Ecommerce for-wordpress-woocommerce-mcmia

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Ecommerce for-wordpress-woocommerce-mcmia

  1. 1. E-Commerce and WordPress @SzeLiu #WCMIA May 10, 2014
  2. 2. Before You Start Business  What type of product do you sell?  How many products do you have?  How many customers do you have (now and future)? Where are your customers (Domestic vs. International)?  What is your sales volume? Technical  Is WordPress the right platform for my business?  Which e-commerce plugin is the right one for my needs? 1#WCMIA@szeliu
  3. 3. 5 Most Popular E-Commerce Plugins for WordPress Platform Description Price  An e-commerce plugin developed in 2011 for Small/Medium Businesses.  A fork of Jigoshop Free; official extensions cost between $29 to $199  Used to be WP eCommerce.  One of the earliest e-commerce plugins for WordPress Free; official extensions cost between $17 to $197  The “root code” of WooCommerce  Solution for basic e-commerce stores Free; official extensions cost between $19 to $220  Cloud based checkout service – removing SSL certificate and PCI- compliance Free for Lite; $25 per month or $199 per year for Cart66 Cloud  E-commerce plugin with premium support options Free, with two support packages available 2#WCMIA@szeliu
  4. 4. WooCommerce What is WooCommerce?  WooCommerce is a free, open-source e-commerce plugin for WordPress that allows you to sell products through your WordPress site. Why WooCommerce?  A lot of “out of the box” bang for your (free) buck  Theme availability  Relatively easy to set up  Large community of support  Developer support via email 3#WCMIA@szeliu
  5. 5. WooCommerce Requirements 4#WCMIA@szeliu Server  PHP 5.2.4 or greater  MySQL 5.0 or greater  The mod_rewrite Apache module (for permalinks)  An SSL certificate if you choose to install any direct payment gateways (optional)  Some plugins for WooCommerce require cURL (optional)  Some plugins for WooCommerce require SOAP (optional) WordPress  Minimum required version of WordPress version 3.5
  6. 6. Designing your own WordPress Theme for WooCommerce  WooCommerce basically works with most themes  Make sure WooCommerce fit in your theme’s wrapper  Use hooks or woocommerce_content()  http://docs.woothemes.com/document/third-party-custom- theme-compatibility/  Disable WooCommerce CSS 5#WCMIA@szeliu
  7. 7. Choosing a WordPress Theme for WooCommerce  Research the theme  Constant and consistent updates  Support quality  Ratings  Easy to customize  Create a child theme 6#WCMIA@szeliu
  8. 8. WooCommerce - Themes 7#WCMIA@szeliu Site Numbers of Theme Available Price Close to 200 $50 to $65 Over 50 (a few free and more than 30 are responsive) $99, $179 & $399 Around 60 $40 to $60
  9. 9. WooCommerce Set Up 8#WCMIA@szeliu Download the plugin  http://www.woothemes.com/woocommerce/ Set up the WooCommerce features
  10. 10. WooCommerce Settings 9#WCMIA@szeliu General Products Tax Checkout Shipping Accounts Emails Orders Export CSV Reports  Geographic locations  Currency settings  Style and scripts  Product sorting and default page display  Product Data  Product image sizes  Downloadable Products  BACS (direct bank transfer)  Cheque  Cash on Delivery  Mijireh Checkout  PayPal  Prices entered include or don’t include tax  How you calculate tax  The default customer address  Shipping tax classes  Tax display during checkout  Flat rate shipping  Free shipping  International delivery  Local delivery  Local pickup  Set “My Account” page  Lost Password URL  Registration options  New orders  Processing orders  Completed orders  Customer invoices  Customer notes  Password resets  New account creations  Show all orders and their statues  Change status individually or in bulk  Sort by date or statuses  Search for a particular customer  Orders  Customers  Orders  Customers  Stock  Taxes
