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The Power of Social Media for Amateur & Non-Profit Sports Slide 1 The Power of Social Media for Amateur & Non-Profit Sports Slide 2 The Power of Social Media for Amateur & Non-Profit Sports Slide 3 The Power of Social Media for Amateur & Non-Profit Sports Slide 4 The Power of Social Media for Amateur & Non-Profit Sports Slide 5 The Power of Social Media for Amateur & Non-Profit Sports Slide 6 The Power of Social Media for Amateur & Non-Profit Sports Slide 7 The Power of Social Media for Amateur & Non-Profit Sports Slide 8 The Power of Social Media for Amateur & Non-Profit Sports Slide 9 The Power of Social Media for Amateur & Non-Profit Sports Slide 10 The Power of Social Media for Amateur & Non-Profit Sports Slide 11 The Power of Social Media for Amateur & Non-Profit Sports Slide 12 The Power of Social Media for Amateur & Non-Profit Sports Slide 13 The Power of Social Media for Amateur & Non-Profit Sports Slide 14 The Power of Social Media for Amateur & Non-Profit Sports Slide 15 The Power of Social Media for Amateur & Non-Profit Sports Slide 16 The Power of Social Media for Amateur & Non-Profit Sports Slide 17 The Power of Social Media for Amateur & Non-Profit Sports Slide 18 The Power of Social Media for Amateur & Non-Profit Sports Slide 19 The Power of Social Media for Amateur & Non-Profit Sports Slide 20 The Power of Social Media for Amateur & Non-Profit Sports Slide 21 The Power of Social Media for Amateur & Non-Profit Sports Slide 22 The Power of Social Media for Amateur & Non-Profit Sports Slide 23 The Power of Social Media for Amateur & Non-Profit Sports Slide 24 The Power of Social Media for Amateur & Non-Profit Sports Slide 25 The Power of Social Media for Amateur & Non-Profit Sports Slide 26 The Power of Social Media for Amateur & Non-Profit Sports Slide 27 The Power of Social Media for Amateur & Non-Profit Sports Slide 28 The Power of Social Media for Amateur & Non-Profit Sports Slide 29 The Power of Social Media for Amateur & Non-Profit Sports Slide 30 The Power of Social Media for Amateur & Non-Profit Sports Slide 31 The Power of Social Media for Amateur & Non-Profit Sports Slide 32 The Power of Social Media for Amateur & Non-Profit Sports Slide 33 The Power of Social Media for Amateur & Non-Profit Sports Slide 34 The Power of Social Media for Amateur & Non-Profit Sports Slide 35 The Power of Social Media for Amateur & Non-Profit Sports Slide 36 The Power of Social Media for Amateur & Non-Profit Sports Slide 37 The Power of Social Media for Amateur & Non-Profit Sports Slide 38 The Power of Social Media for Amateur & Non-Profit Sports Slide 39 The Power of Social Media for Amateur & Non-Profit Sports Slide 40 The Power of Social Media for Amateur & Non-Profit Sports Slide 41 The Power of Social Media for Amateur & Non-Profit Sports Slide 42 The Power of Social Media for Amateur & Non-Profit Sports Slide 43 The Power of Social Media for Amateur & Non-Profit Sports Slide 44 The Power of Social Media for Amateur & Non-Profit Sports Slide 45 The Power of Social Media for Amateur & Non-Profit Sports Slide 46 The Power of Social Media for Amateur & Non-Profit Sports Slide 47 The Power of Social Media for Amateur & Non-Profit Sports Slide 48 The Power of Social Media for Amateur & Non-Profit Sports Slide 49 The Power of Social Media for Amateur & Non-Profit Sports Slide 50 The Power of Social Media for Amateur & Non-Profit Sports Slide 51 The Power of Social Media for Amateur & Non-Profit Sports Slide 52 The Power of Social Media for Amateur & Non-Profit Sports Slide 53 The Power of Social Media for Amateur & Non-Profit Sports Slide 54 The Power of Social Media for Amateur & Non-Profit Sports Slide 55
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The Power of Social Media for Amateur & Non-Profit Sports

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This presentation was delivered to over 40 Executives, Directors and Marketing Coordinators that represent the Provincial Sport Organizations in British Columbia.

A leader and an advocate for amateur sport across the province, Sport BC is a driving force in bringing healthy living and sport to the forefront for British Columbians. With a legacy stretching back over forty years, Sport BC continues to propel participation in organized sport provincially, bringing the power of sport to more than 650,000 sport participants and building strong, healthy individuals and communities.

