Social media provides a unique new platform and opportunity for learning about patients safety concerns, questions or comments. Patients are turning to open-access chats such as health advocacy group sites, Facebook, and Twitter to share stories, symptoms and reviews on various products. Use a monitoring solution that is capable of implementing a system of automatic alerts based on chosen keywords. These alerts will notify the department in charge of pharmaco vigilance immediately - allowing them to take the necessary measures quickly.
Can Social Change The Game For Pharma?
Can Social Change
the Game for
Customers are online and sharing (mis)information relevant to your
organization, the pharma industry, your competitors. You can not afford to
How Do I Approach Social
● Implement a social strategy that will:
○ detect and manage adverse events
○ monitor unbiased & unsolicited patient opinions
○ adhere to industry regulations
● Use a social intelligence tool that delivers:
○ top data quality
○ actionable insights
○ collaboration tools
How Do I Stay Compliant?
●Know what you can and cannot say on social media
●Workflows: Deﬁne which people will be alerted when a “ﬁre” occurs
●Monitor areas, products, and countries susceptible to crises
●Deﬁne the right KPI’s to measure the evolution of the crisis over time as well
as the impact of your communication
How Do I Measure ROI?
Leverage a social listening tool to measure stats around:
●Who - Identify and monitor influencers - both advocates and
●What - Reach
●When - Do social spikes correspond to campaigns or crises?
●Where - Are there sites/platforms where your audience likes to
●Why - What motivates people to express opinions online?
● Find out where your community “lives”,
● Are there red flags for your products or
● Trends: Are there spikes in
conversation or negative sentiment?
● Implement an alerting system for
How Do I Detect Adverse
How Do I Manage Adverse
Develop an adverse event Decision Tree:
●Define what adverse events are.
●Define solid instructions on when to report an adverse event.
●When an alert comes in, who does it go to?
●Is there an escalation workflow?
●Is there a compliance officer involved?
Social – The New Focus Group?
● Communities are forming online around shared diseases, including
patients, families, and practitioners:
… These are global, organic, large-scale focus groups
● Get unbiased, peer-to-peer, and unsolicited view of the patient
experience with pharmaceutical products
Enterprise Listening Platforms, 2014
#1 GLOBAL LISTENING VENDOR
“Synthesio is a leader in this study due
to its superior global data coverage,
automated analysis built from human
coding, and functional dashboard.
Well-satisfied customer references
score the vendor highly for its flexibility
and the frequency with which it
recommends new approaches.
Synthesio is best suited for customers
in regulated industries like
pharmaceutical or financial services.”