GLOBAL SOCIAL MEDIA MONITORING
SOCIAL INTELLIGENCE PROVIDING ANALYTICS
AND ENGAGEMENT ACROSS THE ENTERPRISE
OUTLINE
OUR MISSION
SOCIAL MEDIA DNA
OUR PRODUCT
THE SYNTHESIO SYLLABUS
PROFESSIONAL SERVICES
RESEARCH SERVICES
IMPLEMENTA...
OUR MISSION
Loic Moisand
CEO, Synthesio
SOCIAL MEDIA DNA
MARKET RESEARCH
MARKETING
SALES
to integrate into sales
HR
CUSTOMER SERVICE
Strengthen brand perception b...
OUR PRODUCT
PROVE BUSINESS VALUE
Cut through the social noise, focus on the conversations that matter most to your busines...
OUR PRODUCT
RESPOND TO CUSTOMER
NEEDS IN REAL TIME
Provide first-class customer service, improve
customer satisfaction, an...
THE SYNTHESIO SYLLABUS
TRAINING AND BEST PRACTICES
BUILD ADVANCED BOOLEAN SEARCH QUERIES
MEASURE THE RESULTS OF A SOCIAL M...
CASE STUDY: MICROSOFT
MICROSOFT USES SOCIAL LISTENING TO HUMANIZE BRAND
AND INCREASE SHARE OF VOICE
THE CHALLENGE:
THE SOL...
PROFESSIONAL SERVICES
INTEGRATING MONITORING INTO BUSINESS STRATEGY
INTEGRATING SOCIAL DATA
CUSTOMER JOURNEY MAPPING
SOCIA...
CASE STUDY: ACCOR
IDENTIFYING & IMPROVING ONLINE REPUTATION IN HOSPITALITY
THE SOLUTION:
THE RESULTS:
“In just one year we...
RESEARCH SERVICES
BRAND & CATEGORY AUDITS
-
CREATIVE COMMUNICATIONS PLANNING
ONE VOICE OF THE CUSTOMER
CAMPAIGN EVALUATION...
THE CHALLENGE:
THE SOLUTION:
THE RESULTS:
More than one million consumers got involved in the ‘The Big Turn On’ campaign,
...
IMPLEMENTATION SERVICES
NATIVE AND CUSTOM INTEGRATIONS WITH OTHER TECHNOLOGIES
CUSTOM IMPORTS/EXPORTS
TRANSITION FROM AN E...
DRIVING POSITIVE BUSINESS CHANGE, AND BUILDING STRONGER
RELATIONSHIPS WITH CONSUMERS SINCE 2006.
ABOUT SYNTHESIO
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Presentation: Synthesio Global Social Media Monitoring

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At Synthesio, we help brands and agencies find valuable social insights to drive real business value. Focus on the conversations that matter most to your business, track and measure your online reputation, collaborate and engage in real time, and manage consumer relationships in Social Media in one single, easy-to-use platform.

We also recognize the challenges involved in implementing truly effective social listening programs at scale. We’ve therefore developed a range of consulting services designed to empower you to get business results from social media monitoring. Our team located across all continents will work with you tirelessly to ensure that your experience working with Synthesio is the best that it can be.

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Presentation: Synthesio Global Social Media Monitoring