  11. 11. WooCommerce Products 10#WCMIA@szeliu
  12. 12. WooCommerce Products (Continued) 11#WCMIA@szeliu
  13. 13. 12#WCMIA@szeliu FREE Plugins & Extensions
  14. 14. WooCommerce CSV importer  Import products via a CSV file  Claims to have tested 10,000+ products 13#WCMIA@szeliu
  15. 15. WP-Lister for eBay  Post product on eBay  3 levels  Light (free)  Pro ($129) – sync inventory between eBay and WordPress, etc.  Bundle ($199) – sync changed item from eBay, etc. 14#WCMIA@szeliu
  16. 16. WooCommerce Bulk Discount  Set discount to orders that exceed certain volume 15#WCMIA@szeliu
  17. 17. WooCommerce Multilingual (WPML)  Over 40 languages  Review and edit translation if necessary 16#WCMIA@szeliu
  18. 18. PushOver  Receive notifications on new orders, back orders, low stock, or out-of-stock items on your mobile phone (both iOS and Android)  App cost: $4.99 17#WCMIA@szeliu
  19. 19. WooCommerce Checkout Manager  Manage, remove and add more fields to the check out page  Text input, text area, radio button, date picker, etc. 18#WCMIA@szeliu
  20. 20. YITH WooCommerce Zoom Magnifier  Zoom effect to all your product images 19#WCMIA@szeliu
  21. 21. WooCommerce Video Product Tab  Embed any video onto the product page 20#WCMIA@szeliu
  22. 22. New Product, Smart Sale & Sold Out Products Badges 21#WCMIA@szeliu
  23. 23. Yotpo Social Reviews for WooCommerce  Share reviews on Facebook, Twitter, Google+, and LinkedIn  Reviews can be shown on your social media pages 22#WCMIA@szeliu
  24. 24. 23#WCMIA@szeliu PAID Plugins & Extensions
  25. 25. Product Addons  Used as gift messages, laser engraving, etc. Price: $49 (single site) 24#WCMIA@szeliu
  26. 26. Table Rate Shipping  Define multiple shipping rates based on location, price, weight, or item count. Price: $199 (single site) 25#WCMIA@szeliu
  27. 27. Print Invoices and Packing Lists  Lets you print both individual or multiple invoices and packing lists  Customer can access and print out the invoices on their “My Account” page  Customize the invoices such as adding logo, return policy, etc. Price: $49 (single site) 26#WCMIA@szeliu
  28. 28. Ajax-Enabled, Enhanced Layered Navigation  Offer customers filterable color swatches and size selectors as well as checkboxes Price: $29 (single site) 27#WCMIA@szeliu
  29. 29. Shipping 28#WCMIA@szeliu Price: $79 (single site)
  30. 30. Payment Gateway 29#WCMIA@szeliu Price: $79 (single site)
  31. 31. WooCommerce Wish Lists  Create a wish list(s) for any occasions such as birthdays, weddings, etc.  Customers can share their wish lists via various social media platforms Price: $79 (single site) 30#WCMIA@szeliu
  32. 32. WooCommerce Quick View  Show product details in a light box  Non-ajax “add to cart” button Price $29 (single site) 31#WCMIA@szeliu
  33. 33. Cart Notices  Show notification such as “add $21 to receive free shipping”  Set criteria by deadline, minimum amount, etc. Price: $49 (single site) 32#WCMIA@szeliu
  34. 34. Follow Up Emails  Define automatic emails sent to customers’ email inboxes at defined intervals after they make purchases  Promote other products, promote special sales, or request reviews and offer discounts, etc. Price: $99 (single site) 33#WCMIA@szeliu
  35. 35. More tips  taxrates.com  github.com/  Secure your site  http://wordpress.org/plugins/better-wp-security/  http://wordpress.org/plugins/bulletproof-security/  http://wordpress.org/plugins/all-in-one-wp-security-and- firewall/  http://wordpress.org/plugins/sucuri-scanner/  http://wordpress.org/plugins/wordfence/  http://wordpress.org/plugins/websitedefender-wordpress- security/ 34#WCMIA@szeliu
  36. 36. THANK YOU! Sze Liu Phone: (305) 707-1288 Email: sliu@852cmd.com Social media: @szeliu 35#WCMIA@szeliu

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