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The Power Of Social Media For Sports Events

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This presentation was delivered to the members of the Sports Executives Association. To watch the video recording of this presentation visit http://t3connect.com/sportsexec


Over the past few years, thousands of athletes, teams and leagues have embraced social networks like Facebook and Twitter to provide behind the scenes access and up-to-the minute info to eager sports fans across the globe.

Social media provides an unprecedented opportunity for athletes, teams and leagues to further connect with their fan base. And this connection is creating a tremendous opportunity for sponsors looking to ride the wave of influence these sports entities have over their fan base.

In this presentation, Trevor Turnbull (Founder - T3 CONNECT Sports Marketing) presents real world examples of how sports events are leveraging social media by profiling the Grand Slam tennis tournaments (Australian Open, US Open, Wimbeldon and French Open)

Published in: Sports, Technology, Business
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The Power Of Social Media For Sports Events

  1. 1. The Power Of Social Media For Sports Events To watch the video recording of this presentation delivered to the Sports Executives Association visit http://t3connect.com/sportsexec
  2. 2. Trevor Turnbull Trevor@T3CONNECT.com http://linkedin.com/in/TrevorTurnbull http://twitter.com/TrevorTurnbull http://twitter.com/T3CONNECT http://facebook.com/T3CONNECTTo watch the video recording of this presentation delivered to the Sports Executives Association visit http://t3connect.com/sportsexec www.T3CONNECT.com www.T3CONNECT.com
  3. 3. INFLUENCE INSPIRE www.T3CONNECT.com www.T3CONNECT.com
  4. 4. CONNECTwww.T3CONNECT.comwww.T3CONNECT.com
  5. 5. http://t3connect.com/SportsExec http://t3connect.com What Are We Going To Talk About? • Sports Event Branding • Monitoring Conversations • Building Buzz - Influencers & Fan Generated Content • Sponsorship Integration INFLUENCE | INSPIRE | CONNECT
  6. 6. http://t3connect.com/SportsExec http://t3connect.com Tennis Case Study INFLUENCE | INSPIRE | CONNECT
  7. 7. http://t3connect.com/SportsExec http://t3connect.com Sports Event Branding INFLUENCE | INSPIRE | CONNECT
  8. 8. http://t3connect.com/SportsExec http://t3connect.com Social Media Accounts INFLUENCE | INSPIRE | CONNECT
  9. 9. http://t3connect.com/SportsExec http://t3connect.com Social Media Accounts INFLUENCE | INSPIRE | CONNECT
  10. 10. http://t3connect.com/SportsExec http://t3connect.com Tools • http://knowem.com • http://www.usernamecheck.com/ • http://checkusernames.com/ • http://namechk.com • http://usernamez.com/ • http://friendscall.me INFLUENCE | INSPIRE | CONNECT
  11. 11. http://t3connect.com/SportsExec http://t3connect.com Social Media Accounts http://facebook.com/AustralianOpen http://twitter.com/AustralianOpen http://youtube.com/AustralianOpen INFLUENCE | INSPIRE | CONNECT
  12. 12. http://t3connect.com/SportsExec http://t3connect.com Social Media Accounts http://facebook.com/RolandGarros http://twitter.com/RolandGarros YouTube - N/A INFLUENCE | INSPIRE | CONNECT
  13. 13. http://t3connect.com/SportsExec http://t3connect.com Social Media Accounts http://youtube.com/rolandgarros http://youtube.com/frenchopen INFLUENCE | INSPIRE | CONNECT
  14. 14. http://t3connect.com/SportsExec http://t3connect.com Social Media Accounts http://twitter.com/French_Open INFLUENCE | INSPIRE | CONNECT
  15. 15. http://t3connect.com/SportsExec http://t3connect.com Social Media Accounts http://facebook.com/Wimbeldon http://twitter.com/Wimbeldon http://youtube.com/Wimbeldon INFLUENCE | INSPIRE | CONNECT
  16. 16. http://t3connect.com/SportsExec http://t3connect.com Social Media Accounts http://facebook.com/USOpenTennis http://twitter.com/USOpen http://youtube.com/USOpen INFLUENCE | INSPIRE | CONNECT
  17. 17. http://t3connect.com/SportsExec http://t3connect.com Social Media Accounts http://facebook.com/USOpen INFLUENCE | INSPIRE | CONNECT
  18. 18. http://t3connect.com/SportsExec http://t3connect.com Website Integration INFLUENCE | INSPIRE | CONNECT
