code is effective as soon as the local authority having jurisdiction (AHJ) adopts either the 2002 or 2005 Code.
  96. 96. NFPA-70 addresses fire and toxicity concerns through the removal of excess fuel.
  97. 97. NFPA-70, helps to mitigate the threat of ceiling collapse through the removal of excessive weight.
  98. 98. Georgia is one of the states that has adopted the code but does not typically enforce the removal provision. That is typically left to the inspectors. </li></li></ul><li>Lack of Code Enforcement <br />Insanity: <br />doing the same thing over and over again and expecting different results. <br /> Albert Einstein<br />Payment and Inspection: <br />It comes down to who pays for cable removal, how much busy work is created for limited benefit, and how much disruption comes from the Fire Marshal and Building Inspector efforts to reduce risk to First Responders and the Public. <br />1. It is generally not worth the effort and cost if cable removal and replacement leads to limited incremental benefit. <br />2. Cable additions and cable “extensions” for added “services” increases the “fuel” and “weight” risk within properties and campus environments. <br />3. Cable in the 70s was for data. Today, data, voice, video, sensors, security and surveillance systems are all connecting to IP and demanding increased line speeds. All of these layered services are demanding that owners do the same thing over and over when adding these services using the technologies that have been in use for more than 40 years. <br />
  99. 99. FREE Next Generation Network Consultation<br />IP UtiliNET, 1-877-901-6947 (MYIP)<br />65<br />“See your LAN in a whole new light”<br />Thank You<br />