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The Power of Social Media for Amateur & Non-Profit Sports

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This presentation was delivered to over 40 Executives, Directors and Marketing Coordinators that represent the Provincial Sport Organizations in British Columbia.

A leader and an advocate for amateur sport across the province, Sport BC is a driving force in bringing healthy living and sport to the forefront for British Columbians. With a legacy stretching back over forty years, Sport BC continues to propel participation in organized sport provincially, bringing the power of sport to more than 650,000 sport participants and building strong, healthy individuals and communities.

In this presentation, Trevor reviews the following:

* Why should amateur and non-profit sports organizations engage in social media?
* The importance of finding and listening to conversations online around your sport
* How to engage in and lead conversation around your sport online
* Ways an integrated marketing strategy can add value to your sponsorship packages
* Leveraging social media to benefit from social fundraising

To view the recorded video presentation visit http://t3connect.com/speaking and sign up for the T3 CONNECT newsletter

Published in: Sports, Business, Technology

The Power of Social Media for Amateur & Non-Profit Sports

  1. 1. The Power Of Social MediaFor Amateur & Non-Pro t Sports
  2. 2. T3 CONNECT Sports Marketing helps clients influence, inspire and connect to their audience with measurable, integrated marketing solutions. Our unique approach combines traditional, emerging and social media to enhance existing sales, marketing & sponsorship efforts, integrate sponsors, activate fans and generate new revenue opportunities.www.T3CONNECT.comwww.T3CONNECT.com
  3. 3. Client Listwww.T3CONNECT.comwww.T3CONNECT.com
  4. 4. INFLUENCE INSPIRE www.T3CONNECT.com www.T3CONNECT.com
  5. 5. INFLUENCE INSPIRE www.T3CONNECT.com www.T3CONNECT.com
  6. 6. CONNECTwww.T3CONNECT.comwww.T3CONNECT.com
  7. 7. http://t3connect.comWhat Are We Going To Talk About?• Why Social Media?• Find & Listen To Conversations• Engage & Lead Conversations• Social Influencers & Fan Content• Social Fundraising INFLUENCE | INSPIRE | CONNECT
  8. 8. http://t3connect.com Why Social Media? http://www.youtube.com/t/fact_sheet http://www.facebook.com/press/info.php?statisticshttp://dannybrown.me/2010/07/03/cool-facts-about-social-media/ INFLUENCE | INSPIRE | CONNECT
  9. 9. http://t3connect.com Why Social Media?• 600 Tweet Sent On Twitter/Second http://www.youtube.com/t/fact_sheet http://www.facebook.com/press/info.php?statistics http://dannybrown.me/2010/07/03/cool-facts-about-social-media/ INFLUENCE | INSPIRE | CONNECT
  10. 10. http://t3connect.com Why Social Media?• 600 Tweet Sent On Twitter/Second• Over 2 Billion Videos Watched On YouTube/Day http://www.youtube.com/t/fact_sheet http://www.facebook.com/press/info.php?statistics http://dannybrown.me/2010/07/03/cool-facts-about-social-media/ INFLUENCE | INSPIRE | CONNECT
  11. 11. http://t3connect.com Why Social Media?• 600 Tweet Sent On Twitter/Second• Over 2 Billion Videos Watched On YouTube/Day• 500M+ Facebook Accounts http://www.youtube.com/t/fact_sheet http://www.facebook.com/press/info.php?statistics http://dannybrown.me/2010/07/03/cool-facts-about-social-media/ INFLUENCE | INSPIRE | CONNECT
  12. 12. http://t3connect.com Why Social Media?• 600 Tweet Sent On Twitter/Second• Over 2 Billion Videos Watched On YouTube/Day• 500M+ Facebook Accounts http://www.youtube.com/t/fact_sheet http://www.facebook.com/press/info.php?statistics http://dannybrown.me/2010/07/03/cool-facts-about-social-media/ INFLUENCE | INSPIRE | CONNECT
