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Belgacomtv Au Café NuméRique Mars24

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This is the presentation I gave @ Café Numérique in Brussels. introducing Broadcaster's Interactive experience and Catch Up proposition on Belgacom TV.

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Belgacomtv Au Café NuméRique Mars24

  1. 1.
  2. 2. Belgacom TV <br />Au Café Numérique<br />
  3. 3. Introducedby<br />Thierry Briers<br />Marketing Manager Interactive Services<br />
  4. 4. and as guest stars<br />
  5. 5. ChannelsBetween 70 & 90 in basic offer up to extra 40 available in option<br />
  6. 6. Exclusive Content<br />Football “Jupiler Pro League”<br />
  7. 7. Video OnDemand (VOD)<br />More than 700 movies in the catalogue<br />
  8. 8. Channel’s programs ondemand<br />Thousands of catch up, previews and archives<br />
  9. 9. High Definition<br />More and more channels & movies in HD<br />
  10. 10. PVR features <br /> Record, “pause live TV” and “instant rewind”<br />
  11. 11. Interactive services <br />”Press the red button...”<br />
  12. 12. Attractive pricing <br />Simplified tariffs + irresitible Packs <br />
  13. 13. Belgacom TV In the box office ?<br />
  14. 14. Belgacom TV today ?<br />752.000 subscribers (e.o. Q 4 2009)<br />Representingaround 1.800.000 viewers (2.4 indiv /HH)<br />250.000 newcustomers in 2009<br />started 5 yearsagowith zero market share in a historically cablemarket. <br /> 87% of the Belgianpopulation is “covered” & maypotentiallybecome a Belgacom TV customer.<br />80 % with High Definition<br />90 % with 2 streams<br />
  15. 15. Episode of today.“Catch up & TV on demand”<br />
  16. 16. <ul><li>The Offer
  17. 17. The Interface
  18. 18. The Context</li></li></ul><li><ul><li>The Offer
  19. 19. The Interface
  20. 20. The Context</li></li></ul><li>A la carte<br />The Offer :<br />Already 23 channels offering <br />Catch up - Archive - Previews<br />On Belgacom TV<br />Re-Play<br />
  21. 21. A la carte<br />Business models :<br /> - Free: <br /> News (RTL TVI, RTBF, VTM, VRT)<br /> - Subscription based (SVOD):<br />RTL Selection € 5.95<br /> VRT Net Gemist € 5.95<br /> - Transaction based (VOD):<br />Per items € 0.50 - € 3.50<br />Re-Play<br />
  22. 22. <ul><li>The Offer
  23. 23. The Interface
  24. 24. The Context</li></li></ul><li><ul><li>The Offer
  25. 25. The Interface
  26. 26. The Context</li></li></ul><li>Sub-category of Belgacom TV’s VOD proposition<br />
  27. 27. Sub-category of Belgacom TV’s VOD proposition<br />
  28. 28. Sub-category of Belgacom TV’s VOD proposition<br />
  29. 29. Sub-category of Belgacom TV’s VOD proposition<br />
  30. 30. Sub-category of Belgacom TV’s VOD proposition<br />
  31. 31. Sub-category of Belgacom TV’s VOD proposition<br />
  32. 32. Sub-category of Belgacom TV’s VOD proposition<br />
  33. 33. Sub-category of Belgacom TV’s VOD proposition<br />
  34. 34. Channel’s TV interfaces<br /><ul><li> customizable design
  35. 35. direct access to the right content
  36. 36. Platform independent
  37. 37. traffic is measurable </li></li></ul><li>Nov ‘07<br />
  38. 38. Apr ‘08<br />
  39. 39. May ‘08<br />
  40. 40. June ‘08<br />A la carte<br />
  41. 41. June ‘08<br />A la carte<br />
  42. 42. Apr ‘09<br />
  43. 43. Apr ‘09<br />
  44. 44. Aug ‘09<br />RE-PLAY<br />
  45. 45. Aug ‘09<br />RE-PLAY<br />
  46. 46. Aug ‘09<br />
  47. 47. Sept ‘09<br />
  48. 48. Sept ‘09<br />
  49. 49. Sept ‘09<br />
  50. 50. Mar ‘10<br />A la carte<br />
  51. 51. <ul><li>The Offer
  52. 52. The Interface
  53. 53. The Context</li></li></ul><li><ul><li>The Offer
  54. 54. The Interface
  55. 55. The Context</li></li></ul><li>TV is (still) a Pushed & linear experience ...<br /> Still need <br />“education & information”<br />“Call-to-action”<br />
  56. 56.
  57. 57.
  58. 58. Conclusions<br />
  59. 59. Catch up, previews and archives :<br />Consumption is growing everyday<br /><ul><li>Great service for the customers
  60. 60. Increase Audience loyalty
  61. 61. New revenues opportunity
  62. 62. TV is not (yet) a pull media
  63. 63. Commercial value of VOD audience is not a standard (yet)
  64. 64. Education, information and teasing are still necessary</li></li></ul><li>Thierry Briers<br />Belgacom TVInteractive Services<br />Contact me thierry.briers@belgacom.be<br />Call me : <br />+32 2 205 51 82<br />+ 32 477 25 85 85<br />Visit us :<br />www.belgacomtv.be<br />Thank you<br />

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