In this presentation, Trevor reviews the following:

* Why should amateur and non-profit sports organizations engage in social media?
* The importance of finding and listening to conversations online around your sport
* How to engage in and lead conversation around your sport online
* Ways an integrated marketing strategy can add value to your sponsorship packages
* Leveraging social media to benefit from social fundraising

To view the recorded video presentation visit http://t3connect.com/speaking and sign up for the T3 CONNECT newsletter

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The Power of Social Media for Amateur & Non-Profit Sports

  1. 1. The Power Of Social Media For Amateur & Non-Pro t Sports
  2. 2. T3 CONNECT Sports Marketing helps clients influence, inspire and connect to their audience with measurable, integrated marketing solutions. Our unique approach combines traditional, emerging and social media to enhance existing sales, marketing & sponsorship efforts, integrate sponsors, activate fans and generate new revenue opportunities. www.T3CONNECT.com www.T3CONNECT.com
  3. 3. Client List www.T3CONNECT.com www.T3CONNECT.com
  4. 4. INFLUENCE INSPIRE www.T3CONNECT.com www.T3CONNECT.com
  5. 5. INFLUENCE INSPIRE www.T3CONNECT.com www.T3CONNECT.com
  6. 6. CONNECT www.T3CONNECT.com www.T3CONNECT.com
  7. 7. http://t3connect.com What Are We Going To Talk About? • Why Social Media? • Find & Listen To Conversations • Engage & Lead Conversations • Social Influencers & Fan Content • Social Fundraising INFLUENCE | INSPIRE | CONNECT
  8. 8. http://t3connect.com Why Social Media? http://www.youtube.com/t/fact_sheet http://www.facebook.com/press/info.php?statistics http://dannybrown.me/2010/07/03/cool-facts-about-social-media/ INFLUENCE | INSPIRE | CONNECT
  9. 9. http://t3connect.com Why Social Media? • 600 Tweet Sent On Twitter/Second http://www.youtube.com/t/fact_sheet http://www.facebook.com/press/info.php?statistics http://dannybrown.me/2010/07/03/cool-facts-about-social-media/ INFLUENCE | INSPIRE | CONNECT
  10. 10. http://t3connect.com Why Social Media? • 600 Tweet Sent On Twitter/Second • Over 2 Billion Videos Watched On YouTube/Day http://www.youtube.com/t/fact_sheet http://www.facebook.com/press/info.php?statistics http://dannybrown.me/2010/07/03/cool-facts-about-social-media/ INFLUENCE | INSPIRE | CONNECT
  11. 11. http://t3connect.com Why Social Media? • 600 Tweet Sent On Twitter/Second • Over 2 Billion Videos Watched On YouTube/Day • 500M+ Facebook Accounts http://www.youtube.com/t/fact_sheet http://www.facebook.com/press/info.php?statistics http://dannybrown.me/2010/07/03/cool-facts-about-social-media/ INFLUENCE | INSPIRE | CONNECT
  12. 12. http://t3connect.com Why Social Media? • 600 Tweet Sent On Twitter/Second • Over 2 Billion Videos Watched On YouTube/Day • 500M+ Facebook Accounts http://www.youtube.com/t/fact_sheet http://www.facebook.com/press/info.php?statistics http://dannybrown.me/2010/07/03/cool-facts-about-social-media/ INFLUENCE | INSPIRE | CONNECT
  13. 13. http://t3connect.com Why Social Media? • 600 Tweet Sent On Twitter/Second • Over 2 Billion Videos Watched On YouTube/Day • 500M+ Facebook Accounts • People Spend 700 Billion+ Mins On Facebook/Month http://www.youtube.com/t/fact_sheet http://www.facebook.com/press/info.php?statistics http://dannybrown.me/2010/07/03/cool-facts-about-social-media/ INFLUENCE | INSPIRE | CONNECT
  14. 14. http://t3connect.com Why Social Media? • 600 Tweet Sent On Twitter/Second • Over 2 Billion Videos Watched On YouTube/Day • 500M+ Facebook Accounts • People Spend 700 Billion+ Mins On Facebook/Month • 60% of statistics you hear are actually true http://www.youtube.com/t/fact_sheet http://www.facebook.com/press/info.php?statistics http://dannybrown.me/2010/07/03/cool-facts-about-social-media/ INFLUENCE | INSPIRE | CONNECT
  15. 15. http://t3connect.com Who Is On Social Media? • Parents • Coaches • Athletes • Sponsors • Supporters INFLUENCE | INSPIRE | CONNECT