  13. 13. http://t3connect.com Why Social Media?• 600 Tweet Sent On Twitter/Second• Over 2 Billion Videos Watched On YouTube/Day• 500M+ Facebook Accounts• People Spend 700 Billion+ Mins On Facebook/Month http://www.youtube.com/t/fact_sheet http://www.facebook.com/press/info.php?statistics http://dannybrown.me/2010/07/03/cool-facts-about-social-media/ INFLUENCE | INSPIRE | CONNECT
  14. 14. http://t3connect.com Why Social Media?• 600 Tweet Sent On Twitter/Second• Over 2 Billion Videos Watched On YouTube/Day• 500M+ Facebook Accounts• People Spend 700 Billion+ Mins On Facebook/Month• 60% of statistics you hear are actually true http://www.youtube.com/t/fact_sheet http://www.facebook.com/press/info.php?statistics http://dannybrown.me/2010/07/03/cool-facts-about-social-media/ INFLUENCE | INSPIRE | CONNECT
  15. 15. http://t3connect.comWho Is On Social Media? • Parents • Coaches • Athletes • Sponsors • Supporters INFLUENCE | INSPIRE | CONNECT
  16. 16. http://t3connect.com Who Is On Social Media?http://www.marketingcharts.com/direct/older-socnet-use-dramatically-rises-15418/pew-socnet-changes-generation-dec-2010jpg/ INFLUENCE | INSPIRE | CONNECT
  17. 17. http://t3connect.comWhy Are People On Social Media? • Stay Up To Date On News • Connect With Like-Minded People • Educate & Promote Initiatives • Exchange Ideas • Become Part Of A Community INFLUENCE | INSPIRE | CONNECT
  18. 18. http://t3connect.comSocial Media Overload!! INFLUENCE | INSPIRE | CONNECT
  19. 19. http://t3connect.comThese Are The Big Ones! INFLUENCE | INSPIRE | CONNECT
  20. 20. http://t3connect.comINFLUENCE | INSPIRE | CONNECT
  21. 21. http://t3connect.comBuying A Hockey Stick Does Not Mean You Will Be A Good Hockey Player INFLUENCE | INSPIRE | CONNECT
  22. 22. http://t3connect.com Setting Up A Facebook Page Doesn’t Mean You Will See Results From Social MediaBuying A Hockey Stick Does Not Mean You Will Be A Good Hockey Player INFLUENCE | INSPIRE | CONNECT
  23. 23. http://t3connect.comThe Only Way To Bene t From Social Media Is To Be Social INFLUENCE | INSPIRE | CONNECT
  24. 24. http://t3connect.comThis Guy Is Not The Answer Social Media Intern INFLUENCE | INSPIRE | CONNECT
  25. 25. http://t3connect.com Don’t Let The Technology Get In The Way.Social Networks Are Tools To Engage In Conversations INFLUENCE | INSPIRE | CONNECT
  26. 26. http://t3connect.com Education • http://mashable.com • http://sportsnetworker.com • http://www.sportsexec.com • http://www.thebusinessofsports.com/ • http://sportfanconnect.com/INFLUENCE | INSPIRE | CONNECT
  27. 27. http://t3connect.com How To Make Social Media Work?Find Conversations Around Your Sport Listen To What People Are Saying INFLUENCE | INSPIRE | CONNECT
  28. 28. http://t3connect.com Free Listening Tools • http://socialmention.com • http://www.google.com/alerts • http://www.icerocket.com • http://www.blogpulse.com/ • http://addictomatic.com/INFLUENCE | INSPIRE | CONNECT
  29. 29. http://t3connect.com Paid Listening Tools • http://buzzmgr.com • http://www.buzzlogic.com • http://socialmedia.alterian.com • http://www.radian6.com • http://www.trackur.comINFLUENCE | INSPIRE | CONNECT
  30. 30. http://t3connect.com How To Make Social Media Work?Engage In Conversations Online Lead Conversations Online INFLUENCE | INSPIRE | CONNECT
  31. 31. http://t3connect.com OWNED | PAID | EARNEDhttp://darmano.typepad.com/logic_emotion/2010/04/engagement.html INFLUENCE | INSPIRE | CONNECT
  32. 32. http://t3connect.comRules Of Engagement • Be Helpful • Be Present • Be Social • Share The Love • Pay It Forward http://www.intersectionconsulting.com/blog/INFLUENCE | INSPIRE | CONNECT
  33. 33. http://t3connect.comBuilding Buzz About Your Sport INFLUENCE | INSPIRE | CONNECT
  34. 34. http://t3connect.comSocial In uence: Reach vs. Af nity http://stefanomaggi.blogspot.com INFLUENCE | INSPIRE | CONNECT