  1. 1. GLOBAL SOCIAL MEDIA MONITORING SOCIAL INTELLIGENCE PROVIDING ANALYTICS AND ENGAGEMENT ACROSS THE ENTERPRISE
  2. 2. OUTLINE OUR MISSION SOCIAL MEDIA DNA OUR PRODUCT THE SYNTHESIO SYLLABUS PROFESSIONAL SERVICES RESEARCH SERVICES IMPLEMENTATION SERVICES
  3. 3. OUR MISSION Loic Moisand CEO, Synthesio
  4. 4. SOCIAL MEDIA DNA MARKET RESEARCH MARKETING SALES to integrate into sales HR CUSTOMER SERVICE Strengthen brand perception by PR SOCIAL MEDIA DNA, LISTENING TO FUEL THE ENTERPRISE Social Intelligence to drive business results. Listen, analyze and engage in 50 languages in over 190 countries.
  5. 5. OUR PRODUCT PROVE BUSINESS VALUE Cut through the social noise, focus on the conversations that matter most to your business, track and measure your online reputation, collaborate and engage in real-time, and manage consumer relationships in social media in one single, easy-to-use platform. UNCOVER ACTIONABLE INSIGHTS Get complete coverage of both social and mainstream media worldwide, in 50+ languages and 190+ countries. Target your research geographically with precise geolocation by country and city to zone in on the locations that matter most to your business. Focus on the most relevant websites and sources, and listen to local social networks around the world such as Orkut, Sina Weibo, and Renren. Conduct quick searches using FlashDash to reveal high level insights in minutes, or drill down deeper by creating a custom platform built for your needs. PREVENT CRISES Track and analyze all conversations and sentiment around your company and industry across social media channels, and deal with crises in real-time. Focus on the conversations that matter most to your business, get ahead of the game, and react in real-time. Quickly snapshot public sentiment around your brand in any language and catch potentially negative situations - before they escalate. ENGAGE WITH YOUR COMMUNITY
  6. 6. OUR PRODUCT RESPOND TO CUSTOMER NEEDS IN REAL TIME Provide first-class customer service, improve customer satisfaction, and engage directly with a social customer program. Streamline your efforts and organization, keep track of conversation history between your team and your customers, and automatically route content to the appropri- ate departments in your company. IDENTIFY AND NURTURE NEW SALES OPPORTUNITIES Drive revenue by seeking out new prospects for lead generation through social channels. Use social intelligence to understand consumers’ wants and needs to drive content, nurture leads and close sales. Listen at the point of need, follow and intercept competitor conversations, and discover opportunities to directly engage. RECRUIT NEW TALENT Find potential candidates and use social listening to optimize your social recruitment campaigns. Listen, monitor, and geotarget for relevant hashtags and keywords around your industry and positions to find qualified talent in specific locations.
  7. 7. THE SYNTHESIO SYLLABUS TRAINING AND BEST PRACTICES BUILD ADVANCED BOOLEAN SEARCH QUERIES MEASURE THE RESULTS OF A SOCIAL MEDIA CAMPAIGN - NAVIGATE SOCIAL MEDIA MONITORING IN CHINA USE SOCIAL FOR SPONSORSHIP MONITORING SUCCEED WITH SOCIAL CRISIS MANAGEMENT IDENTIFY INFLUENCERS
  8. 8. CASE STUDY: MICROSOFT MICROSOFT USES SOCIAL LISTENING TO HUMANIZE BRAND AND INCREASE SHARE OF VOICE THE CHALLENGE: THE SOLUTION: THE RESULTS : "Fans loved the MSN, and our campaign microsites. It really helped to connect with fans and bring our communications alive."
  9. 9. PROFESSIONAL SERVICES INTEGRATING MONITORING INTO BUSINESS STRATEGY INTEGRATING SOCIAL DATA CUSTOMER JOURNEY MAPPING SOCIAL CUSTOMER CARE
  10. 10. CASE STUDY: ACCOR IDENTIFYING & IMPROVING ONLINE REPUTATION IN HOSPITALITY THE SOLUTION: THE RESULTS: “In just one year we saw our positive customer feedback online increased by 55%.” THE CHALLENGE: Over 5,000 opinions are published each month about Accor’s various brands on sites like Booking.com or Tripadvisor.
  11. 11. RESEARCH SERVICES BRAND & CATEGORY AUDITS - CREATIVE COMMUNICATIONS PLANNING ONE VOICE OF THE CUSTOMER CAMPAIGN EVALUATION PRODUCT LAUNCH EVALUATION CUSTOMER JOURNEY MAPPING CRISIS MONITORING - INFLUENCER IDENTIFICATION AUDIENCE PROFILING
  12. 12. THE CHALLENGE: THE SOLUTION: THE RESULTS: More than one million consumers got involved in the ‘The Big Turn On’ campaign, “We went through a very extensive vendor selection process, of the insights they have provided, and the breadth of their global coverage, are excellent." CASE STUDY: NISSAN NISSAN USES SOCIAL INSIGHTS TO DRIVE ELECTRIC CAR SALES
  13. 13. IMPLEMENTATION SERVICES NATIVE AND CUSTOM INTEGRATIONS WITH OTHER TECHNOLOGIES CUSTOM IMPORTS/EXPORTS TRANSITION FROM AN EXISTING LISTENING VENDOR TO SYNTHESIO CUSTOM SET UP CUSTOM SOURCING
  14. 14. DRIVING POSITIVE BUSINESS CHANGE, AND BUILDING STRONGER RELATIONSHIPS WITH CONSUMERS SINCE 2006. ABOUT SYNTHESIO

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