  16. 16. http://t3connect.com Who Is On Social Media? http://www.marketingcharts.com/direct/older-socnet-use-dramatically-rises-15418/pew-socnet-changes-generation-dec-2010jpg/ INFLUENCE | INSPIRE | CONNECT
  17. 17. http://t3connect.com Why Are People On Social Media? • Stay Up To Date On News • Connect With Like-Minded People • Educate & Promote Initiatives • Exchange Ideas • Become Part Of A Community INFLUENCE | INSPIRE | CONNECT
  18. 18. http://t3connect.com Social Media Overload!! INFLUENCE | INSPIRE | CONNECT
  19. 19. http://t3connect.com These Are The Big Ones! INFLUENCE | INSPIRE | CONNECT
  20. 20. http://t3connect.com INFLUENCE | INSPIRE | CONNECT
  21. 21. http://t3connect.com Buying A Hockey Stick Does Not Mean You Will Be A Good Hockey Player INFLUENCE | INSPIRE | CONNECT
  22. 22. http://t3connect.com Setting Up A Facebook Page Doesn’t Mean You Will See Results From Social Media Buying A Hockey Stick Does Not Mean You Will Be A Good Hockey Player INFLUENCE | INSPIRE | CONNECT
  23. 23. http://t3connect.com The Only Way To Bene t From Social Media Is To Be Social INFLUENCE | INSPIRE | CONNECT
  24. 24. http://t3connect.com This Guy Is Not The Answer Social Media Intern INFLUENCE | INSPIRE | CONNECT
  25. 25. http://t3connect.com Don’t Let The Technology Get In The Way. Social Networks Are Tools To Engage In Conversations INFLUENCE | INSPIRE | CONNECT
  26. 26. http://t3connect.com Education • http://mashable.com • http://sportsnetworker.com • http://www.sportsexec.com • http://www.thebusinessofsports.com/ • http://sportfanconnect.com/ INFLUENCE | INSPIRE | CONNECT
  27. 27. http://t3connect.com How To Make Social Media Work? Find Conversations Around Your Sport Listen To What People Are Saying INFLUENCE | INSPIRE | CONNECT
  28. 28. http://t3connect.com Free Listening Tools • http://socialmention.com • http://www.google.com/alerts • http://www.icerocket.com • http://www.blogpulse.com/ • http://addictomatic.com/ INFLUENCE | INSPIRE | CONNECT
  29. 29. http://t3connect.com Paid Listening Tools • http://buzzmgr.com • http://www.buzzlogic.com • http://socialmedia.alterian.com • http://www.radian6.com • http://www.trackur.com INFLUENCE | INSPIRE | CONNECT
  30. 30. http://t3connect.com How To Make Social Media Work? Engage In Conversations Online Lead Conversations Online INFLUENCE | INSPIRE | CONNECT
  31. 31. http://t3connect.com OWNED | PAID | EARNED http://darmano.typepad.com/logic_emotion/2010/04/engagement.html INFLUENCE | INSPIRE | CONNECT
  32. 32. http://t3connect.com Rules Of Engagement • Be Helpful • Be Present • Be Social • Share The Love • Pay It Forward http://www.intersectionconsulting.com/blog/ INFLUENCE | INSPIRE | CONNECT
  33. 33. http://t3connect.com Building Buzz About Your Sport INFLUENCE | INSPIRE | CONNECT
  34. 34. http://t3connect.com Social In uence: Reach vs. Af nity http://stefanomaggi.blogspot.com INFLUENCE | INSPIRE | CONNECT
  35. 35. http://t3connect.com Athletes • Reach & Affinity • Inspire With Their Talent • Influence Our Decisions • Advocate For Your Sport INFLUENCE | INSPIRE | CONNECT
  36. 36. http://t3connect.com Sponsors • Local Professionals • Local Businesses • Corporate Sponsors • Government Sponsors INFLUENCE | INSPIRE | CONNECT
  37. 37. http://t3connect.com Journalists | Freelancers | Bloggers • New Media & Traditional • Reach & Affinity • Passion For Your Sport • Advocate For Your Sport http://www.stevedangle.com INFLUENCE | INSPIRE | CONNECT
  38. 38. http://t3connect.com Fan Generated Content • Target Audience Is On Social Media • Many Of Them Have Smartphones • They Take Photos & Videos • They Have Interesting Stories To Tell • Build A Community For Them INFLUENCE | INSPIRE | CONNECT
  39. 39. http://t3connect.com Online Contests • http://northsocial.com • http://wildfireapp.com • http://offerpop.com/ • http://votigo.com • http://strutta.com • http://memelabs.com • http://onekontest.com/ INFLUENCE | INSPIRE | CONNECT
