To describe our target audience for our film I found some images ofmy friends from Facebook that best presented our intended audience.
Our target audience is from the age of 17 to around the early 20’s and a mixture of male and female. In short, our targetaudience reflects the demographic of the characters from our film. This makes the plot line more easily identifiable for our audience and therefore more enjoyable for them to watch.
I did some research using http://uktribes.com and found two tribes that best describe myfriends and therefore our target audience…
Mostly found wearing Vans in HMV whilst on Facebook on their phones… Young Alts rely heavily on internet consumption and also TV and radio where advertisements for our trailer would be broadcast. This is a very positive thing for us. However, the mediaconsumption is quite low but this can be made up for with the above. Next…
Most likely found in shops such as River Islandand Topshop. Otherwise, shopping online on ASOS.The Townies have a really high consumption of all things media related including TV, magazines and the internet which is really good for us when we want to promote a film trailer aimed at them. Happy Days!