  19. 19. http://t3connect.com/SportsExec http://t3connect.com Australian Open INFLUENCE | INSPIRE | CONNECT
  20. 20. http://t3connect.com/SportsExec http://t3connect.com Australian Open INFLUENCE | INSPIRE | CONNECT
  21. 21. http://t3connect.com/SportsExec http://t3connect.com French Open INFLUENCE | INSPIRE | CONNECT
  22. 22. http://t3connect.com/SportsExec http://t3connect.com French Open INFLUENCE | INSPIRE | CONNECT
  23. 23. http://t3connect.com/SportsExec http://t3connect.com Wimbeldon INFLUENCE | INSPIRE | CONNECT
  24. 24. http://t3connect.com/SportsExec http://t3connect.com Wimbeldon INFLUENCE | INSPIRE | CONNECT
  25. 25. http://t3connect.com/SportsExec http://t3connect.com US Open INFLUENCE | INSPIRE | CONNECT
  26. 26. http://t3connect.com/SportsExec http://t3connect.com US Open INFLUENCE | INSPIRE | CONNECT
  27. 27. http://t3connect.com/SportsExec http://t3connect.com Monitoring INFLUENCE | INSPIRE | CONNECT
  28. 28. http://t3connect.com/SportsExec http://t3connect.com Why Is This Important? • Find • Listen • Engage • Lead INFLUENCE | INSPIRE | CONNECT
  29. 29. http://t3connect.com/SportsExec http://t3connect.com Free Tools • http://socialmention.com • http://www.google.com/alerts • http://www.icerocket.com • http://www.blogpulse.com/ • http://addictomatic.com/ INFLUENCE | INSPIRE | CONNECT
  30. 30. http://t3connect.com/SportsExec http://t3connect.com Paid Tools • http://buzzmgr.com • http://www.buzzlogic.com • http://socialmedia.alterian.com • http://www.radian6.com • http://www.trackur.com INFLUENCE | INSPIRE | CONNECT
  31. 31. http://t3connect.com/SportsExec http://t3connect.com Building Buzz INFLUENCE | INSPIRE | CONNECT
  32. 32. http://t3connect.com/SportsExec http://t3connect.com OWNED | PAID | EARNED http://darmano.typepad.com/logic_emotion/2010/04/engagement.html INFLUENCE | INSPIRE | CONNECT
  33. 33. http://t3connect.com/SportsExec http://t3connect.com Social Influence http://stefanomaggi.blogspot.com INFLUENCE | INSPIRE | CONNECT
  34. 34. http://t3connect.com/SportsExec http://t3connect.com Athletes • @SerenaWilliams - 1.8M • @AndyRoddick - 447,984 • @ClijstersKim - 68,603 • @Andy_Murray 280,700 INFLUENCE | INSPIRE | CONNECT
  35. 35. http://t3connect.com/SportsExec http://t3connect.com Athletes • Roger Federer - 6M • Rafael Nadal - 5.3M • Maria Sharapova - 3.7M • Anna Kournikova - 1.2M INFLUENCE | INSPIRE | CONNECT
  36. 36. http://t3connect.com/SportsExec http://t3connect.com Sponsors INFLUENCE | INSPIRE | CONNECT
  37. 37. http://t3connect.com/SportsExec http://t3connect.com Sponsors INFLUENCE | INSPIRE | CONNECT
  38. 38. http://t3connect.com/SportsExec http://t3connect.com Sponsors INFLUENCE | INSPIRE | CONNECT
  39. 39. http://t3connect.com/SportsExec http://t3connect.com Sponsors INFLUENCE | INSPIRE | CONNECT
  40. 40. http://t3connect.com/SportsExec http://t3connect.com Bloggers http://blogs.tennis.com/tennisworld/ • 951 Comments • 1390 Comments • 1552 Comments • 2035 Comments INFLUENCE | INSPIRE | CONNECT
  41. 41. http://t3connect.com/SportsExec http://t3connect.com Fan Generated Content • Bloggers • Sports Fans • Smartphones • Facebook • Twitter • Photos & Videos INFLUENCE | INSPIRE | CONNECT
  42. 42. http://t3connect.com/SportsExec http://t3connect.com Online Contests • http://wildfireapp.com • http://offerpop.com/ • http://votigo.com • http://strutta.com • http://memelabs.com • http://onekontest.com/ INFLUENCE | INSPIRE | CONNECT
  43. 43. http://t3connect.com/SportsExec http://t3connect.com Australian Open AO Challenge - Wildfire App • Daily Facebook Contest • The Federer & Rafa Rap • Tennis Player Look-A-Like • Encourages Engagement and Sharing http://www.australianopen.com/en_AU/event_guide/daily_ao_challenge.html INFLUENCE | INSPIRE | CONNECT
  44. 44. http://t3connect.com/SportsExec http://t3connect.com French Open Roland Garros Official Game • Interactive Online Tennis Game • Daily Challenge • Annual Contest • Facebook Sharing http://www.jeu-rolandgarros.com/challenge.php INFLUENCE | INSPIRE | CONNECT
  45. 45. http://t3connect.com/SportsExec http://t3connect.com US Open Olympus - Caption It Contest • Daily Photo Caption Contest • Disqus Comments http://2010.usopen.org/en_US/news/caption/2010-09-13/201009131284418300636.html INFLUENCE | INSPIRE | CONNECT
