PRESENTED BY                                           May 14–21, 2012         Synthesio Twitter             Analysis     ...
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Synthesio Internet Week Halftime Infographic

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Since 2008, Internet Week has been a rapidly-growing city-wide festival celebrating the openness of the worldwide web and the digital community in New York, bringing the brightest minds and largest brands together to discuss their innovations, thoughts, opinions and best practices around the ever-changing digital landscape in New York and beyond.

This year’s event kicked off this past Monday with an explosive start including keynotes, panels, parties and networking events, with speakers including David-Michel Davies, Chairman, Internet Week NY & Executive Director, IADAS, Michael Bloomberg, Mayor of NY, Pete Cashmore, Founder & CEO of Mashable, David Karp, Founder & CEO of Tumblr, and even Billy Beane, General Manager of the Oakland Athletics, whose baseball career was the inspiration behind the recent Brad Pitt movie, Moneyball.

At Synthesio, we relish the opportunity to dig deeper into the public conversations surrounding an event of this magnitude, so we decided to take a sip from our Twitter Firehose and track all Twitter conversations surrounding this year’s Internet Week, to provide the public with engaging insights into the overall online reach of the event, trending topics, and lastly, what has become somewhat of a tradition here at Synthesio, the lists of top influencers driving the conversations.

So now it’s halftime, and once again, we invite you to stand up, stretch, grab a drink, and enjoy the Synthesio IWNY Halftime Report Infographic. Congrats to the top influencers, and don’t forget to check back next week for the Post-Game Analysis!

Click the image below to view it in full size.

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Synthesio Internet Week Halftime Infographic

  1. 1. PRESENTED BY May 14–21, 2012 Synthesio Twitter Analysis THE HALFTIME REPORT MAY 14–16 OVER 10,000 TWEETS SO FAR COMPARED TO 11,000 TOTAL TWEETS FOR ENTIRE IWNY 2011 EVENT Trending Topics #KEYNOTE #MIKEBLOOMBERG #WEBBY #DIGITAL #STARTUP#SOCIAL MEDIA #EXCITED #CMSUMMIT #PETECASHMORE #MPOMMA #LIVESTREAM #NYC #TUMBLR #MUSIC Top Sponsors VIA VOLUME OF TWEETS 180 ON-TOPIC TWEETS 1 92 ON-TOPIC TWEETS TV 81 ON-TOPIC TWEETS 2 3 Top Ten Influencers BRANDS & AGENCIESRank Name On-Topic Total Tweets Followers Following Listed Tweets 1 @girlswhorockny 163 12 231 4 325 3 036 241 2 @YahooAdBuzz 91 7 767 26 635 971 845 3 @3rdWaveFashion 77 1 545 487 340 17 4 @DeUnequeTVRPRT 89 1 419 191 443 6 5 @_AWNY 30 9 059 3 324 1 233 146 6 @SoundCtrl 31 1 565 3 978 446 105 7 @bigfuel 24 9 549 13 891 4 923 796 8 @guestofaguest 24 16 279 14 598 496 520 9 @JBCconnect 36 872 552 1 264 13 10 @ilpostano 26 1 856 2 382 1 837 152 Top Ten Influencers INDIVIDUALSRank Name On-Topic Total Tweets Followers Following Listed Tweets 1 @critiques4geeks 118 19 477 2 741 1 993 164 2 @ConferenceBites 68 3 264 1 129 2 001 30 3 @JenniferStarkey 90 1 647 300 277 20 4 @Cole_STP 59 61 587 1 160 937 10 5 @nealunger 48 9 884 2 301 1 867 135 6 @gregbodenlos 43 8 920 1 659 1 998 54 7 @cwarzel 33 4 254 721 1 701 27 8 @jacobLpeck 28 5 716 1 677 1 558 61 9 @namnum 27 13 108 1 655 1 448 110 10 @clairedwillett 32 3 600 609 628 20*Influencers are ranked via SynthesioRank proprietary influence ranking system, whichcalculates a user’s or website’s influence as it pertains to any given topic, event, or brand.Twitter users are ranked via number of on-topic tweets, total tweets, followers, followingand the number of times they’ve been listed.

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