  35. 35. http://t3connect.com Athletes • Reach & Affinity • Inspire With Their Talent • Influence Our Decisions • Advocate For Your SportINFLUENCE | INSPIRE | CONNECT
  36. 36. http://t3connect.com Sponsors • Local Professionals • Local Businesses • Corporate Sponsors • Government SponsorsINFLUENCE | INSPIRE | CONNECT
  37. 37. http://t3connect.comJournalists | Freelancers | Bloggers • New Media & Traditional • Reach & Affinity • Passion For Your Sport • Advocate For Your Sport http://www.stevedangle.com INFLUENCE | INSPIRE | CONNECT
  38. 38. http://t3connect.comFan Generated Content • Target Audience Is On Social Media • Many Of Them Have Smartphones • They Take Photos & Videos • They Have Interesting Stories To Tell • Build A Community For ThemINFLUENCE | INSPIRE | CONNECT
  39. 39. http://t3connect.com Online Contests • http://northsocial.com • http://wildfireapp.com • http://offerpop.com/ • http://votigo.com • http://strutta.com • http://memelabs.com • http://onekontest.com/INFLUENCE | INSPIRE | CONNECT
  40. 40. http://t3connect.comKidsport Calgary - Online Contests • Jarome Iginla - Influencer • Engaging, Open-Ended Questions INFLUENCE | INSPIRE | CONNECT
  41. 41. http://t3connect.comKidsport Calgary - Online Contests • Jarome Iginla - Influencer • Engaging, Open-Ended Questions • Fun Photo Captions INFLUENCE | INSPIRE | CONNECT
  42. 42. http://t3connect.comKidsport Calgary - Online Contests • Jarome Iginla - Influencer • Engaging, Open-Ended Questions • Fun Photo Captions • Unique Prizes INFLUENCE | INSPIRE | CONNECT
  43. 43. http://t3connect.comWebsite Integration INFLUENCE | INSPIRE | CONNECT
  44. 44. Sports Fundraising
  45. 45. http://t3connect.comTraditional Fundraising • Door To Door Sales • Calendars, Cookie Dough, Chocolates • Difficult To Plan & Coordinate • Time Consuming • Hard To Scale EffortsINFLUENCE | INSPIRE | CONNECT
  46. 46. http://t3connect.com Social FundraisingINFLUENCE | INSPIRE | CONNECT
  47. 47. http://t3connect.comSPORTS Powered By • Targeted Fundraising INFLUENCE | INSPIRE | CONNECT
  48. 48. http://t3connect.comSPORTS Powered By • Targeted Fundraising • Athlete/Sports Team Endorsement INFLUENCE | INSPIRE | CONNECT
  49. 49. http://t3connect.comSPORTS Powered By • Targeted Fundraising • Athlete/Sports Team Endorsement • Matched Sponsor Donations INFLUENCE | INSPIRE | CONNECT
  50. 50. http://t3connect.comSPORTS Powered By • Targeted Fundraising • Athlete/Sports Team Endorsement • Matched Sponsor Donations • Personalized Messaging INFLUENCE | INSPIRE | CONNECT
  51. 51. http://t3connect.comSPORTS Powered By • Targeted Fundraising • Athlete/Sports Team Endorsement • Matched Sponsor Donations • Personalized Messaging • Athlete/Sponsor Promotion INFLUENCE | INSPIRE | CONNECT
  52. 52. http://t3connect.comSPORTS Powered By • Targeted Fundraising • Athlete/Sports Team Endorsement • Matched Sponsor Donations • Personalized Messaging • Athlete/Sponsor Promotion • Social Sharing & WOM Promotion INFLUENCE | INSPIRE | CONNECT
  53. 53. http://t3connect.comSPORTS Powered By • Targeted Fundraising • Athlete/Sports Team Endorsement • Matched Sponsor Donations • Personalized Messaging • Athlete/Sponsor Promotion • Social Sharing & WOM Promotion • Social Proof INFLUENCE | INSPIRE | CONNECT
  54. 54. http://t3connect.comWhat Did We Learn? • Find & Listen To Conversations • Engage & Lead Conversations • Promote Others & Your Initiatives • Leverage Influencers & Supporters • Build A Community Online • Tap Into Social FundraisingINFLUENCE | INSPIRE | CONNECT
  55. 55. Trevor Turnbull Trevor@T3CONNECT.com 604-715-2550 http://linkedin.com/in/TrevorTurnbull http://twitter.com/TrevorTurnbull http://twitter.com/T3CONNECT http://facebook.com/T3CONNECTwww.T3CONNECT.comwww.T3CONNECT.com

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