  46. 46. http://t3connect.com/SportsExec http://t3connect.com Mobile Applications • 200 Million active users currently accessing Facebook through mobile devices • Twice as active on Facebook than non-mobile users • By 2011, over 85% of new handsets will be able to access the mobile web http://www.facebook.com/press/info.php?statistics http://www.gartner.com/it/page.jsp?id=1328113 INFLUENCE | INSPIRE | CONNECT
  47. 47. http://t3connect.com/SportsExec http://t3connect.com Australian Open • Live Scores • Draws • Player Information • Photos & Video • Live Radio • Autograph Feature INFLUENCE | INSPIRE | CONNECT
  48. 48. http://t3connect.com/SportsExec http://t3connect.com French Open • Latest News • Live Scores & Results • Draws • Player Information • Photos & Videos INFLUENCE | INSPIRE | CONNECT
  49. 49. http://t3connect.com/SportsExec http://t3connect.com Wimbeldon • Latest News • Live Scores & Results • Draws • Player Information • Photos & Videos • Augmented Reality INFLUENCE | INSPIRE | CONNECT
  50. 50. http://t3connect.com/SportsExec http://t3connect.com US Open • Live Scores • Latest News • “Around Me” Feature • USOpen.org Radio • Photos & Video • Twitter - Players • Maps and American Express benefits INFLUENCE | INSPIRE | CONNECT
  51. 51. http://t3connect.com/SportsExec http://t3connect.com Monetize INFLUENCE | INSPIRE | CONNECT
  52. 52. http://t3connect.com/SportsExec http://t3connect.com Sponsorship Integration • Social Account Branding • Cross Promotion • Online Contests • Offline-Online Activation http://www.redbullusa.com//cs/Satellite/en_US/001242924880396 INFLUENCE | INSPIRE | CONNECT
  53. 53. http://t3connect.com/SportsExec http://t3connect.com Rajon Rondo - Red Bull http://www.redbullusa.com//cs/Satellite/en_US/001242924880396 INFLUENCE | INSPIRE | CONNECT
  54. 54. http://t3connect.com/SportsExec http://t3connect.com Rajon Rondo - Red Bull http://www.facebook.com/rajonrondo#!/rajonrondo?v=app_4949752878 INFLUENCE | INSPIRE | CONNECT
  55. 55. http://t3connect.com/SportsExec http://t3connect.com Rajon Rondo - Red Bull http://twitter.com/#!/rajonrondo http://twitter.com/#!/redbull INFLUENCE | INSPIRE | CONNECT
  56. 56. http://t3connect.com/SportsExec http://t3connect.com Sponsors INFLUENCE | INSPIRE | CONNECT
  57. 57. http://t3connect.com/SportsExec http://t3connect.com Australian Open Kia Fan Of The Day • Kia team taking photos • Uploading photos • Fan voting • Offline - Online Activation http://www.australianopen.com/en_AU/news/photos/kia/index.html INFLUENCE | INSPIRE | CONNECT
  58. 58. http://t3connect.com/SportsExec http://t3connect.com Sponsors INFLUENCE | INSPIRE | CONNECT
  59. 59. http://t3connect.com/SportsExec http://t3connect.com US Open American Express - Next Contenders • Profiles 4 Future Stars • Player Tweets • Unique YouTube Videos • Player Social Account Links http://nextcontenders.com/ INFLUENCE | INSPIRE | CONNECT
  60. 60. http://t3connect.com/SportsExec http://t3connect.com US Open Olympus - Caption It Contest • Daily Photo Caption Contest • Disqus Comments http://2010.usopen.org/en_US/news/caption/2010-09-13/201009131284418300636.html INFLUENCE | INSPIRE | CONNECT
  61. 61. http://t3connect.com/SportsExec http://t3connect.com Sponsors INFLUENCE | INSPIRE | CONNECT
  62. 62. http://t3connect.com/SportsExec http://t3connect.com Wimbeldon HSBC Photo Booth • HSBC team taking photos • Uploading photos • Fans download photos • Offline - Online Activation http://hsbc.wimbledon.org/ INFLUENCE | INSPIRE | CONNECT
  63. 63. http://t3connect.com/SportsExec http://t3connect.com Sponsors INFLUENCE | INSPIRE | CONNECT
  64. 64. http://t3connect.com/SportsExec http://t3connect.com What Did We Learn? • Secure Your Online Brand • Find - Listen - Engage - Lead • Leverage Influencers and Fan Generated Content to Build Buzz • Integrate Sponsors - Online & Offline INFLUENCE | INSPIRE | CONNECT
  65. 65. Trevor Turnbull Trevor@T3CONNECT.com http://linkedin.com/in/TrevorTurnbull http://twitter.com/TrevorTurnbull http://twitter.com/T3CONNECT http://facebook.com/T3CONNECTwww.T3CONNECT.comwww.T3CONNECT.com

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