Who needs an iPad?


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Paper presented by Tom Stewart at the Institute of Ergonomics and Human Factors Annual Conference 13th April 2011. Illustrated by video snippets of his young grandsons mastering the iPad, Tom reviews the experience of toddlers, silver surfers and himself living with the ipad for a year. Who needs one? Who knows but millions and millions of people clearly want this game changing device.

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Who needs an iPad?

  1. 1.   Who needs an iPad? Tom Stewart Executive Chairman, System Concepts
  2. 3. What is usability? <ul><li>according to British Standard </li></ul><ul><li>BS EN ISO 9241-11, Guidance on Usability </li></ul><ul><li>a usable system or product is </li></ul><ul><li>Effective </li></ul><ul><li>Efficient in use of resources </li></ul><ul><li>Satisfying for users </li></ul>
  3. 4. Out of the box, the iPad came with <ul><li>Effectiveness – thousands of apps </li></ul><ul><li>Efficiency – lots of users familiar with multi-touch interface </li></ul><ul><li>Satisfaction – an Apple speciality. </li></ul>
  4. 5. But who needs it? and is it a business tool? <ul><li>Toddlers </li></ul><ul><li>Pensioners </li></ul><ul><li>and me </li></ul>
  5. 6. Explore and Eat – two key business tasks for toddlers
  6. 7. Effective - great apps for exploring Features only a child could find Old MacDonald had a … bulldozer
  7. 8. Efficient – the naturalness of swipe
  8. 9. Folders – no problem
  9. 10. Satisfying - endless engagement
  10. 11. Drawing is a great app
  11. 12. Potential problems - dribble proof
  12. 13. Auto rotate and American accents
  13. 14. “ Not working bumpa”
  14. 15. <ul><li>great for sharing ... </li></ul><ul><li>even with Grannie </li></ul>
  15. 16. ‘ silver surfers’ – main tasks <ul><li>email (web) </li></ul><ul><li>photos (lots) </li></ul><ul><li>skype </li></ul>
  16. 17. great mail client
  17. 18. touch works well for photos
  18. 19. accessibility as standard
  19. 20. Not so good for… <ul><li>Email unless you want to share </li></ul><ul><li>Skype video </li></ul><ul><li>Still need a computer </li></ul>
  20. 21. Me – early adopter <ul><li>Bought it for fun </li></ul><ul><li>Love sofa surfing </li></ul><ul><li>Makes the web even more accessible </li></ul><ul><li>Surprised by joy of email (gestures), </li></ul><ul><li>Unexpected use for meeting notes </li></ul>
  21. 23. potential frustrations <ul><li>no print yet but not as big as deal as I thought </li></ul><ul><li>lack of removable storage – not actually noticed problem yet </li></ul><ul><li>bought wi-fi only – but largely ok </li></ul><ul><li>lack of inputs – bought adapters (not used them in earnest yet) </li></ul>
  22. 24. who needs one? <ul><li>Not the right question </li></ul><ul><li>Remember JF Kennedy and Black & Decker </li></ul>
  23. 25. Ask not what the iPad can do for you, ask what you can do with an iPad
  24. 26. Who needs an iPad? “ people need holes not drills”
  25. 27. Or do they <ul><li>visual slide me with drills </li></ul><ul><li>wants are not the same as needs and do change </li></ul>but I want drills!
  26. 28. So who wants one? <ul><li>iPad 15 million </li></ul><ul><li>iPad2? who knows </li></ul>