What Apple's iOS 5 Means for Marketers

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What Apple's iOS 5 Means for Marketers

  1. 1. 5 THINGSThe most important things to know about iOS 5 and how it will affect marketers
  2. 2. iOS 5was revealed yesterday
  3. 3. what does it mean for marketers?
  4. 4. 1New notification center
  5. 5. 1New notification centerMakes iOS devices more engaging at all times
  6. 6. 1New notification centerNotifications on the lock screen are easy to scan
  7. 7. 1New notification centerAllows marketers to use notifications in a muchmore effective way
  8. 8. 2 Twitter integration
  9. 9. 2 Twitter integration Single sign-on means easy sharing from all apps
  10. 10. 2 Twitter integration And easy photo sharing, too
  11. 11. 2 Twitter integration 200 million iOS devices + Twitter integration = mass reach
  12. 12. 3 PC Free
  13. 13. 3 PC Free No longer have to plug in to download updates, music or apps
  14. 14. 3 PC Free Marketers and developers no longer have to worry about users having the latest version of the OS
  15. 15. 4 iCloud
  16. 16. 4 iCloud Brings all of your data to all of your devices
  17. 17. 4 iCloud Since your data goes with you, now these become mobile devices as well
  18. 18. 4 iCloud Consumers will experience your brand across all platforms, and expect you to provide a great experience in doing so
  19. 19. 5 iMessage
  20. 20. 5 iMessage Much like Blackberry Messenger, integrated messaging will spur a new channel that users will flock to
  21. 21. 5 iMessage Brands will need to understand how to become part of that conversation
  22. 22. Want to talkiOS 5? Ben Gaddis VP – Growth and Innovation Ben.Gaddis@T-3.com | www.T-3.com

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