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Social Media For Businesses


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Social Media presentation for businesses. It includes a general presentation on what is Social Media, its importance and how it should be used. Also, it enumerates the benefits of using social media as well as a number of social media trends.

Published in: Business, Technology

Social Media For Businesses

  1. 1. Social Media for Businesses
  2. 2. What is Social Media about ? <ul><li>Social media is about the online tools and activities used by people to talk, to interact and connect with each other on the web. </li></ul> 020 8427 4303
  3. 3. Social Media in Facts and Figures <ul><li>More than 3.5 billion pieces of content shared each week. </li></ul><ul><li>350,000 million active users. </li></ul><ul><li>50% of our active users log on to Facebook in any given day. </li></ul><ul><li>More than 55 million status updates posted each day. </li></ul><ul><li>65% of users is under 25. </li></ul><ul><li>More than 70% are aged 18-49. </li></ul><ul><li>Around 17 million users. </li></ul><ul><li>Over 6,500,000,000 tweets total. </li></ul><ul><li>Visitors Spend 7.9 Minutes a Day on Twitter. </li></ul> 020 8427 4303
  4. 4. <ul><li>Over 55 million members in 200 countries. </li></ul><ul><li>A new member joins LinkedIn approximately every second. </li></ul><ul><li>Executives from all Fortune 500 companies are LinkedIn members. </li></ul><ul><li>Record traffic of 11.9 million unique visitors per day. </li></ul><ul><li>Every minute 20 hours of video is uploaded. </li></ul><ul><li>Total times of videos watched is 9300+ years. </li></ul><ul><li>+150,000,000 videos. </li></ul><ul><li>Half users are under 20 years of age. </li></ul><ul><li>Estimated revenue: $120-$500 million. </li></ul> 020 8427 4303
  5. 5. <ul><li>Study showed that … </li></ul><ul><ul><li>77% of online shoppers read consumer product reviews and ratings before making a purchase. </li></ul></ul><ul><ul><li>$2 Billion of online travel purchases a year are affected by social media. </li></ul></ul><ul><ul><li>24% of online car shoppers have changed their mind about a vehicle’s purchase based on social media. </li></ul></ul><ul><ul><li>51% of journalists read blogs for story ideas. </li></ul></ul><ul><ul><li>28% of top search engine results are social media sites. </li></ul></ul> 020 8427 4303 Trends of Social Media Jupiter Research
  6. 6. <ul><li>The Internet gives control to your audience. They are the ones who are setting the trends now. If you are not on the web with them, you will lose them! Social Media will tear down the communication walls between your customers and your business. </li></ul>Why is Social Media Optimisation Important for my Business? 020 8427 4303
  7. 7. Social Media Optimisation <ul><li>Social Media Optimisation is not just about making changes to a site.  When you have content that can be portable (PDFs, video, podcasts), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site RSS – allow others to subscribe to your content   </li></ul><ul><li>Social Media optimisation will: </li></ul><ul><li>Increase Linkability. </li></ul><ul><li>Make tagging and bookmarking easy. </li></ul><ul><li>Reward inbound links. </li></ul><ul><li>Content reach increases and is faster. </li></ul> 020 8427 4303
  8. 8. Which are the new tools? <ul><li>The Internet offers a massive choice of social media tools. However, only a professional marketer can choose what’s right to make your business a success. To gain online visibility and increase your business' revenues, these are the top social media tools: </li></ul><ul><li>Social networking sites: Facebook, Twitter, LinkedIn or MySpace. </li></ul><ul><li>Content sharing sites like YouTube and Flickr. </li></ul><ul><li>Social Bookmarking like delicious, Digg, reddit, Furl. </li></ul><ul><li>Blogging and Microblogging. </li></ul><ul><li>Social Media Buzz Monitoring. </li></ul><ul><li>Social Media Analytics. </li></ul> 020 8427 4303
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  10. 10. <ul><li>Drive traffic to your website </li></ul><ul><li>Build brand awareness on the web </li></ul><ul><li>Stay connected to your audience </li></ul><ul><li>Cost-effective when compared to traditional marketing </li></ul><ul><li>Increase your company’s sales </li></ul>Benefits of Social Media 020 8427 4303
  11. 11. The three main steps to success through social media… 020 8427 4303 Listen and understand!! Listen to what your target is saying about your business on the online world. Understand who’s talking about you and who’s not. Respond!! Once you understood what your audience is saying the next step is to respond! Enter the conversation and interact with your online target. Engage!!! The final step to be successful through social media is to engage! Once you have followed the right conversation, understood your audience and gave feedback to them, you need to start keeping your audience engaged.
  12. 12. The Do’s and Don’ts in Social Media Marketing <ul><li>Don’ts: </li></ul><ul><li>Don’t get the message out yourself. </li></ul><ul><li>Don’t talk about pricing except when you get asked. </li></ul><ul><li>Don’t spam. </li></ul><ul><li>Don’t submit content and run. </li></ul><ul><li>Don’t only have a ‘self-promotion’ agenda. </li></ul><ul><li>Do’s: </li></ul><ul><li>Do submit interesting content. </li></ul><ul><li>Do be transparent and authentic. </li></ul><ul><li>Do listen and reply to comments. </li></ul><ul><li>Do ask your community to provide feedback. </li></ul><ul><li>Do define your goals. </li></ul><ul><li>Pay attention to the metrics. </li></ul><ul><li>Scale good habits. </li></ul><ul><li>Listen, listen, listen. </li></ul> 020 8427 4303
  13. 13. Assumptions on Social Media <ul><li>Social media results can’t be measured. No! </li></ul><ul><li>Social Media is optional. No! </li></ul><ul><li>Social Media is difficult. Yes! </li></ul><ul><li>Social Media is automatically ‘viral marketing’. No! </li></ul><ul><li>Everything is transparent. No! </li></ul> 020 8427 4303
  14. 14. 020 8427 4303 <ul><li>Strategic planning for content, communications and community. </li></ul><ul><li>Campaign design and deployment services. </li></ul><ul><li>Conversation monitoring and optimisation. </li></ul><ul><li>Building and maintaining a social media newsroom. </li></ul><ul><li>Establishing, integrating, and updating your presence in media communities. </li></ul><ul><li>Optimising Blogs and RSS feeds. </li></ul><ul><li>Regularly submitting RSS feeds and Blogs to the latest aggregators, news sites and social bookmarking sites. </li></ul><ul><li>Recommendations for advertising and marketing opportunities within social networking and media communities. </li></ul><ul><li>Influencer outreach and buzz-building tactics. </li></ul>Services we offer
  15. 15. Join and Follow us: Address: Marlborough House  159 High Street Wealdstone Harrow, HA3 5DX United Kingdom Contact Website: Email: [email_address] Tel/fax: 020 8427 4303