  40. 40. http://t3connect.com Kidsport Calgary - Online Contests • Jarome Iginla - Influencer • Engaging, Open-Ended Questions INFLUENCE | INSPIRE | CONNECT
  41. 41. http://t3connect.com Kidsport Calgary - Online Contests • Jarome Iginla - Influencer • Engaging, Open-Ended Questions • Fun Photo Captions INFLUENCE | INSPIRE | CONNECT
  42. 42. http://t3connect.com Kidsport Calgary - Online Contests • Jarome Iginla - Influencer • Engaging, Open-Ended Questions • Fun Photo Captions • Unique Prizes INFLUENCE | INSPIRE | CONNECT
  43. 43. http://t3connect.com Website Integration INFLUENCE | INSPIRE | CONNECT
  44. 44. Sports Fundraising
  45. 45. http://t3connect.com Traditional Fundraising • Door To Door Sales • Calendars, Cookie Dough, Chocolates • Difficult To Plan & Coordinate • Time Consuming • Hard To Scale Efforts INFLUENCE | INSPIRE | CONNECT
  46. 46. http://t3connect.com Social Fundraising INFLUENCE | INSPIRE | CONNECT
  47. 47. http://t3connect.com SPORTS Powered By • Targeted Fundraising INFLUENCE | INSPIRE | CONNECT
  48. 48. http://t3connect.com SPORTS Powered By • Targeted Fundraising • Athlete/Sports Team Endorsement INFLUENCE | INSPIRE | CONNECT
  49. 49. http://t3connect.com SPORTS Powered By • Targeted Fundraising • Athlete/Sports Team Endorsement • Matched Sponsor Donations INFLUENCE | INSPIRE | CONNECT
  50. 50. http://t3connect.com SPORTS Powered By • Targeted Fundraising • Athlete/Sports Team Endorsement • Matched Sponsor Donations • Personalized Messaging INFLUENCE | INSPIRE | CONNECT
  51. 51. http://t3connect.com SPORTS Powered By • Targeted Fundraising • Athlete/Sports Team Endorsement • Matched Sponsor Donations • Personalized Messaging • Athlete/Sponsor Promotion INFLUENCE | INSPIRE | CONNECT
  52. 52. http://t3connect.com SPORTS Powered By • Targeted Fundraising • Athlete/Sports Team Endorsement • Matched Sponsor Donations • Personalized Messaging • Athlete/Sponsor Promotion • Social Sharing & WOM Promotion INFLUENCE | INSPIRE | CONNECT
  53. 53. http://t3connect.com SPORTS Powered By • Targeted Fundraising • Athlete/Sports Team Endorsement • Matched Sponsor Donations • Personalized Messaging • Athlete/Sponsor Promotion • Social Sharing & WOM Promotion • Social Proof INFLUENCE | INSPIRE | CONNECT
  54. 54. http://t3connect.com What Did We Learn? • Find & Listen To Conversations • Engage & Lead Conversations • Promote Others & Your Initiatives • Leverage Influencers & Supporters • Build A Community Online • Tap Into Social Fundraising INFLUENCE | INSPIRE | CONNECT
  55. 55. Trevor Turnbull Trevor@T3CONNECT.com 604-715-2550 http://linkedin.com/in/TrevorTurnbull http://twitter.com/TrevorTurnbull http://twitter.com/T3CONNECT http://facebook.com/T3CONNECT www.T3CONNECT.com www.T3CONNECT.com
  • FalconsHamilton

    Dec. 4, 2021
  • BuyungWK1057

    Oct. 9, 2016
  • Empala

    Dec. 4, 2013
  • bobcraw

    Mar. 24, 2013

This presentation was delivered to over 40 Executives, Directors and Marketing Coordinators that represent the Provincial Sport Organizations in British Columbia. A leader and an advocate for amateur sport across the province, Sport BC is a driving force in bringing healthy living and sport to the forefront for British Columbians. With a legacy stretching back over forty years, Sport BC continues to propel participation in organized sport provincially, bringing the power of sport to more than 650,000 sport participants and building strong, healthy individuals and communities. In this presentation, Trevor reviews the following: * Why should amateur and non-profit sports organizations engage in social media? * The importance of finding and listening to conversations online around your sport * How to engage in and lead conversation around your sport online * Ways an integrated marketing strategy can add value to your sponsorship packages * Leveraging social media to benefit from social fundraising To view the recorded video presentation visit http://t3connect.com/speaking and sign up for the T3 CONNECT newsletter

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